Head of Growth & Creative

About Plungie Our vision is a world where Plungie is an accessible focal point for every home. We’re transforming the way pools are delivered, giving builders greater control and homeowners a simpler, faster way to enjoy a premium concrete pool.

Guided by our values of simplicity, agility, courage, understanding, authenticity and togetherness, we’re a team committed to making homes fun and pool building easier.

About the Role Reporting to the Managing Director, you’ll lead Plungie’s US marketing, building the brand and turning attention into qualified leads, pipeline and customers. Working as one team with sales, you’ll help our builder partners grow and shine through:

• Owning Plungie’s US marketing strategy and budget, focused on qualified leads, pipeline and customers.
• Leading creative direction across concept, design, copy and video, taking ideas from first thought to live campaign.
• Building a demand generation engine across paid, organic, SEO, email, partnerships, creators and local campaigns.
• Working as one growth team with US sales, turning conversion insights into better campaigns and building the tools sales needs to close business.
• Turning new product launches into events that build anticipation and generate demand.
• Tracking performance through a clear dashboard (cost per qualified lead, pipeline, acquisition cost, return on spend), then test, learn and scale what works.
• Building a modern marketing toolkit, including AI and automation, so a small team delivers more.

A full copy of the position description is available via https://plungie.com/en-us/

About you To be successful in this role you will have

• Five or more years in performance marketing, creative or growth roles, with a portfolio of work you personally created.
• Hands-on design, copywriting and video skills – not necessarily on the tools yourself but you know what you need, how to get it done right and done fast.
• Strong knowledge of the US market, ideally in B2B and B2C product roles.
• Experience with CRM-driven lead generation (HubSpot preferred).
• Curiosity and adaptability with new tools, including AI, and a habit of testing and moving quickly.
• Commercial focus: you know great marketing has to help sell something.

Benefits Why you’ll love being in our lane

• Opportunity to take full ownership of the role and see the direct impact of your work on business growth
• Be part of a fast-growing company making waves in the pool industry
• You will be part of a truly dynamic team with a clear mandate for growth and to take control and try new things to build an incredible company disrupting the outdoor industry and have a blast along the way.
• 401k, Healthcare, Dental & Vision benefits

If you are ready to take the plunge, apply now!

Pay: $130,000.00 - $165,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person