Head of Fulfillment & Performance Strategy

Who We're Looking For

You're an elite Meta advertising strategist. You understand direct-response advertising at a deep level and have the results to prove it.

You're highly creative. You naturally develop new concepts, question assumptions, and identify opportunities others overlook.

You're a proven leader. You've managed talented people, developed their capabilities, and held teams accountable for measurable outcomes.

You're a deep problem solver. You approach complex situations analytically, investigate root causes, and make thoughtful decisions.

You're proactive. You don't need constant direction or permission to identify opportunities and recommend improvements.

You're customer-focused. You understand that outstanding client retention is built through performance, communication, and trust.

You're positive and growth-oriented. You embrace challenges, welcome feedback, and constantly seek improvement.

You think like an owner. You take responsibility for results, not just the tasks assigned to you.

Non-Negotiable Requirements

• 5+ years of hands-on Meta advertising experience.
• 3+ years of leadership experience in a performance marketing or digital agency environment.
• Demonstrated success managing and scaling direct-response advertising campaigns.
• Exceptional creative strategy and advertising concept development skills.
• Proven ability to lead and develop Media Buyers and other marketing professionals.
• Strong understanding of lead generation, conversion funnels, and customer acquisition economics.
• Experience managing multiple client accounts and improving client outcomes.
• Strong analytical and critical-thinking abilities.
• Excellent written and spoken English.
• Ability to work with substantial overlap during US Eastern Time business hours.
• Strong ownership mentality and independent decision-making skills.

Preferred: Experience with home service companies, local lead generation, appointment-based businesses, or US-based marketing agencies.

Key Responsibilities

1. Meta Advertising Strategy

• Lead campaign strategy and performance.
• Identify growth opportunities and optimize results.
• Coach and develop Media Buyers.

1. Creative Strategy

• Develop winning hooks, offers, and ad concepts.
• Lead creative testing and innovation.
• Identify new strategies before performance declines.

1. Client Retention

• Own client satisfaction and retention.
• Proactively resolve at-risk accounts.
• Improve client experience and lifetime value.

1. Team Leadership

• Lead and develop the fulfillment team.
• Establish accountability and performance standards.
• Drive continuous improvement.

1. Operational Ownership

• Independently solve problems and make decisions.
• Improve systems, processes, and efficiency.
• Leverage AI and automation to scale operations.

Experience in home service lead generation, advanced Meta creative strategy, AI-driven marketing automation, and scaling high-performing agency teams is a strong plus.