Head of Digital Marketing

Brief Introduction of TCL & MEABG

TCL , since its foundation in 1981, has grown into a global enterprise with preliminary international competitiveness. TCL Industries focuses on the home and commercial appliances, provides users with products and services for intelligent and healthy life, further deepens the transformation from the top global home appliance company to a global leading intelligent technology company, and sets out the aim of over RMB 250 billion revenue by 2026. Businesses of TCL Industries mainly include intelligent screen, home appliance, mobile phone, intelligent commercial display, home Internet, AI x IoT service platform, innovation, etc.

Why TCL?

• Join a global leader in consumer electronics and technology innovation.
• Work in a dynamic, fast-paced environment with opportunities for growth and development.
• Competitive salary, benefits, and a flexible working culture.
• Collaborative team atmosphere with a focus on innovation and impact.

TCL adheres to the talent-driven strategy, and we look forward to your joining and taking your responsibilities to take our brand experience to the next level!

Mid-East & Africa Business Group (MEABG)

Driving TCL's expansion across the Middle East and Africa, we're building an AI x IoT ecosystem around our smart display solutions and home appliance portfolio (air conditioners, refrigerators, washers), as well as smart devices. Our mission is to become the region's leading smart home solutions provider. MEABG employs 400+ professionals across nationalities. Operations span the Middle East and Africa through 5 subsidiaries: Pakistan, UAE (Dubai), Turkey, South Africa, and Morocco, as well as 4 regions: East Africa, North Africa, West Africa, Saudi Arabia.

The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Responsibilities:

• Develop and implement integrated marketing strategies that encompass digital marketing, brand marketing, and PR to achieve business objectives and drive growth.
• Lead and mentor a team of marketing professionals, providing guidance and support to maximize performance and foster a culture of creativity and innovation.
• Oversee all aspects of digital marketing, including SEO/SEM, email marketing, social media, content marketing, PPC campaigns, and website optimization.
• Develop and execute brand marketing initiatives to strengthen brand identity, positioning, and messaging across all touchpoints.
• Lead PR efforts to generate positive media coverage, manage media relations, and cultivate relationships with key media outlets and influencers.
• Collaborate cross-functionally with internal teams to ensure alignment of marketing initiatives with overall business objectives and strategies.
• Analyze marketing metrics and KPls to track performance, measure ROI, and optimize campaigns for maximum effectiveness
• Stay informed of industry trends, emerging technologies, and best practices in marketing, and incorporate innovative approaches to drive continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
• 8+ years of experience in marketing, with a proven track record of developing and executing successful marketing strategies across digital, brand, and PR disciplines.
• Strong leadership skills with experience managing and mentoring a team of marketing professionals.
• In-depth knowledge of digital marketing channels, tools, and techniques, as well as brand marketing principles and PR strategies
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize marketing campaigns.
• Proven ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.