Head of D2C Growth & Brand
# Head of D2C Growth & Brand **Vetenza India Pvt Ltd.** · Borivali, Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 11 дней назад* · *Источник: Indeed* --- ### About the Role Company: U-Vita Nutrition World Location: Borivali [W] next to platform no.1 Job Title: Senior D2C Growth & Brand Lead – U-Vita About U-Vita U-Vita is a fast-growing health and wellness brand focused on delivering high-quality, science-backed products directly to consumers. Our mission is to build a trusted, performance-driven D2C brand that customers love and return to. We are looking for a strategic and execution-driven Senior D2C Expert who can lead the brand end-to-end — from growth strategy to performance marketing, retention, and brand building. Role Overview The Senior D2C Growth & Brand Lead will own the complete D2C P&L for U-Vita and drive scalable, profitable growth across digital channels. This leader will combine brand thinking with performance rigor and customer-first execution. This is a high-impact leadership role responsible for building U-Vita into a category-leading D2C brand. Key Responsibilities 1. D2C Strategy & P&L Ownership - Own end-to-end D2C revenue, growth, and profitability. - Develop and execute a 12–24 month growth roadmap. - Define CAC, LTV, retention, and contribution margin targets. - Drive data-led decision making across the funnel. 2. Performance Marketing Leadership - Lead acquisition across Meta, Google, Amazon, marketplaces, and emerging channels. - Optimize CAC, ROAS, and blended acquisition efficiency. - Scale paid campaigns while improving marketing efficiency ratio. - Manage agencies and in-house performance teams. 3. Brand Building & Positioning - Define U-Vita’s brand narrative, tone, and positioning in the wellness space. - Lead creative strategy across paid, organic, and owned channels. - Ensure consistent brand identity across website, social, packaging, and communication. - Build strong brand recall and customer trust. 4. E-commerce & Website Optimization - Optimize conversion rates (CRO) across the website. - Improve user journey, product storytelling, and checkout flows. - Drive AOV growth through bundling, upselling, and subscriptions. - Work closely with tech and design teams. 5. Retention & Lifecycle Marketing - Build and scale CRM, email, WhatsApp, and SMS marketing. - Improve repeat rate and subscription penetration. - Design loyalty and referral programs. - Enhance customer lifetime value (LTV). 6. Data, Analytics & Insights - Build dashboards for funnel performance and cohort analysis. - Lead experimentation and A/B testing culture. - Use insights to guide product, pricing, and campaign strategy. 7. Team & Cross-Functional Leadership - Build and mentor a high-performing D2C team. - Work closely with product, supply chain, finance, and creative teams. - Align inventory planning with growth forecasts. - Present growth strategy to leadership and stakeholders. Required Qualifications - 7–12+ years of experience in D2C, e-commerce, or digital growth roles. - Proven track record of scaling a D2C brand from early stage to scale. - Strong understanding of performance marketing metrics (CAC, LTV, ROAS, MER). - Experience in health, wellness, nutrition, or FMCG is a strong plus. - Deep knowledge of Shopify or similar e-commerce platforms. - Strong analytical and financial acumen. - Experience managing budgets of significant scale. - Leadership experience managing cross-functional teams. What We’re Looking For - Strategic thinker with hands-on execution ability. - Data-driven yet brand-sensitive mindset. - Entrepreneurial ownership mentality. - Strong decision-making capability in high-growth environments. - Customer-obsessed approach. Success Metrics - Revenue growth and profitability improvement. - CAC to LTV improvement. - Increase in repeat purchase rate. - Improved contribution margin. - Brand equity and market share growth. Why Join U-Vita - Opportunity to lead and shape a high-growth D2C brand. - High ownership and autonomy. - Fast-paced entrepreneurial culture. - Opportunity to build a category-leading wellness brand. Pay: ₹50,000.00 - ₹100,000.00 per month Benefits: - Flexible schedule Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-23, источник — Indeed.