Head of Brand & Communications - FMCG/ Lifestyle/D2C

Role Purpose

This leadership role will shape how consumers perceive, experience and remember brand. The Head – Brand, Communications & Consumer Experience will own brand strategy, product launch communication, packaging, content, PR, influencer marketing, corporate communications and the end-to-end consumer brand experience across every touchpoint.

Key Responsibilities

• Define and evolve brand positioning, architecture, voice and messaging.
• Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
• Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
• Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
• Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
• Own website storytelling, landing pages and overall digital brand experience.
• Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
• Lead PR, founder branding, media relations, award submissions and corporate communication.
• Drive customer education through how-to content, sustainability education and category awareness.
• Lead consumer research, competitor benchmarking and market insights.
• Plan and execute exhibitions, brand activations and corporate events.
• Manage creative, PR, influencer and production agencies while building an internal brand team.
• Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
• Operate with a founder's mindset and continuously strengthen long-term brand equity.

Qualifications

• Bachelor's/master’s degree in marketing, Branding, Communications or related discipline.
• 10–15 years of experience in FMCG, D2C, lifestyle or consumer brands.
• Strong experience in brand strategy, content, packaging, PR and integrated marketing.
• Excellent storytelling, copywriting and stakeholder management skills.
• Experience managing agencies and cross-functional teams.
• Working knowledge of AI-enabled creative and productivity tools is desirable.

Pay: ₹2,000,000.00 - ₹24,000,000.00 per year

Application Question(s):

• When can you start?
• Where are you currently located?
• What is your salary expectation?

Experience:

• FMCG, D2C, lifestyle or consumer brands: 5 years (Preferred)
• brand strategy, product launch,end-to-end consumer brand: 8 years (Required)
• communication, packaging, content, PR, influencer marketing: 5 years (Preferred)

Work Location: In person