Gym Sales Manager

About the Role

We are seeking an experienced, motivated, and results-driven Gym Sales & Marketing Representative to drive membership growth, generate new business, and increase brand awareness. The ideal candidate will have 3–5 years of gym sales experience , a recognized personal training certification, and a strong understanding of fitness assessments, membership sales, and marketing strategies.

This position combines membership sales, fitness consultations, lead generation, and marketing initiatives to attract new members, increase revenue, and strengthen member retention.

Key ResponsibilitiesSales & Membership Growth

• Generate new memberships through prospecting, phone calls, walk-ins, referrals, and lead follow-ups.
• Convert leads into paying members using effective sales presentations and closing techniques.
• Conduct gym tours and explain membership options, pricing, benefits, and personal training packages.
• Meet and exceed monthly membership sales and revenue targets.
• Build relationships with prospective and existing members to improve retention and generate referrals.
• Track sales performance, manage the sales pipeline, and maintain accurate lead records.

Fitness Assessments & Personal Training

• Conduct fitness consultations and assessments to understand prospective members’ goals and needs.
• Explain fitness programs, personal training services, and membership options.
• Recommend appropriate fitness solutions based on individual goals and assessment results.
• Use fitness knowledge to support membership conversions and personal training sales.

Marketing & Lead Generation

• Assist in developing and executing marketing strategies to attract new members and increase gym visibility.
• Promote memberships, personal training packages, special offers, and gym events.
• Support social media marketing, email campaigns, promotional content, and digital advertising initiatives.
• Coordinate membership promotions, referral programs, community outreach, and local partnerships.
• Identify opportunities to generate new leads through local businesses, community events, and fitness-related activities.
• Monitor marketing campaign performance, lead generation, and conversion rates.
• Work with management to develop creative promotions that increase membership sales and brand awareness.

Required Qualifications

• 3–5 years of gym membership sales or fitness club sales experience.
• Personal training certification from a recognized organization.
• Strong knowledge of fitness assessments, exercise fundamentals, and fitness programming.
• Proven ability to sell memberships, personal training packages, and fitness services.
• Understanding of marketing, lead generation, promotions, and customer acquisition.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Familiarity with social media marketing and digital promotional tools.
• Ability to meet sales targets, manage multiple leads, and work independently.
• Flexible availability, including evenings and weekends as needed.

Compensation & Benefits

• Competitive base salary plus commission.
• Performance-based bonuses and sales incentives.
• Complimentary or discounted gym membership.
• Opportunities for career advancement and professional development.

Apply today to become part of our team!

Pay: $17.00 - $40.00 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

• Employee discount
• Flexible schedule
• Retirement plan

Work Location: In person