GTM Lead

Grassroots Analytics (“GA”) is a political tech company dedicated to breaking down barriers in fundraising for progressive campaigns and causes. To facilitate that work, GA maintains a detailed database on more than 20 million active, left-leaning American donors, including data on net worth, ideological preferences, political donation history, non-profit donation history, demographics, and contact information. Our overall mission is to use that data to amplify forward-thinking voices, causes, and people.

Grassroots Analytics is seeking a GTM Lead to join our team. The GTM Lead will collaborate closely with the Director of GTM and Product team to support campaigns and organizations through client onboarding and success , education and enablement , and outbound and conference-driven sales coordination .

This role is ideal for someone passionate about client relationships, digital fundraising strategy, and helping clients get the most out of GA's platform.

Responsibilities

Customer Success & Retention (35%)

• Own the client success lifecycle from onboarding through long-term retention, ensuring clients understand and maximize the value of GA's product suite.
• Serve as the primary point of contact for client support needs, resolving issues directly and escalating complex cases to the appropriate team.
• Track client health and satisfaction, proactively flagging churn risk and identifying expansion opportunities.

Client Education & Enablement (25%)

• Build and run webinars, trainings, and onboarding sessions that help clients adopt new features and best practices.
• Develop and maintain help videos, guides, and other self-serve resources that reduce support burden and improve client self-sufficiency.
• Translate product updates into clear, client-facing education content.

Email Outreach & Sales Coordination (25%)

• Own GA's product communications — strategy, execution, and performance measurement (open/response/conversion rates).
• Coordinate the logistics and pipeline for conference-driven and outbound sales efforts — managing scheduling, follow-up systems, and lead handoff — in partnership with the Revenue team.
• Continuously refine outreach messaging and targeting based on performance data.

Cross-Functional Product Feedback (15%)

• Synthesize client feedback, support trends, and market objections into actionable input for the Product team.
• Partner with the Director of GTM to refine positioning, messaging, and onboarding materials based on what's working (and what isn't) with clients.
• Represent the voice of the client in cross-functional planning conversations.

The Grassroots Approach

At Grassroots Analytics, our work is guided by the following principles:

• Customer service is our core: Clients are always, without exception, treated with the highest level of professionalism and respect.
• We model a high bar for performance: We operate with the best interests of both the organization and every client in mind.
• We strengthen relationships at every level: Our "people first" approach builds trust with team members and clients alike.
• Proactivity drives problem-solving: We look at the big picture to develop solutions, anticipate challenges, and prevent future setbacks.
• Flexibility is essential: We adapt quickly as events change, take advantage of unexpected opportunities, and act decisively when needed.

Qualifications

The ideal candidate for the GTM Lead position will:

• Have at least 3 years of experience across client success, account management, and/or client-facing digital strategy roles.
• Have experience building and delivering client education content (e.g. webinars, trainings, video guides, or documentation).
• Have experience owning an email marketing or outreach channel, including writing copy and reporting on performance.
• Be comfortable coordinating cross-functional logistics (e.g. conference and outbound sales pipelines) without always being the one executing the pitch.
• Be a clear, proactive communicator who can translate client feedback into product and process improvements.
• Have a bachelor's degree in business, communications, political science, or equivalent practical experience in client success, digital strategy, or SaaS account management.

The salary range for this position is $110,000 - $135,000 plus benefits. This is a full-time, in-office position based in our office in the Chinatown neighborhood of Washington, D.C. Candidates must be willing to work in-office.