Growth & Performance Marketing Specialist

Job Description: Growth & Performance Marketing SpecialistGoogle Ads | Meta Ads | AI Automation | GoHighLevel (GHL)

Company: AiVora Digital Agency FZ LLC Location: Al Satwa, Dubai, UAE Job Type: Full-Time | On-Site Salary: AED 4,000 – 6,000 per month Working Hours: 9:00 AM – 7:00 PM Contact / WhatsApp: 054 340 1078

About AiVora Digital Agency

AiVora Digital Agency is a Dubai-based digital marketing agency providing performance marketing, advertising, lead generation, SEO, website development, AI automation, and digital growth solutions to businesses across multiple industries.

We are looking for an experienced, highly skilled, and results-driven Growth & Performance Marketing Specialist with strong practical expertise in Google Ads, Meta Ads, AI-powered automation, and GoHighLevel (GHL).

The ideal candidate must be capable of independently planning, executing, managing, optimizing, and scaling advertising campaigns while building automated marketing systems that generate quality leads, increase conversions, and drive measurable business growth.

Important: We require practical expertise in Google Ads, Meta Ads, and AI-powered marketing automation. Candidates with experience in only one advertising platform or basic CRM knowledge will not be considered.

1. Google Ads Management

The candidate must have practical experience managing Google Ads campaigns, including:

• Google Search Ads campaign creation and management.
• Google Display Ads campaign management.
• Performance Max campaign setup and optimization.
• YouTube advertising campaigns.
• Keyword research and search intent analysis.
• Competitor research and competitor keyword analysis.
• Campaign and ad group structuring.
• Match types: Broad, Phrase, and Exact.
• Negative keyword research and management.
• Responsive Search Ads creation.
• Ad copywriting, headlines, descriptions, and extensions/assets.
• Location, demographic, device, and audience targeting.
• Bidding strategies and budget allocation.
• Quality Score, Ad Rank, Impression Share, and auction analysis.
• Search Terms Report analysis.
• Conversion rate and landing page performance optimization.
• Lead generation and call-focused campaigns.
• Campaign scaling and performance improvement.

1. Meta Ads Management (Facebook & Instagram)

The candidate must be experienced in managing Meta advertising campaigns from strategy to execution.

Responsibilities include:

• Facebook and Instagram Ads campaign creation.
• Meta Ads Manager account management.
• Campaign objectives and performance goal selection.
• Lead Generation campaigns.
• Website Traffic campaigns.
• Sales and conversion campaigns.
• Awareness and engagement campaigns.
• Audience research and customer persona development.
• Interest-based, demographic, and broad audience targeting.
• Custom Audiences and Lookalike Audiences, where permitted.
• Retargeting and remarketing campaign setup.
• Facebook and Instagram Reels advertising.
• Static image, carousel, and video ad campaigns.
• Competitor research using Meta Ads Library.
• Ad copywriting, headlines, primary text, and CTAs.
• Creative testing and A/B testing.
• Advantage+ campaign and audience features.
• Budget allocation and campaign scaling.
• Frequency, CPM, CTR, CPC, CPL, and CPA optimization.
• Lead quality analysis and cost-per-qualified-lead improvement.

1. Conversion Tracking & Analytics

A strong understanding of conversion tracking and measurement is essential.

The candidate should have practical experience with:

• Google Tag Manager (GTM).
• Google Analytics 4 (GA4).
• Google Ads Conversion Tracking.
• Enhanced Conversions, where eligible.
• Google Ads Call Conversion Tracking.
• Meta Pixel installation and configuration.
• Meta Events Manager.
• Meta Conversions API (CAPI).
• Browser and server-side event tracking.
• Event setup and testing.
• UTM tracking and campaign attribution.
• Google Tag Assistant and Meta Pixel testing tools.
• Conversion tracking troubleshooting.
• Duplicate conversion prevention and event deduplication.
• Offline conversion tracking and CRM-based conversion measurement, where supported.

1. AI Automation, GoHighLevel (GHL) & CRM Integration

This is a key responsibility of the position. The candidate must have hands-on experience building, implementing, and managing AI-powered marketing automation systems using GoHighLevel and other automation platforms.

GoHighLevel (GHL) Expertise

• GoHighLevel CRM setup, configuration, and management.
• Building automated workflows and customer journeys.
• Sales pipeline creation and management.
• Automated lead capture and distribution.
• Lead qualification and lead scoring.
• Automated appointment booking systems.
• Appointment confirmation and reminder automation.
• Automated WhatsApp, SMS, and email follow-up sequences.
• Missed-call text-back automation.
• Automated follow-ups for unconverted leads.
• Website and landing page integration with GHL.
• Facebook and Instagram Lead Ads integration.
• Google Ads lead integration and tracking.
• CRM reporting and performance tracking.
• Workflow triggers, conditions, actions, and troubleshooting.

AI-Powered Automation

• AI chatbot setup and integration.
• AI-powered customer support automation.
• AI lead qualification and nurturing.
• AI voice agents and automated calling systems.
• AI appointment booking assistants.
• Automated customer engagement and follow-up systems.
• ChatGPT and OpenAI API integration.
• AI-based lead management and communication.
• Building automated systems to reduce manual work and improve conversions.

Automation Tools & Integrations

• GoHighLevel (GHL).
• ChatGPT and OpenAI API.
• Make.com.
• Zapier.
• WhatsApp Business API.
• Webhooks and API integrations.
• AI chatbot platforms.
• AI voice agent platforms.
• CRM and marketing automation tools.

The candidate must understand the complete customer journey:

Advertisement → Landing Page → Lead Generation → CRM → AI Follow-Up → Lead Qualification → Appointment Booking → Customer Conversion → Revenue

The candidate must be capable of independently building and managing this complete automated system.

All automation and integrations must follow applicable privacy, consent, and platform policies. Sensitive patient or health information must never be transmitted to advertising platforms.

1. Landing Page & Website Optimization

The candidate should understand how landing pages influence advertising performance.

Responsibilities include:

• Landing page performance analysis.
• Conversion Rate Optimization (CRO).
• Lead form optimization.
• CTA placement and optimization.
• Mobile responsiveness review.
• Page speed and user experience analysis.
• Landing page content and offer recommendations.
• Coordination with the website development team.

Preferred Technical Skills:

• WordPress.
• Elementor and Elementor Pro.
• Basic HTML and CSS.
• Landing page development and optimization.

1. Growth Marketing & Business Development

The candidate must be capable of developing and executing strategies that generate measurable business growth.

Responsibilities include:

• Developing customer acquisition and growth strategies.
• Identifying new customer acquisition opportunities.
• Building strategies to increase leads, appointments, and revenue.
• Improving marketing funnel performance.
• Developing customer retention and repeat-business strategies.
• Identifying new target audiences and market opportunities.
• Analyzing Customer Acquisition Cost (CAC).
• Understanding Customer Lifetime Value (LTV).
• Improving lead-to-customer conversion rates.
• Testing new advertising channels, offers, and marketing strategies.
• Identifying opportunities to scale successful campaigns.
• Developing data-driven growth strategies.
• Focusing on actual business results rather than just clicks and impressions.

1. Campaign Optimization & Performance Analysis

The candidate must be capable of identifying performance problems and implementing practical solutions.

Key responsibilities:

• Daily campaign monitoring.
• Budget and bidding optimization.
• Keyword and audience optimization.
• Ad copy and creative performance analysis.
• A/B testing and experimentation.
• Lead quality evaluation.
• Conversion rate improvement.
• Cost-per-lead and cost-per-acquisition reduction.
• Campaign scaling.
• Identifying wasted advertising spend.
• Diagnosing campaigns generating clicks but no enquiries.
• Diagnosing campaigns generating enquiries but poor-quality leads.
• Developing optimization strategies based on actual data.

1. Reporting & Performance Management

The candidate will be responsible for preparing clear performance reports for management and clients.

Reports should include:

• Total advertising spend.
• Impressions and reach.
• Clicks and CTR.
• CPC and CPM.
• Total leads and enquiries.
• Cost per Lead (CPL).
• Qualified leads.
• Cost per qualified lead.
• Appointments and conversions.
• Cost per Acquisition (CPA).
• Return on Ad Spend (ROAS), where revenue tracking is available.
• Campaign performance comparison.
• CRM and automation performance.
• Lead-to-appointment conversion rates.
• Problems identified and actions taken.
• Recommendations for future improvement.

The candidate must be able to explain campaign performance clearly and provide actionable recommendations rather than simply sharing screenshots.

1. Research, Strategy & Planning

• Research client businesses, products, services, and target markets.
• Identify customer intent and potential audiences.
• Conduct competitor advertising research.
• Develop campaign strategies according to business objectives.
• Prepare monthly advertising and growth plans.
• Recommend appropriate budgets and campaign structures.
• Identify growth opportunities across different industries.
• Research new AI tools and automation opportunities.
• Stay updated with Google Ads, Meta Ads, and AI marketing developments.

1. Required Qualifications & Experience

• Minimum 2–3 years of practical experience in Google Ads and Meta Ads.
• Proven experience managing campaigns on BOTH platforms.
• Practical experience with GoHighLevel (GHL).
• Hands-on experience building CRM workflows and marketing automation.
• Understanding of AI chatbots, AI agents, and automation integrations.
• Experience handling multiple client accounts.
• Strong knowledge of lead generation and conversion campaigns.
• Practical knowledge of tracking, analytics, and optimization.
• Understanding of growth marketing and customer acquisition.
• Strong understanding of advertising metrics and reporting.
• Ability to work independently and meet deadlines.
• Excellent communication and problem-solving skills.
• Ability to demonstrate previous campaign performance and automation projects.

1. Preferred Certifications

• Google Ads Search Certification.
• Google Ads Measurement Certification.
• Google Ads Display or Performance Max training.
• Meta Certified Digital Marketing Associate.
• Meta Blueprint courses.
• GoHighLevel training or certification.
• Relevant AI automation and CRM certifications.

Certifications are an advantage, but practical skills and proven results are more important.

1. Key Performance Expectations

The selected candidate will be expected to:

• Independently manage Google Ads and Meta Ads campaigns.
• Develop and execute growth marketing strategies.
• Generate quality leads and customer enquiries.
• Improve customer acquisition and conversion rates.
• Build and manage GoHighLevel CRM systems.
• Develop AI-powered chatbots and automation workflows.
• Automate lead follow-ups and appointment booking.
• Maintain accurate conversion tracking.
• Optimize advertising budgets and campaign performance.
• Prepare weekly and monthly performance reports.
• Identify opportunities to scale successful campaigns.
• Coordinate with SEO, design, development, and CRM teams.
• Manage multiple advertising projects simultaneously.
• Take ownership of campaign performance, automation systems, and business growth.

1. Application Requirements

Interested candidates should send:

• Updated CV.
• Portfolio or details of previous campaigns.
• Google Ads and Meta Ads experience.
• List of industries and clients previously handled.
• Anonymized campaign performance reports or case studies.
• Details of tracking and CRM integrations completed.
• GoHighLevel automation examples.
• AI chatbot or AI voice agent project examples.
• Examples of successful growth campaigns.

Shortlisted candidates will be required to complete a practical assessment, which may include:

• Google Ads campaign structure.
• Meta Ads campaign strategy.
• Keyword research and audience targeting.
• Ad copywriting.
• Conversion tracking setup.
• GoHighLevel CRM workflow creation.
• AI automation and chatbot integration.
• Lead follow-up and appointment booking automation.
• Campaign optimization and performance analysis.

HOW TO APPLY

Company: AiVora Digital Agency FZ LLC Location: Al Satwa, Dubai, UAE Salary: AED 4,000 – 6,000 per month Working Hours: 9:00 AM – 7:00 PM Job Type: Full-Time | On-Site

Send your CV and portfolio via WhatsApp:

054 340 1078

IMPORTANT HIRING NOTE

We are looking for a genuine Growth & Performance Marketing Specialist who can manage the complete digital marketing and automation ecosystem.

The ideal candidate should be able to independently handle:

• Google Ads.
• Meta Ads.
• Growth Marketing.
• Lead Generation.
• Conversion Tracking.
• GoHighLevel CRM.
• AI Automation.
• Chatbots and AI Voice Agents.
• WhatsApp Automation.
• Marketing Funnels.
• Lead Nurturing and Appointment Booking.

We need someone who can generate quality leads, automate the customer journey, improve conversions, and contribute directly to business growth.

Candidates with theoretical knowledge only, experience limited to boosting Facebook and Instagram posts, or basic CRM knowledge without practical automation skills will not be considered.

Work Location: In Person – Al Satwa, Dubai, UAE.

Pay: AED4,000.00 - AED6,000.00 per month

Work Location: In person