Growth Marketing Manager/ SEO and Content Manager

• 3–5+ years of experience in performance marketing, with hands-on ownership of Google Ads campaigns.
• Proven experience delivering local SEO results for service-based businesses, including Google Business Profile, local landing pages, reviews, and local search visibility.
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and call tracking.
• Practical experience managing paid search campaigns, optimising landing pages, and improving lead generation performance.
• Experience in B2B SaaS, a digital marketing agency, or marketing for home services, trades, or field-service businesses.
• Ability to analyse campaign performance and connect marketing metrics to business outcomes.
• Strong communication skills and confidence presenting results, advising business owners, and discussing service value with prospective clients.
• A proactive, hands-on mindset with the ability to work independently and take ownership of results.
• Experience documenting processes and building repeatable workflows as a business grows.
• Ability to work full-time during Eastern Time business hours.

Client Marketing & Campaign Management

• Own day-to-day marketing for Tree Doctors, ArboStar's partner company, including Google Ads, SEO, reporting, and ongoing performance optimisation.
• Manage client Google Ads campaigns end to end, including campaign structure, keyword research, negative keywords, bidding strategies, ad copy, landing pages, conversion tracking, and weekly optimisation.
• Execute local SEO strategies for tree care businesses, including Google Business Profile optimisation, service and city landing pages, review generation, citations, and Google Local Services Ads.
• Manage Meta Ads and retargeting campaigns where they support client acquisition goals.
• Conduct comprehensive marketing audits covering Google Ads, Meta Ads, GA4/GTM, call tracking, landing pages, and CRM lead flow.
• Translate campaign data into clear, actionable recommendations that improve lead volume, cost per lead, and booked jobs.

Client Relationships & Retention

• Serve as the primary marketing contact for assigned clients, building strong relationships with business owners.
• Prepare and present monthly performance reports and lead regular results review calls.
• Monitor client performance against established baselines, identify growth opportunities, and proactively address performance issues.
• Develop case studies showcasing client results, including lead generation, cost per lead, booked jobs, and customer testimonials.

ArboScale Growth & Customer Acquisition

• Own marketing for ArboScale itself, building a predictable pipeline of potential clients.
• Develop and execute targeted email campaigns to ArboStar's existing client base, using customer growth signals and relevant case studies to generate interest.
• Launch and optimise paid acquisition campaigns targeting high-intent searches related to marketing for tree care companies.
• Build an SEO content strategy, creating landing pages and articles that drive organic traffic and convert visitors into audit requests.
• Collaborate with Customer Success to establish a referral channel and identify clients who could benefit from ArboScale.
• Follow up on marketing leads, book audits, nurture opportunities, and work with Sales and Customer Success to convert prospects into paying clients.