Growth Marketing Manager

Company Overview

Pets Global, Inc. is an independent holistic wellness company focused on pet health and animal welfare. Its work is guided by a commitment to creating high-quality nutrition and products for pets.

Job Summary

Under the direction of Marketing Leadership / Executive Management the Growth Marketing Manager is responsible for accelerating consumer growth, brand awareness, customer acquisition, and sales across retail and digital channels of our Pets-Global brands andstrengthening brand presence in our target markets. The Growth Marketing Manager will develop and execute data-driven marketing strategies designed to expand the reach and performance of Pets Global brands, including Fussie Cat. This individual will connect brand strategy with measurable business results by identifying growth opportunities, optimizing digital and retail marketing programs, managing performance channels, and continuously testing new approaches to consumer acquisition and engagement. This role requires a balance of strategic thinking and hands-on execution. The ideal candidate understands how brand, digital media, e-commerce, retail marketing, consumer behavior, creative content, and analytics work together to drive sustainable growth. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons. The use of discretion, confidentiality and independent judgement is critical in all aspects of the work performed within this position.

QUALIFICATIONS:

· Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field preferred.

• 5+ years of progressive experience in growth marketing, digital marketing, performance marketing, consumer marketing, or related roles.
• Experience in CPG, pet products, food, consumer brands, retail, or e-commerce strongly preferred .
• Demonstrated experience managing paid digital advertising campaigns and meaningful marketing budgets.
• Experience working with national retailers or retail media networks is highly desirable.
• Strong understanding of consumer acquisition funnels and conversion optimization.
• Demonstrated ability to analyze marketing data and translate findings into actionable business decisions.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, e-commerce analytics, CRM/email platforms, and marketing reporting tools.
• Strong project-management and organizational skills
• Ability to work effectively in a fast-paced, growing organization where priorities may change quickly.
• Must be proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Proficient in design platforms (e.g., Canva, Adobe Creative Suite) and analytics tools (e.g., Google Analytics, Meta Business Suite).
• Ability to work independently, manage multiple tasks simultaneously while demonstrating strong organizational and presentation skills

· Strong verbal and written communication, analytical, organizational and customer service skills.

• Ability to work well under pressure while still maintaining a positive attitude.

· Be a team player that can motivate and manage various individuals to work together to achieve the same goal.

· Excellent customer service skills

· Polite and respectful.

· Professional appearance and demeanor.

· Expected to be punctual and regular in attendance

· Demonstrates commitment to Pets Global, Inc., Mission, Core Values and Principals.

· Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

• This is not a work-from-home position.

ESSENTIAL FUNCTIONS & RESPONSIBILTIES:

Growth Strategy & Consumer Acquisition

· Develop and execute integrated growth marketing strategies aligned with company revenue, brand, and customer acquisition objectives.

· Identify opportunities to grow brand awareness, household penetration, consumer engagement, and product trial.

· Build strategies supporting both independent pet retailers and national retail accounts .

· Develop campaigns that drive consumers from awareness through consideration, purchase, and repeat purchase.

· Identify new channels, audiences, partnerships, and marketing opportunities that can accelerate growth.

· Establish testing roadmaps for new campaigns, audiences, messaging, promotions, and acquisition channels.

Digital & Performance Marketing

· Manage and optimize paid digital marketing across platforms such as Google, Meta, YouTube, TikTok, retail media networks, and other relevant channels.

· Monitor campaign performance and optimize spending based on ROAS, CAC, conversion rates, engagement, and other KPIs.

· Partner with agencies and external vendors while maintaining internal ownership of performance and results.

· Develop audience segmentation, retargeting, lookalike, and customer acquisition strategies.

· Collaborate with creative teams to continuously test advertising concepts, messaging, imagery, video, and calls to action.

Retail & E-Commerce Growth

· Develop marketing programs supporting Pets Global's retail expansion and national account growth.

· Partner with Sales, Marketing, and retail partners to support product launches, promotions, retail events, and consumer activation programs.

· Support growth across e-commerce platforms and retailer websites.

· Develop digital campaigns designed to drive consumers to retail locations and online purchasing opportunities.

· Analyze retail and e-commerce performance to identify opportunities for additional consumer conversion.

· Partner with Sales to connect marketing investments to customer and account-level growth.

Brand & Consumer Marketing

· Ensure growth initiatives remain consistent with Pets Global's brand positioning, voice, and long-term brand strategy.

· Translate product benefits and nutritional differentiators into compelling consumer-facing campaigns.

· Work closely with creative, social media, digital, and brand teams to develop high-performing content.

· Identify consumer insights, market trends, and competitive activity that may influence growth opportunities.

· Help strengthen the emotional connection between pet parents and Pets Global brands.

· Strong knowledge of and ability to learn about Pets Global, Inc.’s products and philosophy.

Analytics & Performance Measurement

· Track metrics including:

o Customer acquisition cost (CAC)

o Return on ad spend (ROAS)

o Conversion rate

o Website traffic

o Consumer engagement

o E-commerce sales

o Retail traffic/conversion

o New customer acquisition

o Repeat purchase/retention

o Campaign ROI

o Brand awareness and reach

• Analyze campaign and consumer data to determine what is working, what is not, and where resources should be redirected.
• Present findings and recommendations in a clear, business-focused manner.

Cross-Functional Leadership

· Partner closely with Sales, Creative, E-Commerce, Product Development, Operations, Finance, and Executive Leadership.

· Support major product launches and national retail initiatives with integrated marketing plans.

· Maintain strong communication with internal stakeholders regarding priorities, timelines, budgets, and results.

· Manage multiple projects simultaneously while maintaining deadlines and accountability.

· Manage external agencies, media partners, technology vendors, and freelancers as appropriate.

PHYSICAL DEMANDS:

· Sufficient strength, agility, and mobility to perform essential functions of the position.

· While performing the duties of this job the employee is required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.

· The employee frequently is required to sit and reach and must be able to move around the work environment.

· The employee must occasionally lift and/or move up to 30 pounds.

· Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust.

· The noise level in the work environment is usually moderate.

Physical Setting: Office

Work Location: In Person

Pay: $120,000.00 - $135,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: In person