Growth Marketing Manager

Growth Marketing Manager

Dublin, Ireland (in-person) · Full-time · Commercial team

About Daisy

Daisy exists to create a more resilient future for food manufacturers. We build AI demand and supply forecasting for food and beverage manufacturers, starting with demand forecasting and inventory, the problem every plan depends on.

Daisy started on a fourth-generation Irish dairy farm, where our CEO, Andrew Moore, saw first-hand what an inaccurate forecast costs a processor: surplus stock, idle capacity and locked-up cash. With our CTO, ML engineer Felipe Bononi Bello, he built the decision layer he wished he'd had. Using Daisy, Kerry Group and Lakeland Dairies both reduced their forecast margin of error by 60%. We're headquartered in Dublin and focused on serving food and beverage manufacturers globally.

The role

We're hiring a hands-on marketing operator to run the engine behind Daisy's growth. This is not a strategy-only leadership role. You'll take a clear go-to-market plan and make it work, every week, across the channels we're standing up.

You'll build and run the machinery: a clean CRM, targeted campaigns that go out on time, thought leadership that gets written and published, partners who have what they need to introduce us to qualified prospects, and automated workflows that save the team hours. Working side by side with Sales and Leadership, you'll help Daisy build its brand, tell its story and connect with food and beverage manufacturers across North America.

What you'll do

• CRM governance, lifecycle and attribution. Own the quality of our CRM data, from field standards and imports to channel and partner attribution. Work with Sales and Leadership to define lifecycle stages and lead qualification criteria, and report on which channels produce pipeline and at what cost.
• Targeted campaigns and journeys. Plan, build and run multi-step outreach and nurture journeys across email, LinkedIn and events for named accounts and their supply chain, finance, procurement and executive buyers. QA every campaign before it goes out and own the results.
• Events. Turn conferences and trade shows into pipeline with pre-event outreach, contact capture on the day and fast follow-up afterwards.
• Content and thought leadership. Write and publish articles, LinkedIn posts, case studies and one-pagers, including pieces for our founders, that explain technical forecasting topics in plain, credible language.
• SEO and GEO. Grow our presence in search engines and AI answer engines so buyers researching forecasting and planning find Daisy.
• Partner enablement and marketing. Give our advisors, PE firms, industry associations and distributors the templates, content and co-marketing support that make it easy to introduce Daisy.
• AI-first workflows. Use AI as your default toolkit for research, analysis, drafting and campaign builds. Write briefs clear enough for an AI agent to execute, check what it produces, and automate repetitive work such as enrichment, lead routing, follow-ups and reporting.
• Testing and market research. Identify target accounts, decision-makers and market opportunities, test new channels, audiences and messages against clear metrics, and put more effort behind what works.

What you'll bring

Must have

• 3+ years in a hands-on B2B growth, demand generation or marketing operations role, ideally at a SaaS or tech startup, with results you can measure.
• Strong CRM and marketing automation fundamentals: data hygiene, lifecycle stages, segmentation, multi-step journeys and reporting. You've cleaned up a messy CRM and kept it clean, whichever platform it was on.
• AI fluency. You already use AI tools every day for research, analysis, writing and automation, can point to the time or results it has saved, and check its output before anything goes live.
• Strong analytical skills. You can build a funnel report, read attribution data and use it to decide where to spend time and budget.
• Excellent writing, from an article a supply chain leader or CFO reads to the end, to a campaign brief that leaves no room for guesswork.
• A track record of planning, launching and reporting on targeted outbound and email campaigns.
• Working knowledge of SEO, and an interest in how B2B buyers now find vendors through AI answer engines (GEO).
• Research skills to find the right accounts, people and buying committees, and to spot when an audience or list is wrong.
• Strong interpersonal and communication skills, written and verbal.
• Self-motivated, goal-oriented and eager to learn. You prioritise by impact, adjust as the data changes, and are at your best in a fast-paced, collaborative environment.

Nice to have

• Experience with HubSpot, our CRM.
• Experience marketing to supply chain, operations, manufacturing or food and beverage buyers.
• Experience with partner, channel or referral marketing, or with trade show campaigns.
• Familiarity with prospecting and enrichment tools such as Apollo, Clay, ZoomInfo or LinkedIn Sales Navigator.
• Experience with A/B testing, LinkedIn or Google Ads, or SQL.

How we work

• Customer first. Every campaign, post and workflow earns its place by helping a manufacturer plan better. If it doesn't, we cut it.
• Ownership. Own the problem in front of you. Inherit a messy list or a half-built workflow? Fix it and move on, without pointing at the past.
• Simplify and innovate. Try new channels and AI tools, then find the simplest version that works.
• Never stop learning. Search, AI and B2B buying are changing fast. You stay ahead of it and share what you learn.

What success looks like

• First 30 days. Get to know our customers, our product and our channels of acquisition. Join customer and prospect calls, learn how Daisy builds and proves a forecast, and understand how each channel works and performs today.
• By 60 days. Agree lead qualification criteria and lifecycle stages with Sales and Leadership, and set up the CRM to match. Launch your first targeted campaigns and a regular publishing calendar.
• By 90 days. Run campaigns, content and partner enablement on a weekly rhythm, report on which channels are producing pipeline, and bring a plan for what to scale next.

How to apply

Send your CV and a short cover note to .

Daisy is an equal opportunities employer. We welcome applications from everyone and do not discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the Traveller community. If you need any adjustments to take part in the application or interview process, let us know at .

We will use the personal data you send us only to assess your application, and we handle it in line with the GDPR and the Data Protection Act 2018.

Pay: €40,000.00-€65,000.00 per year

Benefits:

• Company events
• Company pension
• Sick pay

Work Location: In person