Growth & Content Marketing Manager

Growth & Content Marketing Manager

Company: Media Star AI Location: Hyderabad, Telangana (On-site) Job Type: Full-time Experience: 1–2 years Salary: ₹25,000 per month (gross) Department: Marketing & Growth Reports To: Strategy & Business Operations Lead and Content & Creative Strategy Lead (jointly)

About Media Star AI

Media Star AI is building an AI-powered video entertainment platform for cinematic short dramas and episodic storytelling. We combine writers, creative strategists, and AI video production to tell stories for a new generation of viewers. We are a small, fast-moving team where your work shapes how audiences and creators first meet our brand.

About the Role

We are looking for a creative, organized, and data-minded Growth & Content Marketing Manager to build Media Star’s brand presence, grow our audience, and bring in writers and clients. You will plan and run content campaigns, manage the writer community pipeline, support B2B lead generation, and turn performance data into clear insights. You will work closely with our creative and production teams and report jointly to two leads.

Key Responsibilities

Campaigns and Content

• Plan and coordinate approved digital marketing campaigns across social and video platforms.
• Create and manage monthly social media content calendars.
• Publish approved promotional videos, demo reels, portfolio content, and social posts on schedule.
• Write engaging captions, hooks, titles, descriptions, and short-form copy that match the Media Star brand voice.
• Coordinate with creative and production teams to get promotional assets on time and on brand.

Writer Community Outreach

• Run writer outreach through film schools, writing communities, and regional writing groups.
• Maintain records of writer applications, referrals, and outreach activity.
• Promote Media Star’s writer opportunities and engage with creator communities online and offline.

Lead Generation and Business Development

• Support lead generation for AI video production and creative services.
• Track prospective clients, follow-ups, and enquiry status in a lead tracker.
• Prepare simple outreach messages, service decks, and portfolio shares for business development follow-ups.

Analytics and Reporting

• Monitor content performance on YouTube, Instagram, and other approved platforms.
• Analyze audience retention, video completion rates, and viewer drop-off.
• Prepare weekly and monthly marketing reports with clear comparisons and recommendations.
• Identify top-performing content formats and suggest improvements for the next cycle.

Compliance and Quality

• Verify that required AI-generated content disclosures are in place before anything is published.
• Check content for brand consistency, platform guidelines, and copyright and music usage before posting.
• Keep an organized content library with approvals and publishing records.

Expected Deliverables

• Monthly campaign plan and content calendar
• Writer outreach tracker and B2B lead tracker
• Weekly marketing analytics report
• Pre-publication AI disclosure and compliance checklist
• Monthly performance summary with insights and next-month recommendations

Required Skills

• Social media marketing (Instagram, YouTube, and short-form video)
• Content planning and coordination
• Creative copywriting
• Audience analytics and reporting
• Lead generation and follow-up
• Basic understanding of video content, storytelling, and editing workflows
• Strong written and verbal communication
• Good organization, time management, and attention to detail
• Proficiency in English and Telugu; Hindi is a plus

Preferred Tools

• Instagram and YouTube Studio
• Meta Business Suite
• Canva
• Google Sheets and Google Workspace
• Google Analytics or other approved reporting platforms
• ChatGPT / Claude for content planning and ideation

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Media, Journalism, Business, or a related field (or equivalent practical experience)
• 1–2 years of experience in social media, content marketing, digital marketing, or a related role
• A portfolio, sample content calendar, or managed social pages is a plus

Good to Have

• Interest in films, web series, short dramas, or storytelling
• Familiarity with YouTube Shorts, Instagram Reels, and trending content formats
• Basic understanding of SEO, hashtags, and platform algorithms
• Experience with writing communities, creator networks, or film school outreach
• Awareness of AI tools in content creation

Success Metrics (First 90 Days)

• Content calendar published on time every month
• Consistent weekly posting with improving engagement and video completion rates
• Active writer pipeline with maintained applications and referral records
• Lead tracker updated weekly with follow-up status
• Zero publications missing required AI disclosures

What We Offer

• Opportunity to work at the front line of AI-powered entertainment
• Hands-on exposure to AI video production, storytelling, and creator communities
• Direct collaboration with senior leadership
• Learning and growth in a young, fast-moving company

Work Schedule and Location

Full-time, on-site in Hyderabad, Telangana.

How to Apply

Send your resume, along with links to any social pages, content samples, or campaigns you have managed, through Indeed. Shortlisted candidates will be contacted for an interview.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person