Group Marketing & Growth Manager
# Group Marketing & Growth Manager **PETICARE MEDICAL LIMITED** · Hong Kong · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role Recruit Ref: L0607874071 Posting Date: 2026-09-15 Peticare Medical Limited Group Marketing & Growth Manager About the role This role is responsible for identifying growth opportunities across our businesses, prioritising marketing resources, and translating business needs into effective campaigns and sales-channel strategies. The successful candidate should combine strategic thinking with hands-on execution, strong commercial judgement and a data-driven approach. Key responsibilities Regularly review the performance of each business unit, service and sales channel to identify growth gaps and determine which services or products require immediate marketing support. Drive measurable business growth across the Group, including revenue growth, customer acquisition, retention, service utilisation and market share. Formulate and implement comprehensive marketing and growth strategies aligned with business priorities and management objectives. Prioritise marketing resources and budgets based on commercial opportunity, urgency, expected ROI and business objectives. Own and optimise marketing budgets across channels and business units, continuously reallocating spending towards the highest-performing opportunities. Plan and execute multi-channel campaigns, including ATL and BTL activities, to increase hospital visits, service bookings, grooming demand and e-commerce sales. Lead digital and performance marketing across paid social, Google Ads, SEO/SEM, CRM, email automation and other relevant acquisition channels. Oversee social media and content strategies across platforms such as Instagram, Facebook and emerging local channels to strengthen engagement, trust and conversion. Develop cross-selling and cross-promotional strategies across veterinary services, pet care, grooming and e-commerce to increase customer lifetime value and strengthen the Peticare ecosystem. Establish and monitor marketing KPIs and dashboards, including CAC, ROAS, conversion rate, customer retention, campaign ROI, lead generation and revenue contribution. Monitor market trends, competitor activities and pet-owner behaviour to identify new growth opportunities and potential threats. Maintain a dynamic Group marketing calendar while responding quickly to changing business priorities, underperforming services and emerging market opportunities. Lead and mentor a small, agile marketing team and ensure clear priorities, accountability and delivery standards. Oversee seasonal promotions, educational pet-care workshops, community events and partnership initiatives from concept through execution and ROI evaluation. Partner closely with veterinarians, nursing teams, operations, grooming specialists and e-commerce teams to ensure marketing initiatives are practical, accurate and commercially effective. Manage relationships with external agencies, media partners, influencers and other vendors, ensuring quality, cost-effectiveness and measurable outcomes. Support strategic business initiatives and other growth-related projects as assigned by management. About you Degree or above in Marketing, Digital Marketing, Business Management or a related discipline. 5+ years of marketing or growth experience, with demonstrated success in driving measurable business results through multi-channel marketing. Prior experience managing or leading a marketing team is required. Strong commercial acumen with the ability to connect marketing activities to revenue and overall business performance. Strong analytical and problem-solving skills, with the ability to identify business problems and translate data into actionable marketing decisions. Hands-on experience with digital and performance marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, CRM platforms and marketing automation tools. Strong project-management capability with the ability to manage multiple priorities, campaigns and stakeholders simultaneously. Deep understanding of Hong Kong digital platforms, local consumer trends and multi-channel marketing execution. Excellent command of written and spoken English and Chinese; Cantonese is essential. Experience in the veterinary, healthcare, pet, retail or service industry is highly desirable. A genuine interest in pets and animal care is an advantage. About us Peticare Medical Limited, founded in 2013, is a growing veterinary healthcare group providing a wide range of animal healthcare and pet-related services in Hong Kong. Our businesses span veterinary hospitals, specialist services, pet care, grooming and e-commerce. Benefits 5-day work week Flexible working hours Performance bonus Birthday leave Group medical benefits Staff discounts Industry: Hospital Job Category / Function: Marketing / Public Relations (Brand / Product Management) Fresh Graduate (-) Job Position Level: Senior Employment Term: Full Time Min. Edu. Level Req: - Minimum QF Level attained: - Total Working Exp: - Salary(HKD): - Location: Kwun Tong District / Kwun Tong Benefits: 5-Day Work Birthday Leave Flexible Working Hours Performance Bonus Promotion Staff Discount
Наблюдалась 2026-09-17, впервые 2026-09-15, источник — Indeed.