Group Head- media and markerting

GROUP HEAD – BUSINESS DEVELOPMENT & EVENTS

Designation: DGM / General Manager

Reporting To: Chief Business Officer (CBO)

Team: Executive → Senior Executive → Manager → Senior Manager → AGM

KRA & KPI FRAMEWORK

KRA Weightage Key Responsibilities / KPIs

1. Business Revenue & Target

Achievement 25%

Achieve revenue targets, drive YoY growth, maximize

existing & new business, and monitor team-wise

performance.

1. New Business & Client Acquisition 10% Generate qualified leads, acquire new clients, open new

accounts/markets, and improve conversion.

1. Event Sales & Revenue Generation 30%

Drive sponsorship, exhibition & partnership revenue;

achieve event targets and maximize commercial

returns.

1. Pipeline & Conversion Management 10% Maintain 3× pipeline coverage, track sales funnel,

improve conversion and ensure accurate forecasting.

1. Key Accounts & Retention 5% Strengthen strategic accounts, drive repeat business,

cross-sell/upsell and improve client retention.

1. Team Leadership & Productivity 5% Set targets, review performance, coach the team,

improve productivity and develop future leaders.

1. Event Strategy &

Commercialization 5% Identify opportunities, develop event propositions,

sponsorship strategy, partnerships and revenue plans.

1. Collections & Commercial

Discipline 5% Ensure timely collections, control outstanding

payments and minimize revenue leakage.

1. Market Intelligence & Partnerships 3% Track market trends, competitors and develop strategic

industry partnerships.

1. MIS & Reporting to CBO 2% Provide accurate MIS, forecasts, pipeline, event

updates, team performance and key risks.

TOTAL 100%

GROUP HEAD – PRIMARY ACCOUNTABILITY TO CBO

Revenue: Own overall BD & Events revenue achievement.

Pipeline: Maintain a strong and healthy future-business pipeline.

Events: Own commercial success of sponsorships, exhibitions and partnerships.

Clients: Build, retain and grow strategic accounts.

Team: Drive target achievement and productivity from Executive to AGM.

Forecast: Provide accurate revenue, pipeline and risk forecasts.

Escalation: Bring critical issues to CBO with solutions and recommendations.

WEEKLY CBO DASHBOARD

Target | Achieved | Achievement % | New Business | Pipeline | Conversion % | Event Revenue | Key Accounts |

Collections | Team Productivity

CORE ACCOUNTABILITY

Revenue Growth + New Clients + Event Revenue + Pipeline + Key Accounts + Team Performance + Collections =

GROUP HEAD PERFORMANCE

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person