General Manager & Vice President of Growth

General Manager & Vice President of Growth

We are seeking a dynamic, strategic, and results-oriented General Manager & Vice President of Growth to lead business operations, drive revenue growth, and elevate the performance of a thriving membership association with a significant events and programming portfolio.

Reporting directly to the Chief Operating Officer (COO), this leader will oversee a team of approximately 15 employees and be responsible for translating the company’s strategic priorities into measurable business results. This role combines general management, people leadership, membership growth, event strategy, business development, and financial performance.

The ideal candidate is a leader who understands how to grow a relationship-driven business, build high-performing teams, develop new revenue opportunities, and deliver exceptional experiences for members, sponsors, and strategic partners.

Working closely with the CEO and COO, the General Manager & VP of Growth will lead day-to-day execution, establish clear performance expectations, strengthen operational effectiveness, and position the organization for sustainable growth.

This is an opportunity for a hands-on executive who can balance strategic thinking with disciplined execution, inspire a team, and take ownership of business performance across multiple functions. This position plays a pivotal role in the growth and performance of an established membership organization and will have broad responsibility for leading people, strengthening operations, growing revenue, and delivering exceptional membership and event experiences. This role will own the day-to-day execution and be responsible for team performance.

Key Responsibilities

Business Leadership & General Management

• Lead day-to-day business operations, ensuring the organization operates efficiently, effectively, and in alignment with company strategy.
• Translate strategic objectives established with the COO and CEO into annual operating plans, departmental priorities, and measurable performance goals.
• Oversee the organization’s approximately 15-person team, providing leadership, coaching, accountability, and professional development.
• Establish clear processes, operating rhythms, reporting structures, and performance metrics to improve execution and organizational effectiveness.
• Monitor business performance, identify challenges and opportunities, and proactively recommend solutions.
• Partner with key leadership on budgeting, forecasting, resource allocation, and financial performance.
• Build a culture of collaboration, ownership, accountability, and continuous improvement.

Team Leadership & Development

• Lead, manage, and develop a multidisciplinary team of approximately 15 employees across the organization’s relevant functions.
• Set clear expectations, delegate responsibility, and hold team members accountable for results.
• Develop managers and team leaders who can operate independently and effectively lead their respective functions.
• Foster a positive, high-performance culture that encourages initiative, collaboration, and problem-solving.
• Support hiring, onboarding, performance management, organizational development, and succession planning.
• Ensure staffing, capabilities, and team structure evolve with the needs of the business.

Revenue Growth & Business Development

• Own the execution of the organization’s growth strategy across membership, events, sponsorships, partnerships, and other revenue streams.
• Identify and develop new business opportunities that expand the organization’s reach and financial sustainability.
• Develop compelling sponsorship and partnership opportunities that align business objectives with member value.
• Monitor revenue performance against targets and implement strategies to address gaps and accelerate growth.
• Explore new products, services, programs, and business models that create incremental revenue.

Financial & Operational Performance

• Work closely with key leadership to manage budgets, monitor financial performance, and maintain disciplined resource allocation.
• Establish and monitor key performance indicators across membership, events, revenue, and team performance.
• Evaluate operating costs, business processes, and resource utilization to improve efficiency and profitability.
• Provide regular business performance updates, forecasts, and recommendations to the COO and CEO.
• Ensure operational decisions support the organization’s financial objectives and long-term growth plans.

Membership Growth & Retention

• Develop and execute strategies to increase membership acquisition, retention, engagement, and overall member value.
• Strengthen the association’s value proposition and ensure programs, services, and experiences address evolving member needs.
• Identify new audiences, market segments, and opportunities for membership expansion.
• Establish measurable membership goals and monitor key metrics, including acquisition, renewal rates, participation, and engagement.
• Build strong relationships with members and ensure the organization consistently delivers on its membership promise.

Events, Experiences & Programming

• Lead the strategy and business performance of the association’s events, conferences, networking experiences, educational programming, and signature initiatives.
• Ensure events support membership growth, revenue generation, brand positioning, and member engagement.
• Establish financial and performance targets for events, including revenue, sponsorships, attendance, expenses, and profitability.
• Identify opportunities to expand the event portfolio, improve programming, and develop new experiences that create value for members and partners.
• Oversee event planning and execution through the appropriate team leaders, ensuring quality, consistency, and operational excellence.
• Evaluate event results and implement improvements to maximize financial returns and attendee satisfaction.

Marketing & Market Development

• Oversee marketing priorities in partnership with the appropriate internal resources or external partners.
• Align marketing initiatives with membership acquisition, event attendance, sponsorship sales, and business development goals.
• Strengthen brand awareness, market positioning, and the organization’s reputation within its industry.
• Use market research, customer insights, and performance data to improve marketing effectiveness and conversion.

Qualifications & Experience

• 10+ years leadership experience in general management, business operations, growth, or a comparable senior management role.
• Experience in a membership association, trade or professional organization, events business, media company, or other relationship-driven business preferred.
• Demonstrated success driving revenue growth, membership acquisition and retention, business development, or commercial performance.
• Experience overseeing events, conferences, sponsorships, or other complex programs with financial accountability is a plus.
• Proven experience leading multidisciplinary teams and managing managers or team leads.
• Strong business and financial acumen, including budgeting, forecasting, revenue analysis, and performance management.
• Ability to develop strategy and translate it into practical plans, clear priorities, and measurable results.
• Excellent communication, relationship-building, negotiation, and decision-making skills.
• Strong organizational capabilities and the ability to manage competing priorities in a fast-paced environment.
• A proactive, entrepreneurial mindset with a track record of taking ownership and delivering results.

Leadership Profile

The successful candidate will be:

• A business operator: Able to oversee the day-to-day business, establish priorities, and ensure consistent execution.
• A growth leader: Motivated by increasing revenue, expanding membership, and developing new business opportunities.
• A team builder: Experienced in leading people, developing talent, and creating a culture of accountability.
• A commercially minded strategist: Able to connect membership value, events, partnerships, and financial performance.
• A strong collaborator: Comfortable partnering with the COO and CEO while independently leading execution.
• A hands-on problem solver: Willing to get into the details when needed without losing sight of broader business objectives.

Measures of Success

Performance will be evaluated against agreed-upon business objectives, including:

• Revenue growth and achievement of financial targets.
• Membership acquisition, renewal rates, and engagement.
• Event revenue, profitability, attendance, and satisfaction.
• Sponsorship, attendance, engagement and strategic partnership growth.
• Operational efficiency and execution against business priorities.
• Employee engagement, retention, development, and team performance.
• Successful implementation of strategic initiatives and new growth opportunities.

Position type: Full-time, senior leadership

Compensation: $125,000 plus bonus program, negotiable and commensurate with experience

Work Location: In person, remote is not standard

Pay: From $125,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off
• Retirement plan

Education:

• Bachelor's (Required)

Experience:

• general management, business operations and business growth: 10 years (Required)

Work Location: In person