General Manager (Brand Director) - FMCG/ Retail

Our client is seeking an accomplished General Manager ( Brand Director) to lead the strategic development, commercial growth and overall performance of a well-known FMCG product

This is a high-impact leadership opportunity for a consumer-focused professional who can bring together brand strategy, marketing, product management, and retail operations to drive sustainable business growth

About the General Manager (Brand Director) opportunity:

• Develop and execute the overall brand strategy, positioning and long-term growth roadmap
• Lead integrated marketing campaigns to strengthen brand awareness, consumer engagement and market share
• Identify new market opportunities and translate consumer needs into product propositions.
• Drive operational excellence and consistency across retail and store operations
• Identify opportunities to improve operational efficiency, sales productivity and the overall customer experience
• Strengthen after-sales service standards, customer support processes and service quality
• Develop and execute strategies to grow B2B channels, partnerships and key accounts
• Develop CRM strategies to strengthen customer acquisition, engagement, retention and lifetime value
• Lead the development and growth of e-commerce channels in line with overall business objectives
• Develop and oversee integrated digital marketing strategies across relevant platforms and channels
• Use analytics and performance metrics to optimize campaign effectiveness, customer acquisition and marketing ROI

The successful candidate will be responsible for shaping the brand's long-term vision, strengthening its market position, enhancing the customer experience and maximizing commercial performance

Skills and experience needed:

The ideal candidate will be a strategic and hands-on leader with a strong track record in brand management, marketing and commercial business growth, preferably within FMCG or a related consumer-facing industry

• Significant experience in brand management, marketing or commercial leadership, ideally at a senior management or director level
• Strong understanding of the FMCG landscape, consumer behavior, brand building and go-to-market strategies
• Demonstrated success in developing brands, driving revenue growth and improving commercial performance
• Experience managing multiple functions, including marketing, product management, retail operations and digital channels
• A forward-thinking mindset, with a strong appreciation for digital transformation, e-commerce, CRM and sustainability
• Excellent communication, stakeholder management and strategic planning skills

The successful candidate will have the opportunity to make a tangible impact across the entire brand ecosystem, from product development and retail execution to digital engagement and customer experience

Apply now to learn more!