General Manager

Job Title: General Manager

Company: L’ETO

Location: Berkeley Square, Mayfair, London

Job Type: Full-Time

L’ETO Bistro | Berkeley Square, Mayfair, London

Salary: up to £50,000–£55,000 per annum

Hours: 48 hours per week

The Opportunity

L’ETO is preparing to open an exciting new bistro in the heart of Mayfair, bringing together contemporary all-day dining, exceptional hospitality and a vibrant atmosphere in one of London’s most prestigious locations.

We are looking for an experienced, commercially driven and passionate General Manager to lead this new opening and establish it as a standout destination in London’s competitive dining scene.

This is an opportunity for an ambitious hospitality professional to take ownership of a new restaurant from the very beginning, shape its culture, build a high-performing team and deliver an exceptional guest experience.

Key Responsibilities

As General Manager, you will have responsibility for the restaurant’s day-to-day operations, service standards, guest experience and team development. Working closely with the ownership team, you will play a key role in the pre-opening preparations, successful launch and ongoing development of the bistro.

Your key responsibilities will include:

• Pre-opening & Launch: Lead operational preparations, recruitment, training, systems implementation and the successful opening of the restaurant.
• Restaurant Operations: Oversee restaurant operations, ensuring consistently exceptional service, efficiency and attention to detail.
• Food & Beverage Collaboration: Work closely with the Head Chef to maintain food quality, align service and kitchen teams, and develop an appealing food and beverage experience.
• Team Leadership: Recruit, inspire and develop a strong management and service team, establishing a positive, accountable and performance-driven culture.
• Guest Experience: Create a warm, memorable and personalised hospitality experience, building a loyal customer base and maintaining outstanding service standards.
• Stock & Systems Management: Ensure effective use of EPOS, reservations, inventory and reporting systems, maintaining strong stock controls and minimising operational losses.
• Sales & Revenue Growth: Identify opportunities to increase covers, average spend, repeat visits and overall revenue through proactive commercial initiatives.
• Standards & Compliance: Maintain the highest standards of food safety, health and safety, licensing and operational compliance.
• Performance Management: Establish and monitor clear KPIs across service standards, team development, operational efficiency and guest satisfaction.

About Candidate

We are looking for a confident, hands-on leader with a genuine passion for hospitality, a strong presence on the restaurant floor and the ability to create an atmosphere guests want to return to.

The ideal candidate will have:

• Proven experience as a General Manager in a premium casual dining restaurant, contemporary bistro or high-volume, quality-led hospitality environment.
• A proven track record of leading smooth restaurant operations, delivering exceptional service and maintaining consistently high standards.
• Strong knowledge of restaurant operations, stock management, EPOS and reservation systems.
• Experience recruiting, developing and retaining high-performing teams.
• Excellent understanding of food, wine, service standards and current London dining trends.
• A visible, approachable leadership style, with the personality and energy to inspire the team and build lasting guest relationships.
• A proactive, entrepreneurial mindset with the ability to make decisions, solve problems and drive results.
• Exceptional communication skills and a natural ability to build relationships with guests and colleagues.
• Experience opening a new restaurant would be a significant advantage.

What We Offer

• Competitive salary of £50,000–£55,000 per annum.
• Performance-based bonus linked to agreed KPIs.
• Company discounts and benefits.
• The opportunity to lead a brand-new bistro in the heart of Mayfair.
• Genuine ownership of the restaurant’s day-to-day operations and guest experience.
• Direct involvement in shaping the restaurant’s culture, team and guest experience.
• A dynamic working environment with the opportunity to make a meaningful impact from day one.
• Long-term professional development opportunities.

Join Us

We are not simply looking for someone to manage a restaurant. We are looking for a hospitality leader who takes pride in every detail, understands the commercial side of the business and has the personality, ambition and drive to make L’ETO Bistro Berkeley Square a destination guests want to return to.

If you are ready to take ownership of an exciting new opening in Mayfair, we would love to hear from you.

INDMANAGE