Franchise Head
# Franchise Head **Wilshire Resorts, Inc.** · Quezon City · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role The Head of Franchising Division is responsible for leading the growth, development, and operational excellence of the franchising portfolio of all hotel brands (Sogo, Eurotel, Dreamworld, Astrotel, Vibrant, Apo View, etc.). The role oversees the full franchise life cycle—from franchise acquisition & sales, franchisee onboarding, brand standards compliance, marketing strategy, channel optimization, and franchisee relationship management. The division head ensures that all franchised units operate profitably, uphold brand standards, and contribute significantly to group-wide revenue targets. KEY RESPONSIBILITIES A. Strategic Leadership · Develop the Franchising 5-year strategy , growth roadmap, and annual franchise expansion plan. · Identify target markets, territories, and franchising opportunities (local and strategic international expansion). · Lead feasibility validation for franchising projects in collaboration with BIG, BDD, Real Property, and Hospitality Divisions. · Ensure alignment with the group’s strategic goals and direction. B. Franchise Acquisition & Development · Lead the Franchise Sales & Channel Management team to secure qualified franchise partners. · Create/Refine franchise packages, pricing models, and investment options. · Oversee franchise lead pipeline management, sales conversion, and franchisee qualification process. · Build strong franchise relations and ensure compliance with franchise agreements. · Create/Refine hotel management service packages and pricing models. C. Franchise Operations Management · Oversee the Franchise Operations Department in monitoring franchise compliance with brand standards. · Implement franchise audit programs and operational scorecards. · Ensure high guest satisfaction, consistent service levels, and operational efficiency across franchisees. · Establish franchise policies, SOPs, manuals, and governance protocols. D. Marketing Strategy & Brand Uplift · Lead the Marketing Department in developing marketing calendars, advertising campaigns, and brand-strengthening programs. · Ensure each brand has a strong, differentiated market positioning. · Oversee digital marketing, brand identity, PR, communications, and crisis management. · Support franchisees with integrated marketing programs to boost revenues. E. Sales & Channel Management · Lead the team to increase revenue through OTAs, corporate partnerships, GDS, digital channels, and B2B distribution. · Develop and manage pricing strategies, revenue optimization tools, and channel mix improvement. · Ensure sales targets are met (room nights, revenues, new contracts). F. Cross-Divisional Collaboration · Work closely with Hospitality Operations, QA audits, and performance improvement plans. · Coordinate with Real Property Division for site evaluation, recommendations, and approvals. · Collaborate with CSO and Finance FP&A for planning, budgeting & business reviews. · Partner with Legal for contracts, compliance, and franchise agreements. G. People Leadership · Build, mentor, and develop high-performing teams in Franchising Ops, Marketing, and Sales. · Ensure succession planning, training, and competency development. · Create a collaborative culture aligned with the group’s values and operational excellence. Pay: Php60,000.00 - Php80,000.00 per month Work Location: In person
Наблюдалась 2026-10-20, впервые 2026-10-19, источник — Indeed.