Franchise Director

Franchise Director

Business: Roosters Piri Piri Job Title: Franchise Director Salary: £65,000 – £70,000 per annum Job Type: Full-time

About the Role

Roosters Piri Piri is seeking an experienced and commercially driven Franchise Director to take overall responsibility for the commercial performance, operational management, strategic development and growth of its UK franchise network, currently comprising approximately 45 sites.

Reporting to the Managing Director / Board of Directors, the successful candidate will lead relationships with franchisees, ensuring that all restaurants operate in accordance with the company's brand standards, operational procedures and financial expectations.

The role will focus on maximising profitability across the franchise network, improving operational efficiency, driving like-for-like sales growth, developing existing franchisees and identifying opportunities for further expansion.

The Franchise Director will act as the principal link between the company's senior management team and its franchise network, ensuring that the interests of the brand and its franchisees are aligned.

Key Responsibilities1. Franchise Network Management

• Take overall responsibility for the management and performance of the 45-site franchise network.
• Develop strong working relationships with all franchisees and act as their primary senior point of contact.
• Conduct regular franchisee meetings and business performance reviews.
• Ensure franchisees comply with their franchise agreements, operating procedures and brand standards.
• Identify underperforming franchisees and implement corrective action plans.
• Support franchisees in improving restaurant profitability, operational efficiency and customer satisfaction.
• Establish consistent communication channels between head office and franchisees.

1. Financial and Commercial Performance

• Take responsibility for driving revenue and profitability across the franchise network.
• Monitor individual restaurant performance, including sales, gross margins, labour costs, food costs and operating profitability.
• Review monthly management accounts and identify opportunities to improve financial performance.
• Establish budgets, sales targets and financial KPIs for individual franchise locations.
• Work with franchisees to control food waste, labour expenditure, purchasing costs and other operating expenses.
• Monitor average transaction values, customer volumes, delivery sales and sales channel performance.
• Identify opportunities to increase sales through promotions, menu development, pricing strategies and local marketing.
• Produce regular financial and performance reports for the Board.

1. Operational Standards and Compliance

• Ensure all restaurants consistently meet Roosters Piri Piri's operational and brand standards.
• Implement a structured programme of restaurant inspections and operational audits.
• Monitor food quality, consistency, portion control, presentation and customer service.
• Ensure compliance with food safety legislation, Environmental Health requirements, allergen procedures, health and safety regulations and employment legislation.
• Develop and maintain standard operating procedures across the franchise network.
• Ensure that restaurant managers and franchisees receive appropriate operational training.
• Address operational failures and ensure that corrective measures are implemented within agreed timescales.

1. Franchisee Development and Support

• Provide commercial and operational guidance to franchisees.
• Help franchisees develop their businesses and improve financial returns.
• Identify training requirements and organise appropriate development programmes.
• Support franchisees with recruitment, staff retention and management development.
• Assist franchisees experiencing financial or operational difficulties.
• Encourage the sharing of best practices between franchisees.
• Develop a culture of accountability, professionalism and continuous improvement throughout the network.

1. Sales, Marketing and Brand Development

• Work alongside the marketing team to develop national and local marketing strategies.
• Oversee promotional campaigns, seasonal offers and new product launches.
• Ensure consistency in branding, restaurant presentation, menus and customer experience.
• Monitor customer feedback, online reviews and complaints.
• Develop initiatives to increase customer retention and repeat purchasing.
• Identify opportunities to improve delivery platform performance and direct online ordering.
• Protect and strengthen the reputation and positioning of the Roosters Piri Piri brand.

1. Purchasing and Supply Chain

• Work closely with the purchasing and supply chain teams to ensure competitive procurement across the franchise network.
• Monitor product quality, availability and consistency across all restaurants.
• Identify opportunities to reduce food costs through improved purchasing arrangements and supplier negotiations.
• Ensure franchisees comply with approved supplier arrangements and product specifications.
• Work to improve stock management, ordering procedures and food waste reduction.
• Identify opportunities for menu rationalisation and improved gross margins.

1. Business Expansion and New Franchise Development

• Develop and implement a strategy to expand the Roosters Piri Piri franchise network.
• Identify suitable locations and territories for new restaurants.
• Evaluate prospective franchisees and assess their financial and operational suitability.
• Oversee the commercial and operational aspects of new franchise openings.
• Ensure new franchisees receive comprehensive training and onboarding.
• Work with the property and development teams on site selection, lease negotiations and restaurant fit-outs.
• Identify opportunities to convert existing independent operators into Roosters Piri Piri franchisees.

1. Head Office Management and Reporting

• Work closely with finance, marketing, purchasing, operations and senior management.
• Prepare monthly franchise performance reports for the Board.
• Establish clear accountability and reporting structures across the franchise network.
• Develop systems to monitor restaurant performance and franchisee compliance.
• Lead regular franchise network meetings and management reviews.
• Recommend strategic improvements to the company's franchise model.

Personal Attributes

• Commercially driven with a strong focus on profitability and growth.
• Excellent leadership and people management skills.
• Confident in managing challenging franchisee relationships.
• Highly organised with strong analytical and problem-solving abilities.
• Decisive and capable of making commercially sound decisions.
• Proactive in identifying opportunities and resolving problems.
• Able to balance the needs of individual franchisees with the wider interests of the brand.
• High standards of personal accountability and professionalism.

Overall Objectives

The Franchise Director's primary objective is to build a consistently profitable, well-managed and commercially successful franchise network.

They will be expected to:

• Improve the financial performance of all 45 existing franchise locations.
• Establish consistent operational and customer service standards across the network.
• Build strong and productive relationships with franchisees.
• Improve purchasing efficiency and control operating costs.
• Develop a clear strategy for continued franchise expansion.
• Protect and enhance the Roosters Piri Piri brand.
• Establish a robust performance management structure, ensuring every franchise location is accountable for its results.

The ultimate measure of success will be the ability to increase the overall profitability and value of the Roosters Piri Piri franchise network while building a scalable platform for further UK expansion.

Pay: £65,000.00-£70,000.00 per year

Work Location: In person