Founding Head of Viral Growth & Creator Strategy
# Founding Head of Viral Growth & Creator Strategy **Engage60** · Remote · `Remote` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### About the Role Founding Head of Viral Growth & Creator Strategy Engage Media Inc. d/b/a Engage60 — Founding Leadership Position · Full-Time or Part-Time Compensation: Meaningful Equity + Defined Deferred Salary Why This Role Exists Engage60 is building the growth engine for a national launch in the next 60 days. We have a finished product and no one who can make people care about it. We are hiring the person who builds both. This is a founding leadership seat, not a social-media execution role. You will own the viral strategy, own the creator network, and own the growth system that carries Engage60 from launch to national scale. If we become a brand people can't ignore, you will have been the reason. About Engage60 Engage60 is building the first short-form civic news app — a mobile-first product that helps people discover, understand, and engage with what is actually happening in American news and politics. Think of the format you already use every day, applied to the subject that shapes everything else. Where we are today: - Fully built and shipping product — not a deck, not a prototype - Thirteen months from idea to finished app - National launch scheduled within 60 days - Founding team in place, with product development accelerating - Creator-led growth engine in early build — this is the hire that builds it Where we're going: Short-form civic news → national consumer audience → civic engagement platform → civic intelligence platform → B2B media and political intelligence. That sequence is the reason this role exists now. The person who builds our first growth engine is the person best positioned to lead every audience after it. The Opportunity We're looking for a Founding Head of Viral Growth & Creator Strategy to build and own Engage60's entire viral growth engine. This is not a traditional social-media job. We're looking for someone who understands: - Why does one video get 500 views while another gets 5 million? - Someone who knows creators — and how to get them to care - Someone who understands Gen Z natively, not from a trend report - Someone who sees formats before everyone else - Someone who can turn an idea into content people can't stop sharing Your primary mission: Make Engage60 one of the most talked-about new consumer apps in America. You will have significant autonomy over strategy, content, creator recruitment, campaigns, and the growth playbook itself. What You'll Own Viral Content & Channel Strategy - Own Engage60's short-form presence across TikTok, Instagram Reels, YouTube Shorts, and X - Establish content pillars, hooks, and repeatable viral formats - Build the systems that turn one great idea into hundreds of pieces of content - Identify trends early and move before they peak - Read analytics and feed performance back into the format Creator Engine - Build Engage60's creator network from scratch — recruitment, partnerships, deals - Run influencer campaigns and UGC programs end to end - Launch our ambassador and referral programs - Develop strategic partnerships that put Engage60 in front of new audiences Growth & Launch - Own launch campaigns and earned media - Run rapid growth experiments with clear readouts - Convert winning experiments into a repeatable user-acquisition system - Set and hit measurable growth targets - Build the long-term viral strategy beyond launch Compensation We've designed this to align incentives honestly and to pay you for the work you actually do. No vague promises. Equity A meaningful equity grant in Engage60, recognizing that you join at the founding stage and build the company's growth engine. Documented by formal equity agreement, subject to Company approvals and standard vesting terms. Deferred Salary An agreed monthly amount, accruing from your start date, documented in writing before you begin. Cash on First Close The first $250,000 closed into the Pre-Seed Round triggers immediate payment of accrued deferred salary to date. Additional closes accelerate the remainder. Full-Time Salary On completion of the $1M Pre- Seed Round, this position converts to a fully compensated, full-time leadership role with full-time salary, equity, and founding-team status. The milestone, defined: " Pre-Seed Round successfully raised" means $1,00,000 in aggregate closed subscription proceeds into the round. Partial acceleration at $250K. Full-time conversion at $1,000,000 closed. No ambiguity, no renegotiation. Why This Role Is Different You're not inheriting a function. You're building it. You will work directly with the Founder & CEO, hold real ownership over the outcome, and have a clear path to becoming one of Engage60's core leaders — with the opportunity to stay deeply involved as the company moves through each stage of the ladder above. The person who builds this engine doesn't hand off the audience. They own it into the next stage. First 90 Days Days 1–30 — Build the Strategy - Content pillars established - Strongest hooks identified - Repeatable viral formats developed - Creator target list built - Content calendar live - Aggressive content testing underway - Initial growth playbook drafted Days 31–60 — Build the Creator Engine - Creators recruited - UGC campaigns launched - Creator partnerships established - Winning content scaled - Ambassador program live - Larger influencer campaigns underway - Strategic media partnerships opened Days 61–90 — Build the Machine - Winning formats doubled down - Creator partnerships scaled - Major launch campaigns developed - Measurable growth targets set - Repeatable user-acquisition system in place - Long-term viral strategy defined What Success Looks Like - Millions of organic views - Thousands of people talking about Engage60 - Creators actively using and promoting the platform - Rapidly growing social audiences - People sharing Engage60 without being asked - A recognizable consumer brand And most importantly: millions of people discovering, downloading, and using Engage60. Who We're Looking For A builder, not a social-media coordinator. What matters most: - Demonstrated ability to create content that gets shared - A history of building or growing social audiences - Working command of short-form storytelling and viral formats - An eye for trends before they peak - Real relationships with creators and influencers - Native fluency in Gen Z behavior - Fast experimentation with clear analytics discipline - The ability to turn one win into a repeatable system - An operator's mindset — independent, fast, low-ego Bonus points if you've: - Grown an account to 100K+ or 1M+ followers - Generated millions of organic views - Helped launch a consumer app - Worked with major creators - Worked in news, politics, media, entertainment, or consumer technology - Built a creator network from scratch - Helped a startup achieve rapid organic growth We're much more interested in what you've actually built than where you went to school. A creator network and a track record of organic growth are strongly preferred. If you have them, we should talk this week. This Role Is For You If… You read: Finished product + national launch in 60 days + an empty account …and immediately start thinking about the first three posts. Don't apply because you're good at Instagram. Apply if you've ever looked at a piece of content and immediately thought: "I know exactly why this is going to blow up." We're looking for someone obsessed with attention, culture, creators, storytelling, and growth. Someone who doesn't wait for permission. Someone who sees an empty account and thinks: "Give me 90 days." Someone who wants to look back years from now and say: "I helped build that." If that's you, we want to hear from you. How to Apply Submit: - Resume or LinkedIn profile - Brief overview of your growth experience - Examples of content, accounts, or campaigns you personally built or grew — with numbers - Types of creators and partners in your existing network - Typical audience sizes or campaign reach you've worked with - Brief explanation of why you're a strong fit for Engage60 Candidates with a demonstrated track record of building organic audience growth are strongly encouraged to apply. Engage Media Inc. d/b/a Engage60 is an equal opportunity company. Benefits: - Flexible schedule Work Location: Remote
Наблюдалась 2026-10-20, впервые 2026-10-13, источник — Indeed.