External Communication Specialist

External Communications Specialist - Utrecht

Shape the Future of Healthcare with Medline

As Medline continues to grow across EMEA, we are looking for an External Communications Specialist.

We are seeking a communication professional to lead and execute our external communications strategy across social media channels and customer communications.

The ideal candidate combines strong communications expertise with digital marketing capabilities and a deep understanding of B2B engagement. They will manage both organic and paid social media programs, develop customer-focused communications, and help strengthen our market presence within the healthcare sector.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute external social media strategies aligned with business objectives.
• Manage day-to-day social media activities across relevant platforms, including LinkedIn and Facebook.
• Create, edit, and publish compelling content that supports brand awareness, thought leadership, campaign initiatives, and customer engagement.
• Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting.
• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.
• Measure and report on campaign effectiveness and provide recommendations for continuous improvement.

Customer & Healthcare Communications

• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).
• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.
• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.
• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.

Content Development & Stakeholder Collaboration

• Create high-quality written content tailored to various external audiences.
• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.
• Maintain message consistency across all external communication channels.
• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.

Analytics & Performance Measurement

• Track and analyse social media and customer communication metrics.
• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.
• Use insights and data to optimise future communications and marketing programs.

Qualifications required

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 3-7 years of experience in external communications, corporate communications, digital marketing, or social media marketing.
• Experience managing both organic and paid social media campaigns.
• Experience supporting customer communications in a B2B environment.
• Strong project management and stakeholder management skills.
• Ability to translate complex information into engaging and customer-friendly communications.
• Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements.
• Native level English speaker, with exceptional written English, editing and proofreading skills.

Why Join Medline? This is an opportunity to make a direct impact on a fast-growing international organization. You'll work closely with senior leaders, influence strategic decisions, and help build the people capabilities that will support the future success of our EMEA Sales & Marketing business. Join Medline and help shape the future of healthcare through people, leadership, and organizational excellence.

For more information please contact Robin Overweel via +31-6-24924252 or robin.overweel@medline.com

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