Event Sales Manager (Liveries)

Event Sales Manager – (Liveries)

Haberdashers’ Hall 18 W Smithfield, London EC1A 9HX

£38,000 - £42,000 per annum (DOE)

Monday – Friday

8:30 am – 5:30 pm

33 days holiday per annum including bank holidays

Are you a motivated sales professional looking to take the next step in your hospitality and events career? Then Seasoned, the award - winning caterer with over 30 years' experience in the industry has the role for you.

Do you have Livery experience?

We’re Seasoned – an amazingly dynamic team of highly motivated, bright, talented people whose sole focus is on creating extraordinary smile-inducing food and drink experiences. We are café, hospitality, event management, and fine dining experts providing the freshest, seasonal, sustainable, ethical, and local ingredients.

We're looking for an experienced, commercially driven Sales Manager to grow event sales across our prestigious portfolio of Livery Halls. This role combines the management and conversion of incoming enquiries with a significant focus on proactively generating new business, developing agent and corporate relationships, and identifying opportunities to increase revenue across London's historic event spaces.

Working closely with the Head of Sales and wider team, you'll take ownership of your sales pipeline and individual targets, develop proactive sales plans and manage enquiries confidently from initial contact to confirmation. Ability to work independently, with initiative and strong commercial judgement is a must.

Key Responsibilities

• Take ownership of delivering the sales plan across the Seasoned Events portfolio of Livery Halls, working closely with the Head of Sales.
• Effectively communicate with Key Clients via telephone, face to face and written communication to identify full potential for, and to gain maximum commitment to purchase Seasoned Events / Crown Partnership Products.
• Develop and maintain a database of bookers and regularly communicate about the venue, offers and any other relevant news to generate new business.
• Maintain regular contact with past clients and enquiries employing sales skills to gain more enquiries and confirmations from these clients.
• Lead a structured programme of proactive sales activity, independently identifying and approaching new corporate clients, agencies and event bookers to generate qualified enquiries and confirmed business.
• Build and maintain a targeted prospect list, with regular outreach, agency appointments, site visits and reactivation of lapsed clients to create a sustainable pipeline of new business.
• Identify quieter dates, underperforming event segments and new market opportunities, proposing and implementing commercially focused activity to improve revenue and venue utilisation.
• Manage referrals for unavailable venues, proactively identifying suitable alternatives across the Seasoned portfolio and maximising conversion opportunities.
• Prepare compelling, commercially competitive proposals for incoming enquiries, responding promptly and tailoring each proposal to the client brief.
• Own and consistently progress the sales pipeline through timely, purposeful follow-up, confident negotiation and effective closing techniques.
• Represent the livery halls at key commercial events, networking opportunities, client meetings and venue showcases, including occasional evening events.
• Generate and convert enquiries to achieve individual annual revenue targets, monitoring pipeline value, conversion performance and forecasted revenue.
• Maintain accurate CRM records, activity reporting and sales forecasts, using pipeline data to identify risks and opportunities.
• Work collaboratively with the wider Sales and Marketing Teams to develop targeted campaigns, sales initiatives and strong relationships with venue stakeholders.

Product Knowledge

• Maintain a current and accurate knowledge of all Seasoned Events Venues / Crown Partnership products.
• Demonstrate a strong understanding of internal Livery Events and the wider Livery landscape, identifying opportunities to reach new bookers and build relevant networks.
• Maintain detailed knowledge of Haberdashers’ Hall, Salters’ Hall and Painters’ Hall, confidently selling the full Livery portfolio rather than focusing solely on the base venue.
• Be able to match appropriate products to clients' requirements.
• Be able to demonstrate a full knowledge of all Seasoned Events / Crown Partnership products and effectively communicate the benefits of using these products to clients.
• Maintain a current and accurate knowledge of competitor products.

Administration

• Prioritise diary and workload effectively, balancing proactive prospecting, client meetings, incoming enquiries and timely follow-up.
• Maintain accurate records of all client contacts, sales activity, pipeline updates and performance reporting.
• Manage all correspondence relating to sales activity, including quotations, proposals, negotiations and booking confirmations.

General

• Maintain high standard of personal presentation.
• Represent Seasoned Events and Crown Partnership in a professional manner at all times.
• Undertake all responsibilities with reference to Crown Partnership procedures.
• Ensure safe working area and work procedures in line with Company Policy.
• Obtain necessary authority for expenses and record in line with Company Policy.
• Undertake any reasonable duties as specified by the Head of Sales.

Sustainability Commitments

As a Sales Manager, you will be expected to take part in advancing our mission to spread social goodness and deliver extraordinary, smile-inducing food and drink experiences, while supporting efforts to minimize our environmental impact and deliver our sustainability strategy.

This includes:

Local and ethical sourcing:

• Support our commitment to local, sustainable and ethical purchasing (choosing suppliers within 50 miles of venues, choosing certified sustainable ingredients/resources, choosing social enterprise/B Corp suppliers).

Nourishing our communities:

• Managing local charity partnerships and volunteering efforts
• Supporting our efforts to create jobs & support vulnerable people and those facing employment barriers into work (e.g. working with homeless charities etc).

Cutting our climate impact:

• Supporting venue managers to reduce Seasoned’s environmental impact (reducing food waste, utilities efficient)
• Support Seasoned executive team and compliance manager with maintaining ISO14001

What We Offer

• Opportunity to work within one of London’s most established event venues
• Dynamic and collaborative team environment
• Career development and progression opportunities
• Exposure to high-profile events and prestigious clients
• Competitive salary, commission structure, and benefits package

Seasoned Venues are equal opportunities employers; we value diversity and are committed to providing equal employment opportunities. We believe that the more inclusive our environments are, the better our work will be.

So, if you’re looking to progress your career as our Event Sales Manager, please apply via the button shown.

Pay: £38,000.00-£42,000.00 per year

Experience:

• Livery: 1 year (required)
• venue sales : 1 year (required)

Work Location: In person