Energy Sales Director – DACH (Germany, Austria & Switzerland)

Energy Sales Director – DACH (Germany, Austria & Switzerland)

Business Focus: Battery Energy Storage Systems (BESS) | Renewable Energy | Integrated Energy Solutions

1. About RAEDIAN

RAEDIAN is a fast-growing international energy technology company specializing in electric vehicle charging infrastructure, battery energy storage systems (BESS), photovoltaic solutions, and integrated energy management solutions.

With operations in China and France, RAEDIAN is actively expanding its presence across Europe, with a strategic focus on developing its energy storage business.

To support our growth in the DACH region, we are looking for an experienced and results-driven Energy Sales Director – DACH to lead our energy sales activities across Germany, Austria, and Switzerland, with a primary focus on BESS solutions, new customer acquisition, and strategic account development.

1. Job Description

As the Energy Sales Director – DACH, you will be responsible for driving RAEDIAN's energy storage business development and sales growth across Germany, Austria, and Switzerland, reporting directly to the EU Managing Director.

This is a hands-on, sales-driven position requiring a proactive professional who can independently identify business opportunities, acquire new customers, develop strategic accounts, participate in competitive tenders, and successfully negotiate and close deals.

We are looking for an experienced energy industry sales leader with a strong professional network, proven business development capabilities, and a successful track record of securing projects and generating revenue.

The successful candidate will play a key role in expanding RAEDIAN's presence in the DACH energy market and delivering measurable commercial results.

1. Key Responsibilities3.1 Sales Development & Business Growth

• Take full responsibility for the sales and business development of RAEDIAN's BESS and integrated energy solutions across Germany, Austria, and Switzerland.
• Proactively identify potential customers and project opportunities, independently develop new accounts, and drive business expansion.
• Develop opportunities in commercial and industrial (C&I) energy storage, utility-scale BESS, and renewable energy storage applications.
• Build and maintain a strong sales pipeline, managing opportunities from initial prospecting through to contract signing.
• Develop and execute regional sales plans to achieve agreed revenue targets and business objectives.
• Leverage existing industry relationships and professional networks to accelerate customer acquisition and secure new orders.

3.2 Tendering, Bidding & Commercial Negotiations

• Actively identify and participate in tenders, bidding processes, and competitive proposals for energy and energy storage projects.
• Manage commercial tendering activities, including opportunity assessment, bidding strategies, pricing proposals, and commercial documentation.
• Collaborate with technical, product, and project teams to prepare competitive solutions and proposals that meet customer requirements.
• Lead commercial negotiations covering pricing, contract terms, payment conditions, and partnership agreements.
• Follow up on tender opportunities, drive successful bid outcomes, and secure contracts and purchase orders.
• Take ownership of project conversion rates, contract values, and overall sales results.

3.3 Strategic Accounts & Key Account Development

• Proactively acquire strategic customers and key accounts, building strong, stable, and long-term business relationships.
• Develop relationships with energy developers, EPC contractors, utilities, independent power producers (IPPs), system integrators, and major commercial and industrial customers.
• Establish direct relationships with key decision-makers, understand customer needs, and identify upcoming projects.
• Build long-term partnerships to generate recurring business opportunities and repeat orders.
• Lead key account negotiations, strategic partnership agreements, and major project discussions.
• Strengthen customer relationships to increase account penetration, customer retention, and long-term business value.

3.4 Regional Sales Management & Market Development

• Manage regional sales targets, project pipelines, and revenue forecasts, providing regular business updates to the EU Managing Director.
• Monitor local energy storage market developments, competitor activities, and major project opportunities to identify new business potential.
• Represent RAEDIAN at customer meetings, energy exhibitions, industry conferences, and relevant business events.
• Work closely with European sales, product, technical, and project teams to support successful project execution and customer satisfaction.

1. Candidate ProfileEducation & Professional Experience

• Bachelor's or Master's degree in Electrical Engineering, Energy Engineering, Renewable Energy, Business Administration, or a related field.
• Minimum 10 years of professional sales or business development experience within the energy industry is mandatory.
• Proven hands-on experience in tendering and bidding for energy, energy storage, renewable energy, or electrical infrastructure projects is mandatory.
• Extensive experience in B2B project sales, new customer acquisition, commercial negotiations, and contract closing.
• Demonstrated track record of independently developing new customers, securing major projects, and successfully closing sales.
• Strong knowledge of battery energy storage systems (BESS), renewable energy, power infrastructure, or related energy solutions.
• Direct experience in BESS sales and energy storage project development is strongly preferred.
• In-depth understanding of the German energy market; experience in Austria and Switzerland is an advantage.
• An established network of contacts among EPC contractors, energy developers, utilities, IPPs, or major industrial customers is highly desirable.

Required Skills & Competencies

• Excellent proactive business development and customer acquisition skills, with the ability to independently identify opportunities and close deals.
• Proven ability to participate in and manage energy project tenders, competitive bidding processes, and complex commercial negotiations.
• Strong strategic account and key account development capabilities, with a focus on building lasting customer relationships.
• Ability to independently manage the full sales cycle, from prospecting and proposal development to tendering, negotiation, and contract signing.
• Strong commercial judgment, negotiation skills, and a results-oriented mindset.
• Self-motivated, proactive, and highly accountable, with the ability to work independently and deliver against sales targets.
• Ability to collaborate effectively with international technical, product, and management teams.

Language Requirements

• Fluent German and professional proficiency in English are required.
• Additional European languages are considered an advantage.

1. Employment Conditions

• Position: Energy Sales Director – DACH
• Location: Berlin, Germany
• Workplace Type: On-site (Berlin office)
• Sales Territory: Germany, Austria, and Switzerland (DACH)
• Reporting to: EU Managing Director
• Employment Type: Full-time
• Compensation: Negotiable, with performance-based bonus
• Start Date: To be agreed
• Business Travel: Regular travel across the DACH region for customer visits, project discussions, tendering activities, and business events.

1. Why Join RAEDIAN?

Joining RAEDIAN means becoming part of a fast-growing international energy technology company and playing an important role in the development of the European energy storage market.

As Energy Sales Director – DACH, you will have the opportunity to directly drive RAEDIAN's business growth across Germany, Austria, and Switzerland by acquiring strategic customers, securing major energy storage projects, and developing long-term commercial partnerships.

You will have a high level of commercial autonomy and work closely with international product, technical, and management teams to turn business opportunities into successful projects.

RAEDIAN values initiative, industry expertise, and measurable sales achievements, offering an entrepreneurial and dynamic environment with significant opportunities for professional growth.

Job Type: Full-time Work Location: On-site, Berlin, Germany

Job Type: Full-time

Pay: From 5.000,00€ per month

Work Location: In person