Ecommerce & Marketing Manager
# Ecommerce & Marketing Manager **Next Projection / ProjectorScreen.com** · Riverdale, NJ 07457 · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role About ProjectorScreen.com ProjectorScreen.com is a specialty ecommerce retailer of projectors, projection screens, and home theater products. Customers come to us for expert product guidance, a strong selection, and service that helps them choose the right equipment. The opportunity We're looking for an Ecommerce & Marketing Manager to run our Shopify storefront and lead marketing across our website and marketplaces. You'll report directly to the owner and work with sales, operations, content contributors, and outside agencies to turn plans into campaigns that drive sales. This is a hands-on role with broad ownership. You should be comfortable adjusting onsite merchandising, building an email flow, optimizing an ad account, and keeping a product launch on schedule. You'll also manage the content production calendar and coordinate the people creating our content; personally writing articles or producing every creative asset is not a core requirement. Practical AI skills are a key hiring priority. We want someone who has built useful, repeatable workflows, uses them regularly, and knows how to check their output. What you'll own - Shopify store management: Manage products, collections, bundles, pricing, promotions, navigation, and landing pages. Keep the shopping experience accurate and easy to use, test changes, and coordinate technical improvements with our developers. - Merchandising and product discovery: Manage Searchspring and other merchandising tools, including onsite search, filtering, product ranking, collection sorting, recommendations, and promotional placement. Use customer behavior, inventory availability, and sales performance to guide what shoppers see and improve conversion. - Paid advertising and marketplaces: Personally manage and optimize Google Ads and Amazon Ads, with Microsoft, YouTube, and paid social also in scope. Review search terms, bids, budgets, tracking, and profitability. Coordinate Amazon listings, A+ content, deals, and coupons. - Email and HubSpot: Own the campaign calendar, audience segments, contact-list quality, and automated customer journeys. Build and improve welcome, abandoned-cart, post-purchase, and reactivation flows, and report on the revenue they generate. - Marketing and promotion planning: Maintain a coordinated calendar for product launches and major shopping events, including Prime Day and Black Friday/Cyber Monday. Align offers, merchandising, advertising, email, inventory, and creative so campaigns launch on time. - Content production management: Own the production calendar for product content, buying guides, blog posts, video, email, and social assets. Set priorities, develop briefs, assign work, manage deadlines and approvals, and coordinate writers, designers, creators, and product experts. Review deliverables for accuracy, brand consistency, and campaign needs. - SEO and AI search visibility: Lead keyword and content planning, identify technical SEO priorities, and coordinate improvements to product and category pages, buying guides, internal links, and structured data. Test and measure ways to improve our visibility in AI answers from tools such as ChatGPT, Google AI Overviews, and Perplexity. - Social, creators, and partnerships: Manage our social publishing calendar, community engagement, creator and affiliate relationships, and marketing programs with brand partners. Track which activities drive useful traffic and sales. - Events and customer reviews: Coordinate promotion and follow-up for trade shows, product launches, and other events. Maintain a consistent review-collection and response program. - Reporting and follow-through: Check conversion tracking, GA4 reporting, and product feeds. Monitor competitor pricing and promotions, keep offers consistent across channels, communicate priorities and results, and document the processes you run. How we expect you to use AI Use Claude, ChatGPT, or comparable tools to improve real ecommerce and marketing work—for example, analyzing campaign reports, checking product data, researching competitors, preparing content briefs, or identifying site and feed issues. You should be able to walk us through a workflow you built: its inputs, the steps involved, where human review happens, and the time saved or results improved. You remain responsible for the accuracy of the output and the decisions made from it. What you bring - At least 4 years of hands-on ecommerce marketing experience, with measurable results. - Strong Shopify experience: you can manage collections and promotions, update a landing page, and test the customer experience yourself. - Experience with onsite search, filtering, recommendations, and merchandising controls. Searchspring experience is a strong plus; experience with comparable tools is relevant. - Hands-on HubSpot or comparable CRM/email-platform experience, including campaigns, segmentation, and automated flows. - Experience personally managing Google Ads and Amazon Ads, including budget pacing, optimization, and major shopping events. - Proven SEO work and a working understanding of how AI answer engines find and cite content. - Experience managing a content production calendar and coordinating contributors from brief through delivery. - Experience with brand social channels and creators, affiliates, or marketing partners. - A repeatable AI workflow you built and still use, with a clear process for checking its output. - Comfort with GA4, spreadsheets, performance reporting, and turning findings into action. - Reliable follow-through, clear communication, and the ability to manage competing priorities. - Ability to work in person in Riverdale, New Jersey. HTML/CSS, Shopify Liquid, Zapier, Shopify Flow, consumer electronics knowledge, and event marketing experience are helpful. A degree is not required. Compensation and benefits Full-time, in-person position in Riverdale, NJ 07457. Annual salary of $100,000–$140,000, depending on experience and qualifications. Benefits include health insurance, dental insurance, paid time off, and an employee discount. How to apply Apply with your resume and a brief note covering: - An ecommerce campaign or promotion you personally led, including the result. - An AI workflow you built and still use, including how you check its output. Finalists will discuss a sample promotion brief and ad report in a short practical exercise. We'll explain the format and expected time commitment in advance. Pay: $100,000.00 - $140,000.00 per year Benefits: - Dental insurance - Employee discount - Flexible schedule - Health insurance - Paid time off Application Question(s): - Describe one repeatable AI workflow you personally built using Claude, ChatGPT, or comparable tools and still use for ecommerce or marketing. What task does it perform, what inputs and tools does it use, and how do you check its output before acting on it? Include a specific result or time savings and an example of an error you caught. - How many years of hands-on Shopify experience do you have? Describe a store you managed and the changes you personally made to products, collections, promotions, or landing pages. Include your experience with Searchspring or comparable search, filtering, product-ranking, or recommendation tools and how you measured the result. - Which email and CRM platforms have you personally used, and for how long? Specify your HubSpot experience, if any. Describe an automated customer flow you built, including its trigger, audience segments, testing, and results. Comparable platform experience is welcome; distinguish work you did yourself from work handled by an agency. - Describe your hands-on experience running Google Ads and Amazon Ads. For each platform, include approximate monthly spend, the campaign changes you personally made, and a measurable result such as ROAS, revenue, or acquisition cost. Include a Prime Day, Black Friday, or other major promotion you supported, if applicable. - Describe a content production or marketing calendar you managed. How did you set briefs and priorities, coordinate writers/designers/creators, manage approvals, and keep deliverables on schedule for a launch or promotion? This role manages content production; personally writing all content is not required. - Describe an SEO improvement you led and its measurable effect on organic traffic, sales, or search visibility. What have you tested, or what would you test, to help product or buying-guide content appear as a cited source in AI answers? Distinguish results you have measured from ideas you have not yet tested. - How many years of hands-on ecommerce marketing experience do you have? For your two most recent employers, list your roles and start/end dates (month/year), noting any internal promotions or contract assignments. Briefly explain why you left or are considering a move; no personal or medical details are needed. - This is a full-time, in-person position in Riverdale, NJ 07457. Can you reliably commute to this location for in-office work? What is your earliest available start date? Work Location: In person
Наблюдалась 2026-10-20, впервые 2026-10-17, источник — Indeed.