Director of Sales & Marketing

Job Summary

We are seeking a dynamic and strategic Director of Sales & Marketing to lead our sales initiatives and marketing strategies to drive growth. This role is vital in shaping our business development efforts and fostering strong client relationships. The ideal candidate will possess a passion for sales, a proven track record in business development and account maintenance plus expertise in leveraging technology sales tools to achieve set targets. Join us to spearhead our sales efforts, elevate brand presence and cultivate lasting partnerships that propel our hotel forward.

BASIC DUTIES AND RESPONSIBILITIES

• Manage direct sales activities of hotel.

-Participate in the preparation of the annual operating budget and financial plan.

-Monitor booking pace and up-sell products and services to drive revenue.

-Negotiate rates and perks with prospective accounts and clients.

-Conduct sales and cold calls to ensure constant flow of business and cultivate new opportunities.

-Conduct maintenance calls to clients to ensure satisfaction and return business.

-Prepare Marketing Plan each year in October for following year, including:

• Data on Competing Hotels
• 365 day by day occupied room forecast for following year.
• Proposed rate plan for next year and projected ADR.
• Marketing Action Steps by segment and month.

-Organize and participate in bi-annual-quarterly Hotel Sales Blitzes.

-Utilize IHG Rewards, as a top incentive in your campaigns and customer outreaches.

-Participate in Trade shows.

-Conduct site tours and entertain clients in the restaurant for exposure .

-Participate in campaigns pertaining to the restaurant.

-Attend weekly revenue call meetings.

-Develop awareness and reputation of the hotel and the brand through local event participation and work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.

-Submit pace, and sales reports to the GM on a weekly basis.

-Provide guests with information and spearhead the lobby lizard program to enhance guest experience.

-Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups and other key guests.

-Ensure that hotel front desk staff is knowledgeable about all sales programs and key accounts.

-Design and coordinate with GM, any advertising, public relations and promotional campaigns for hotel.

-Maintain organized and accurate sales database on all accounts, including complete file on each active or prospective account.

-Participate in the MOD program.

JOB REQUIREMENTS

-Excellent sales and selling skills.

-Great customer service skills.

-Knowledge of the market and COMPSET.

-Must be analytical and understand industry trends or demands.

-Professional manner, discretion, and appearance.

-Excellent verbal and written skills.

QUALIFICATIONS

Bachelor’s degree or higher education qualification equivalent in marketing or related field and four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team. Strong knowledge of local businesses and business trends required.

Pay: $78,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person