Director of Sales

Sales Director - Frenchman Valley Coop (FVC)

Position Summary

Frenchman Valley Coop is seeking a motivated, experienced, and results-driven Sales Director to lead, develop, train, and coach a team of approximately 25 sales associates across our Agronomy, Energy, Feed, and Grain divisions.

This position will play a key role in strengthening our sales organization by providing hands-on leadership, consistent training, individual coaching, and strategic direction. The primary focus will be helping sales associates build and maintain strong relationships with existing customers while identifying and developing new business opportunities.

The ideal candidate will be a strong communicator and relationship builder who enjoys working alongside sales professionals, understands the agricultural industry, and has a passion for developing people and driving sales performance.

Essential Duties and Responsibilities

Sales Leadership & Development

• Provide leadership, direction, and accountability to a team of approximately 25 sales associates.
• Establish sales expectations, goals, and performance standards aligned with organizational objectives.
• Work directly with sales associates to strengthen sales techniques, customer engagement, and business development skills.
• Develop and implement sales training programs, tools, and resources to support consistent sales practices.
• Provide ongoing individual coaching, mentoring, and performance feedback.
• Conduct regular one-on-one meetings and team sales meetings to review progress, identify opportunities, and address challenges.
• Assist in developing sales strategies to increase market share, customer retention, and overall sales growth.

Sales Training & Coaching

• Assess individual training needs and develop targeted development plans.
• Provide hands-on coaching in the field, including accompanying sales associates on customer visits and prospect calls.
• Train sales associates on effective prospecting, relationship building, customer follow-up, and closing techniques.
• Share best practices and encourage collaboration and accountability across the sales team.
• Monitor sales activity and performance metrics to identify strengths, opportunities, and areas for improvement.
• Support onboarding and ongoing development of new and existing sales associates.

Customer & Business Development

• Promote a customer-focused sales culture centered on long-term relationships and customer satisfaction.
• Encourage consistent contact with existing customers while identifying opportunities to expand business with new prospects.
• Support sales associates in developing customer relationships across FVC's Agronomy, Energy, Feed, and Grain divisions.
• Identify opportunities for cross-selling and promoting the full range of cooperative products and services.
• Maintain an understanding of local markets, industry trends, and competitive activity.
• Collaborate with division leadership to align sales initiatives with operational and business objectives.

Travel & Field Engagement

• Maintain a regular field presence by traveling daily to work directly with sales associates and customers throughout FVC's trade territory.
• Overnight travel may be required depending on the Sales Director's primary residence and assigned territory.
• Maintain consistent communication with sales staff and leadership while working across multiple locations.

Qualifications & Experience

• Previous sales leadership, sales management, training, or coaching experience preferred.
• Experience in agriculture, agribusiness, or a related industry strongly preferred.
• Demonstrated ability to motivate, develop, and lead a sales team.
• Strong understanding of relationship-based selling, customer retention, and business development.
• Excellent communication, presentation, and interpersonal skills.
• Ability to evaluate sales performance, establish goals, and implement improvement strategies.
• Strong organizational skills and ability to manage multiple priorities.
• Proficiency with Microsoft Office and sales reporting tools.
• Valid driver's license and ability to travel regularly throughout the FVC trade territory.

Key Competencies

• Leadership and team development
• Sales training and coaching
• Relationship building and customer service
• Strategic sales planning
• Communication and collaboration
• Accountability and performance management
• Problem-solving and decision-making
• Adaptability and initiative

Why Join Frenchman Valley Coop?

Frenchman Valley Coop is a farmer-owned cooperative committed to serving our producers and communities through quality products, dependable service, and strong customer relationships. Our diversified operations include Agronomy, Energy, Feed, and Grain, providing an opportunity to work across multiple areas of agricultural business.

This position offers the opportunity to make a meaningful impact by developing our sales team, strengthening customer relationships, and contributing to the continued growth and success of FVC.

We have a comprehensive benefit package including Medical, Dental, Vision, Life, Paid Time Off, STD / LTD, 401k with matching and participate in the UBG Coop RetireMint (Defined Benefit Plan).

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Disability insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Willingness to travel:

• 50% (Preferred)

Work Location: In person