Director, Product Marketing – Emerging Foot & Ankle

Company Description Treace’s mission is to be the recognized leader in the surgical treatment of bunions and foot & ankle conditions. We believe a strong culture of integrity and compliance is critically important to building a world class business and fulfilling our mission.

Job Description The Director, Product Marketing – Emerging Foot & Ankle is responsible for strategically planning, implementing, and managing the marketing-related aspects of the company’s emerging foot & ankle product portfolio. This role will lead both long-range strategic planning and short-term tactical execution to drive growth, profitability, and market adoption.

This position is directly responsible for the revenue, profitability, and growth of the emerging foot & ankle portfolio. The Director will bring innovative new foot & ankle products to market, maintain strong relationships with foot & ankle key opinion leaders, and actively support the field sales organization.

The ideal candidate will have deep clinical and commercial experience in reconstructive foot & ankle surgery, including direct operating room case coverage, strong surgeon relationships, and a proven ability to translate unmet clinical needs into successful product and portfolio strategies.

Key Responsibilities

• Develop comprehensive marketing strategies and plans for the existing emerging foot & ankle portfolio, as well as the launch of new products into the foot & ankle market.
• Lead and drive product commercialization efforts from concept through launch and post-launch execution.
• Own the business performance of the emerging foot & ankle portfolio, including revenue, profitability, and growth targets.
• Collaborate cross-functionally with R&D, surgeon designers, manufacturing, operations, sales, medical education, and other key stakeholders to drive product strategy and execution.
• Work closely with R&D and foot & ankle surgeon designers to organize and execute productive product development and design meetings.
• Identify, validate, and define new product concepts, with a focus on unmet clinical needs in reconstructive foot & ankle procedures.
• Analyze product line performance from both quantitative and qualitative perspectives to determine portfolio optimization opportunities, including product discontinuation recommendations.
• Establish and refine processes, metrics, and reporting tools to measure and drive portfolio performance.
• Continuously monitor market dynamics, customer feedback, surgeon needs, competitive activity, and clinical trends to identify opportunities and threats.
• Develop a clear and current understanding of the foot & ankle market, including key procedures, technologies, competitors, surgeon preferences, and growth opportunities.
• Conduct product and procedural training for the field sales force on emerging foot & ankle technologies.
• Establish pricing strategies, list prices, and discount structures to support business objectives.
• Create and regularly update production forecasts; manage inventory planning as appropriate to maximize return on invested capital.
• Manage marketing activities related to exhibits, tradeshows, advertising, and development of marketing collateral.
• Partner with internal and external creative resources, including graphics and advertising agencies, to produce high-quality marketing materials.
• Support the strategic planning and execution of medical education programs, including surgeon training courses and cadaver labs, to drive product adoption.
• May lead and develop Product Manager(s), including coaching, training, performance management, and talent progression.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field required.
• MBA preferred.
• Minimum of 8 years of successful product marketing, product management, or related commercial experience in a medical device company.
• Orthopedic medical device experience strongly preferred.
• Minimum of 5 years of direct, hands-on experience with reconstructive foot & ankle surgery required; 8+ years preferred.
• Regular operating room case coverage experience required.
• Deep familiarity with reconstructive foot & ankle procedures, surgical techniques, instrumentation, implant systems, and surgeon decision-making.
• Established credibility with foot & ankle surgeons and key opinion leaders.
• Proven experience defining and executing a 3- to 5-year foot & ankle portfolio strategy.
• Demonstrated ability to identify unmet surgeon and patient needs based on first-hand clinical insight.
• Experience developing robust business cases, financial models, forecasts, and portfolio investment recommendations.
• Proven track record of designing, executing, operationalizing, scaling, and measuring marketing strategies.
• Previous team leadership experience strongly preferred.
• Ability and willingness to travel extensively in the field, including covering foot & ankle surgical cases and supporting surgeon engagement activities.

Key Competencies

• Strategic portfolio management
• Product commercialization and launch excellence
• Clinical and procedural expertise in reconstructive foot & ankle surgery
• Surgeon and KOL relationship management
• Cross-functional leadership
• Business case development and financial acumen
• Market and competitive analysis
• Sales force training and field support

Travel Requirements

This role requires extensive field travel, including travel to support foot & ankle surgical cases, surgeon meetings, customer engagement activities, sales training, tradeshows, and medical education events.

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