Director of Marketing
# Director of Marketing **Menchie's Frozen Yogurt** · Sherman Oaks, CA 91403 · `On-site` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### About the Role Director of Marketing Role Summary The Director of Marketing helps lead the Menchie's brand across social media, digital media, national campaigns (ex: cakes, catering) and various promotions. They independently plan and run marketing campaigns within the national marketing calendar that drive guest traffic and franchise sales across every location. - Reports to: CMO - Location: Sherman Oaks, CA – currently hybrid but subject to change at any time - Employment type: Full-time, exempt About Menchie's Frozen Yogurt Menchie's is the nation’s largest self-serve frozen yogurt brand with franchise locations across the U.S. and internationally. Our mission is simple: to make people smile with a delicious, high-quality cup of frozen yogurt in an upbeat experience. Key Responsibilities Social & Digital Media - Implement the brand's social strategy and voice across Instagram, Facebook and TikTok. - Lead content planning, influencer and creator partnerships, and community management. - Give franchisees guidelines, templates, content and a content calendar so local posts stay on brand. - Manage social media agency partner and use data to shift spend toward what performs. - Oversee paid search, paid social, plus the website. - Work with the loyalty team to grow rewards membership and repeat visits through digital channels. National Marketing Programs - Lead national programs such as froyo cakes, catering, 3PD, and acai from inception to launch and beyond. - Lead campaigns from brainstorming to creative briefs to launch across in-store and digital, working directly with our in-house creative team. - Make sure every location has what it needs to run each program, including guides, timelines and POP - Work closely with the Operations team on all operational implementations which includes franchisee trainings and webinars. - Present new program launches at our national franchisee convention. Promotions & Campaigns - Plan and run national promotions, limited-time offers and partnerships, such as National Frozen Yogurt Day and holiday events. - Model the cost and expected return of every promotion before launch. - Recap results after each promotion and use them to plan the next one. Qualifications Required - Bachelor's degree in marketing, communications, business or a related field. - 8+ years of marketing experience, with 3+ years leading independent programs. - Experience running national, multi-channel campaigns for a consumer brand. - Hands-on knowledge of social media, paid digital and analytics tools. - Experience managing a budget and agency partners. - Strong writing, presentation and cross-team skills. Preferred - Experience in restaurants, QSR, franchising or food and beverage. - Experience working with franchisees or a franchise advisory council (FAC). How Success is Measured - Same-store sales and guest traffic growth tied to program launches - Social engagement, follower growth and reach - Return on ad spend and cost per acquisition in digital - Franchisee satisfaction with marketing support What We Offer - Salary range: $100,000 - Health, dental and vision insurance; 401(k); paid time off - Hybrid office hours (subject to change at any time) Job Type: Full-time Pay: $100,000.00 per year Experience: - Marketing: 8 years (Required) Work Location: Hybrid remote in Sherman Oaks, CA 91403
Наблюдалась 2026-10-20, впервые 2026-10-13, источник — Indeed.