Director, DIY Product Management

Position Summary, Responsibilities and Expectations:

• Team leadership: Lead, coach, and develop all Taiwan-based Product Managers. Assign category ownership, set goals, manage performance, and build succession depth.
• Consistent way of working: Set up and run common roadmap reviews, MRD/PRD standards, stage-gate reviews, and KPI reporting across all DIY categories.
• Roadmap and portfolio strategy: Own the multi-year roadmap for cases, PSUs, liquid and air cooling, fans, and accessories. Drive assortment decisions, pricing, and planning across categories (e.g., iCUE LINK compatibility).
• R&D partnership: Act as the main product voice for the Taipei R&D team, turning market needs into competitive products delivered on schedule and to cost.
• Procurement and suppliers: Work with Procurement and with ODM/OEM and component suppliers in Taiwan, China, and Vietnam on sourcing, cost negotiations, quality, capacity, technology roadmaps, and backup sourcing.
• Market insight: Direct research and competitive analysis so that customer and channel feedback shapes product decisions.
• Channel and business development: Work with Sales and Channel Marketing to align the roadmap with retail, etail, distribution, and SI partner needs, and to find new business opportunities.
• Launch and lifecycle: Hold the team accountable for specs, BOM cost targets, margin commitments, launch readiness, and EOL decisions.
• Business results: Own portfolio KPIs (revenue, gross margin, sell-through, inventory health, and share) and present performance and strategy to executives in QBRs and AOP cycles.

Expectations (First 12 Months)

• Become the trusted product leader for the Taiwan PM team, R&D, and Procurement, with clear category ownership and one consistent way of working in place.
• Present a unified multi-year DIY Components roadmap to leadership, with a strategy for each category.
• Deliver a portfolio-wide assortment plan (what stays, changes, is added, or is retired) with cost and margin targets.
• Set up regular meetings with key regional suppliers that measurably improve cost, quality, or time-to-market on priority programs.
• Launch at least one program that coordinates several categories, and secure executive alignment on at least one new business opportunity (SI, workstation, or channel-exclusive).

Essential Skills and Experience:

• 12+ years of product management experience in PC components, peripherals, or related consumer hardware, including 5+ years leading product management teams.
• Has owned multiple hardware product lines through the full lifecycle, from market discovery through NPI to EOL.
• Has built and led high-performing PM teams, and has worked well with stakeholders across regions and time zones.
• Has worked directly with R&D, Procurement, and ODM/OEM suppliers in Asia on cost, quality, and schedule.
• Has worked with channel partners (retail, etail, distribution, and SI) and turned their feedback into product decisions.
• Strong commercial skills: comfortable owning revenue, margin, inventory, and assortment KPIs across several categories.
• Good at portfolio strategy, balancing investment, risk, and resources across categories and segments.
• Strong at supplier and cost management, including BOM analysis, cost negotiations, and landed-cost trade-offs.
• Can synthesize market research and competitive analysis into clear MRDs and PRDs.
• Comfortable with POS, sell-through, GfK/Circana, and internal forecasting data.
• Clear written and verbal communicator in English, including presenting to executives.
• Able to travel regularly to supplier and factory sites in the region, plus customer visits and trade shows (Computex, CES, Gamescom).

Preferred

• Mandarin Chinese, given the Taipei R&D team and regional supply base.
• Hands-on product experience in two or more of: PC cases, PSUs, liquid or air cooling, fans, or RGB/connected accessories.
• Engineering or technical background (mechanical, electrical, or thermal), or equivalent technical depth.
• Exposure to the SI channel, especially performance compute, workstation, or server form factors.
• Experience managing manufacturing moves or backup sourcing across Taiwan, China, Vietnam, or other Southeast Asian locations.