Director, Digital Experience and Marketing Technology

Location: Telecommute

Job Type: Contract

Compensation Range: $70.00 - 70.96 per hour

We are seeking a strategic, hands-on Director, Digital Experience & Marketing Technology (MarTech) to lead the execution, optimization, governance, and day-to-day management of a complex, multi-brand digital marketing ecosystem within the insurance industry.

In this high-impact role, you will translate Digital Experience and MarTech strategy into scalable execution across websites, email, marketing automation, and emerging customer engagement platforms. You will partner closely with senior leadership and cross-functional teams to operationalize customer experience initiatives, prepare for future CRM and AI/LLM capabilities, and drive measurable business growth.

The ideal candidate brings a blend of deep MarTech leadership, digital marketing operations, website management, and vendor oversight. We are looking for a collaborative leader with a "roll-up-your-sleeves" mentality who thrives on balancing big-picture strategy with active, day-to-day problem-solving.

Responsibilities:

Digital Experience & Operations

• Lead the execution, optimization, and ongoing operational management of enterprise digital platforms across web, email, marketing automation, and emerging engagement channels.
• Partner with Technology, Data, Legal, and Compliance teams to deliver approved Digital Experience and MarTech initiatives while maintaining strict governance standards.
• Drive continuous improvements focused on usability, accessibility, customer engagement, and site performance.

Website & MarTech Platform Leadership

• Provide operational leadership for the global website ecosystem, overseeing marketing compliance, governance, and platform enhancements alongside dedicated website leadership.
• Spearhead the implementation, administration, testing, and user adoption of core MarTech platforms, including Adobe and Salesforce solutions.
• Manage external relationships with digital agencies, implementation partners, and technology vendors.

Marketing Automation & Customer Engagement

• Oversee email marketing operations and marketing automation programs to strengthen customer and partner engagement.
• Support CRM and LLM/AEO readiness, customer journey enablement, segmentation, personalization, and lifecycle marketing initiatives.
• Establish scalable workflows, operational best practices, and governance standards while ensuring full compliance with privacy, accessibility, and regulatory requirements.

Reporting, Analytics & Optimization

• Monitor digital marketing performance and operational KPIs, translating complex data into actionable insights for senior leadership.
• Collaborate with Data & Analytics teams to strengthen measurement frameworks, improve platform utilization, and identify new opportunities for growth.

Team & Cross-Functional Leadership

• Lead, mentor, and develop a high-performing digital marketing team-including leads across website management and email marketing-while building scalable operating structures for future growth.
• Foster a team-first, accountable culture, stepping in wherever needed to remove roadblocks and keep complex cross-functional initiatives moving forward.

Qualifications:

• Experience: 12+ years in digital marketing, MarTech, website management, or marketing automation, including proven leadership experience.
• Industry Background: Prior experience in the insurance industry , with a strong grasp of its business model, distribution channels, and regulatory environment.
• Adobe & Salesforce Expertise: Hands-on familiarity with Adobe technologies (preferably Adobe Experience Manager-Assets or Edge Delivery Services-and Adobe Customer Journey Analytics) and Salesforce platforms within an enterprise MarTech ecosystem.
• Multi-Brand & Regulated Environments: Proven track record of implementing and optimizing digital platforms within complex, multi-brand, or highly regulated organizations.
• Digital & Emerging Tech Acumen: Deep understanding of website operations, AEO/LLM optimization, email marketing, marketing automation, customer journey analytics, and vendor/agency management.
• Leadership Style: A collaborative, hands-on leader with strong analytical skills and the ability to turn performance data into business recommendations.

Nice-to-Haves (Preferred Qualifications)

• Documented success leveraging marketing automation to drive measurable business growth, engagement, or operational efficiency.
• Experience leading large-scale MarTech transformations, enterprise website migrations, or CRM implementations.
• Additional hands-on experience with Adobe Experience Cloud tools (such as Adobe Journey Optimizer, Adobe Campaign, or Adobe Analytics).
• Strong background in change management, platform adoption, and cross-functional process optimization.

Why Join Us?

• High Impact: Shape the digital infrastructure and customer experience strategy across a growing, multi-brand organization.
• Collaborative Culture: Work alongside engaged executive sponsors and cross-functional partners who value innovation, accountability, and teamwork.
• Growth & Modernization: Lead the charge in modernizing enterprise MarTech, CRM readiness, and AI/LLM-driven digital engagement.

JOBID: 112026-168249

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At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

ABOUT CELLA

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.