Director, Commercial Strategy & Marketing

Director, Commercial Strategy & Marketing

Ireland | Permanent | Dublin (Onsite)

We are delighted to partner exclusively with a leading international healthcare business to hire a Director of Commercial Strategy & Marketing for its Irish operation. The role sits on the local leadership team and reports to the General Manager.

This is full ownership rather than one brand or one channel. You set the commercial strategy, run the marketing agenda and carry the P&L.

What you will own

• Commercial strategy and brand plans, with the customer, channel and investment choices behind them
• HCP marketing: segmentation, campaign architecture, messaging and integrated engagement plans
• Compliant consumer activation across digital channels, including work with online content creators
• Digital and omnichannel strategy, customer journey design and campaign measurement
• The marketing budget, with the authority to move investment between campaigns and channels
• Launch readiness and lifecycle planning for new products and indications
• The marketing team, and the agencies, media and data partners behind it
• Compliance and governance across everything the team puts in market

What you will bring

• Senior commercial or marketing leadership in pharma, healthcare, medtech or another regulated industry
• A track record in commercial strategy and integrated campaigns, with budget or P&L responsibility
• Real depth in digital marketing, omnichannel and performance measurement
• Comfort with insight, analytics and ROI based investment decisions
• Experience leading and developing teams
• A degree in marketing, business or life sciences. An MBA or master’s is an advantage
• Consumer facing marketing experience is useful but not essential

To apply

Send your CV in confidence to shirley.kiernan@forcerecruitment.com or apply via the Link.

Please feel free to call Shirley on 086 - 783 1786 for a confidential conversation.

Every approach is handled in confidence. Unfortunately we are not able to reply to every application. If you have not heard from us within 14 working days please assume you have not been shortlisted on this occasion.

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