Digital Marketing Strategist Lead

Cognizant Moment DX Recruitment

Digital Marketing Strategist Lead :

Location – Hyderabad ONLY

Notice – Immediate to 45 Days

Experience – 15 to 18 years

JD for Lead – Strategic Programs & Governance position - Hyderabad.

Candidate with a strong Digital Marketing foundation, spanning strategy, campaign planning, and channel execution, are strongly preferred for this role.

Strategy, Marketing Lifecycle & Ideation

- Bring end-to-end marketing lifecycle knowledge from strategy and ideation through to implementation, with a strong upstream orientation (concept development, strategic framing, GTM planning) rather than only execution. - Hands-on experience across digital marketing channels (paid social, programmatic, marketing automation, content/campaign management) is essential, along with the ability to translate channel-level insight into upstream strategy. - Working knowledge of marketing/martech and how they fit into an integrated GTM stack. - Evaluate and recommend different ways of working, frameworks, and tools relevant to marketing, GTM strategy, and delivery models, adapting these to the client's context. - Turn high-level executive goals into clear, actionable roadmaps, working closely with client and internal stakeholders to align and establish these roadmaps. - Understanding of how AI/personalization/marketing analytics tools (e.g., audience segmentation, attribution modeling, campaign optimization engines) are applied in a digital marketing context, and ability to identify where these can be introduced into the client's GTM approach. - Identify, implement, and drive adoption of Artificial Intelligence opportunities across relevant areas of the engagement.

Governance & Strategic Decision-Making

- Own strategic decisions related to onboarding new services and ongoing governance of the engagement. - Apply strong knowledge of FMEA (Failure Mode and Effects Analysis) processes to proactively identify and mitigate risk. - Maintain good working knowledge of industry quality process guidelines and ensure these are reflected in project delivery. - Take ownership of escalations, driving clear root cause analysis (RCA) and remediation plans in partnership with stakeholders. - Familiarity with digital marketing performance metrics and reporting (funnel metrics, campaign ROI, engagement/conversion benchmarks) to ensure governance decisions are grounded in marketing-specific KPIs, not just delivery metrics. - Escalate delays proactively and secure the right support to expedite resolution.

Stakeholder & Cross-Functional Management

- Maintain strong working relationships across Cognizant internal teams/departments to quickly identify the right POC when needed. - Partner with product, technology, finance, and operations teams to unblock delivery hurdles — often without formal authority over those teams. - Work closely with Cognizant architects and client (Novartis) leads to plan, develop, and deploy integrations. - Collaborate with Cognizant competency teams and HR to onboard external resources quickly. - Work closely with Cognizant/client stakeholders to ensure successful submission of POCs.

Leadership, Reviews & Reporting

- Demonstrate proven leadership through timely, appropriate updates to all stakeholders. - Own and drive monthly and quarterly review meetings, plus weekly reviews on a need basis. - Facilitate end-to-end workshops for onboarding new capabilities. - Support resource planning for the team.

Operating Model & Onboarding

- Where needed, define the operating model for onboarding new services, in agreement with the client.

Skills & Attributes

- Strong analytical and structured problem-solving ability ; can convert ambiguous problem statements into workable solutions quickly. - Ability to creatively apply solutions to real-world client issues with measurable, high-quality outcomes . - Background in Digital Marketing (agency, in-house brand team, or marketing consulting) strongly preferred, with exposure to both the strategic/planning side and the campaign execution side of the discipline. - Excellent stakeholder management and communication skills across client and internal ecosystems. - Comfortable operating in a matrixed environment with influence-based (not authority-based) delivery. - Exposure to AI-driven opportunities within marketing/delivery contexts is a plus. - Life Science, Healthcare or Pharma marketing exposure is desired.

Certifications Required

Preferred certifications include PMP or equivalent program management credential and a recognized MarTech or marketing technology certification such as Adobe or Salesforce.