Digital Marketing Specialist
# Digital Marketing Specialist **SaveFast Training Academy** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Запуск продукта]` --- ### About the Role At Save Fast Fire and Safety Training Academy (sfast.ae), we are a leading provider of health, safety, fire, and emergency response training across the UAE and GCC. We empower professionals and organizations with accredited certification and life-saving skills. We are looking for an experienced, data-driven Digital Marketing Specialist to take full ownership of our performance marketing, conversion tracking, SEO, and lead-generation pipelines. If you have a proven track record of managing ad budgets, optimizing cost-per-lead (CPL), driving course enrolments, and delivering measurable ROI, we want to hear from you. Key Responsibilities - Performance Marketing: Plan, launch, and optimize paid acquisition campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok. - Budget & ROI Management: Manage campaign budgets strictly to hit target Cost Per Lead (CPL), Cost Per Enrolment, and Return on Ad Spend (ROAS). - Tracking & Analytics: Set up, audit, and maintain conversion tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversions API (CAPI). - SEO & Local Presence: Conduct keyword research, execute on-page SEO improvements, and actively manage Google Business Profiles and online reviews. - Lifecycle & Direct Marketing: Run segmented email and WhatsApp marketing workflows to nurture leads and re-engage past learners using CRM data. - Audience Building: Build and refine customer databases for retargeting, lookalike audiences, and repeat enrolment campaigns. - Content & Creatives: Write high-converting ad copy and draft clear creative briefs for graphic designers and video editors. - A/B Testing: Regularly test creative variations, audience segments, and landing pages to continuously improve performance metrics. - Social Media & Community: Manage social media channels, including content scheduling and community engagement/responses. - Market Intelligence: Monitor competitor activity, platform updates, advertising policy changes, and emerging marketing tools. - Reporting & Collaboration: Deliver clear weekly and monthly performance reports with actionable insights. Collaborate closely with the sales team to improve lead quality and speed-to-contact. - Client & Strategy Support: Assist with marketing audits, competitor research, client proposals, and multi-channel campaign management. Requirements (What You Need) - 5+ years of experience directly managing paid campaigns on Google Ads and Meta Ads with direct budget accountability. - Technical Analytics Skills: Hands-on experience configuring GA4, GTM, Meta Pixel, and CAPI. - Regional Market Knowledge: Proven experience marketing in the UAE or broader GCC market. - Proven Track Record: Ability to share specific portfolio performance data (spend, CPL, lead volume, and ROI outcomes). - CRM & Email Tools: Hands-on working knowledge of CRM platforms ( Zoho CRM strongly preferred) and email automation software. - Language: Fluent written and spoken English with strong copy-editing skills. Nice to Have - Prior experience in training academies, health & safety education, or B2B lead generation . - Official Google Ads or Meta Blueprint certifications. - Basic design or editing skills using Canva, CapCut, or Adobe Creative Suite . - Familiarity with marketing automation pipelines and lead-nurturing workflows. To Apply Interested candidates are required to submit their updated CV and profile to hr@sfast.ae along with a brief summary or portfolio of recent campaign results (highlighting ad spend, CPL, and key conversion metrics). Applications without performance data may not be prioritized. Work Location: In person
Наблюдалась 2026-10-08, впервые 2026-10-07, источник — Indeed.