Digital Marketing Specialist
# Digital Marketing Specialist **ACUITY GROUPS** · JP Nagar, Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role DIGITAL MARKETING SPECIALISTIntegrated Facility Management (IFM) & Pest Control Company: Acuity Groups Location: Bangalore Department: Marketing & Business Development Reporting To: MD / Business Head Experience: 2–5 Years Job Objective The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing activities for the company's Facility Management and Pest Control services . The objective is to increase brand visibility, generate qualified leads, improve website rankings, and support the Business Development team in converting digital leads into customers. Key Responsibilities1. SEO & Website Management - Manage SEO for both Facility Management and Pest Control websites . - Conduct keyword research and competitor analysis. - Improve website rankings for targeted commercial keywords. - Manage on-page and off-page SEO activities. - Optimize website content, landing pages, meta titles, descriptions, and internal linking. - Monitor Google Search Console and Google Analytics. - Identify and fix basic technical SEO issues. - Track keyword rankings and organic traffic on a weekly/monthly basis. 2. Lead Generation - Generate qualified B2B and B2C leads through digital marketing channels. - Develop campaigns for: - Facility Management - Housekeeping Services - Security Services - Technical/Engineering Services - Commercial Pest Control - Termite Control - Rodent Control - Cockroach Control - AMC Pest Control - Track lead source, lead quality, enquiry status, and conversion. - Coordinate with BDM, BDE, Business Support and Telecalling teams for lead follow-up. 3. Google Ads & Paid Marketing - Plan and manage Google Ads campaigns. - Monitor CPC, CTR, conversion rate, cost per lead and campaign ROI. - Optimize campaigns based on lead quality and conversion. - Prepare weekly and monthly paid advertising performance reports. 4. Social Media Marketing - Manage company social media platforms. - Create and publish professional content related to IFM and Pest Control services. - Plan monthly content calendars. - Develop posts, reels, service awareness content, customer testimonials and project updates. - Monitor engagement, enquiries and social media leads. 5. Content Marketing - Prepare blogs, service pages, case studies and promotional content. - Develop content targeting facility managers, HR/Admin teams, property managers, commercial establishments and residential customers. - Ensure content is SEO-friendly and aligned with business objectives. 6. Local SEO - Manage and optimize Google Business Profiles. - Improve local search visibility for Bangalore and other target locations. - Monitor Google reviews and online reputation. - Increase calls, website visits and enquiries from local searches. 7. Analytics & Reporting Maintain a daily/weekly/monthly Digital Marketing MIS covering: - Leads generated - Qualified leads - Website enquiries - Google Ads leads - Organic leads - Social media leads - Cost per lead - Website traffic - Keyword ranking - SEO performance - Conversion status - Campaign performance - Lead-to-business conversion 8. Coordination With Sales Team - Share daily digital leads with BDM/BDE/Business Support teams. - Monitor whether leads are being contacted and followed up. - Identify high-value opportunities for the sales team. - Analyse which campaigns generate actual business, not just enquiries. Key Performance Indicators (KPIs)KPIExpected PerformanceDaily Qualified Leads10–15+ depending on campaign budgetWebsite TrafficMonth-on-month growthSEO KeywordsContinuous ranking improvementGoogle Ads CPLWithin approved company budgetLead QualityMinimum agreed qualified-lead percentageWebsite EnquiriesContinuous monthly growthSocial MediaConsistent content & engagementGoogle Business ProfileRegular updates and review growthMonthly Reports100% on timeLead Follow-up CoordinationDailyCampaign OptimizationContinuousBusiness ConversionImprove month-on-monthRequired Skills - SEO - Google Ads / PPC - Google Analytics - Google Search Console - Social Media Marketing - Content Marketing - Keyword Research - Lead Generation - Local SEO - Basic graphic/video content understanding - Excel / Google Sheets reporting - Digital Marketing Analytics Preferred Qualifications - Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related field. - 2–5 years of relevant digital marketing experience. - Experience in Facility Management, Pest Control, B2B Services, Real Estate, Construction, or other service industries is preferred. Professional Expectations - Take ownership of digital marketing performance. - Maintain daily activity and lead-generation discipline. - Provide accurate MIS reports without delay. - Focus on qualified leads and revenue generation , not only website traffic or social media likes. - Coordinate closely with Sales, Business Development and Management. - Identify new digital marketing opportunities and continuously improve campaign performance. - Meet assigned monthly KPIs and targets. Reporting Structure Digital Marketing Specialist → Business Head / MD Key coordination: BDM | BDE | Business Support | HR/Admin | Operations Pay: From ₹25,000.00 per month Benefits: - Cell phone reimbursement - Commuter assistance - Flexible schedule - Health insurance - Provident Fund Ability to commute/relocate: - JP Nagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required) Language: - English, kannada hindi (Required) Location: - JP Nagar, Bengaluru, Karnataka (Required) Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-30, источник — Indeed.