Digital Marketing & SEO Manager
# Digital Marketing & SEO Manager **Decks Unique** · Commack, NY 11725 · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Digital Marketing & SEO Manager – Lead Generation & Website Management Company: Decks Unique Location: Commack, NY (Long Island) Job Type: Full-Time or Part-Time, Remote/Hybrid (Weekly In-Person Meetings Required) Compensation: - Full-Time: $70,000–$85,000 annually, based on experience. - Part-Time: $35–$45 per hour, depending on experience and qualifications. - Potential performance-based bonuses tied to measurable business growth. About Decks Unique Decks Unique is an established Long Island deck design and construction company that has proudly served residential customers throughout Nassau and Suffolk counties for 39 years . With locations in Commack, Hicksville, and Bohemia, we are looking to expand our market presence, generate additional qualified leads, and increase sales. We are seeking a motivated, experienced, and hands-on Digital Marketing & SEO Manager to take ownership of our digital marketing strategy, online presence, paid advertising, website performance, and related technology. This is not simply a social media or marketing coordination position. We are looking for someone who can independently execute marketing strategies, analyze performance, and deliver measurable business growth. Work Arrangement: We are open to both full-time and part-time candidates. Remote work is permitted; however, attendance at weekly in-person meetings at our Commack, NY office is highly preferred. Candidates must be able to reliably attend these meetings. Key Responsibilities Search Engine Optimization (SEO) & Google Business Profiles - Develop and execute a comprehensive SEO strategy targeting Long Island homeowners searching for deck builders and related services. - Manage and optimize Google Business Profiles for our Commack, Hicksville, and Bohemia locations. - Improve local Google Maps visibility, organic search rankings, and website traffic. - Conduct keyword research, competitor analysis, and on-page SEO optimization. - Manage local citations, online listings, and customer review strategies. - Monitor and report on keyword rankings, traffic, and organic lead generation. Google Ads, Facebook & Paid Advertising - Independently manage Google Ads and Meta/Facebook advertising campaigns. - Develop, test, and optimize campaigns to generate qualified leads. - Manage advertising budgets and improve return on advertising investment. - Monitor cost per lead, lead quality, conversions, and overall campaign performance. - Implement conversion tracking, remarketing, and audience targeting. - Identify opportunities to expand successful advertising campaigns. Website Management & Optimization - Maintain and update the company's website, including photos, project galleries, service pages, and promotional content. - Improve website speed, mobile functionality, search performance, and user experience. - Create landing pages designed to convert visitors into estimate requests. - Identify and resolve routine website issues. - Work with outside technical specialists when necessary. Lead Generation & Sales Growth - Develop strategies to increase qualified customer inquiries and scheduled estimates. - Track incoming leads from Google, Facebook, organic search, and other marketing channels. - Work closely with company management to identify the most profitable opportunities for growth. - Evaluate advertising effectiveness based on qualified leads, estimates, and completed sales. - Improve lead tracking and follow-up processes. - Identify new marketing opportunities and markets throughout Nassau and Suffolk counties. Social Media & Content Marketing - Manage company social media accounts, including Facebook, Instagram, and other relevant platforms. - Create and publish content featuring completed deck projects, customer testimonials, and company updates. - Organize photographs and videos of completed projects for marketing use. - Develop marketing campaigns that highlight the quality and craftsmanship of Decks Unique. Technology & Basic IT Support - Assist with day-to-day website, email, software, and basic computer-related issues. - Manage marketing technology, tracking tools, and software integrations. - Maintain access to company marketing accounts and digital platforms. - Coordinate with outside IT professionals for advanced technical issues. Qualifications Required - Minimum 3–5 years of hands-on digital marketing experience. - Demonstrated success improving SEO rankings and generating leads for service-based businesses. - Strong knowledge of Google Business Profile optimization and local SEO. - Proven experience managing Google Ads and Facebook/Meta Ads. - Experience using Google Analytics 4, Google Search Console, and Google Tag Manager. - Experience managing and updating websites, preferably WordPress. - Ability to analyze marketing data and make decisions based on measurable results. - Strong communication, organizational, and problem-solving skills. - Ability to work independently and manage multiple projects. - Comfortable performing hands-on marketing work rather than simply overseeing outside agencies. - Ability to attend weekly in-person meetings in Commack, NY. Preferred - Experience marketing deck construction services, home improvement, construction, roofing, landscaping, remodeling, or other residential service businesses. - Experience managing SEO for multiple business locations. - Familiarity with customer relationship management (CRM) systems, particularly Zoho CRM , and lead tracking. - Basic knowledge of website hosting, domains, business email systems, and IT troubleshooting. - Experience with photography, video editing, and content creation. - Knowledge of the Long Island residential home improvement market. What Success Looks Like The successful candidate will be expected to: - Increase qualified inquiries and estimate requests. - Improve Google Maps and organic search performance across all three locations. - Increase the effectiveness of Google and Facebook advertising. - Improve website conversion rates. - Develop reliable systems for tracking leads and marketing performance. - Provide clear monthly reporting on marketing activity, lead generation, advertising costs, and sales-related results. - Continuously identify opportunities to grow Decks Unique's revenue. Compensation & Opportunity - Full-Time: $70,000–$85,000 annual salary, depending on qualifications and experience. - Part-Time: $35–$45 per hour, depending on experience and qualifications. - Potential performance-based bonuses tied to measurable business growth. - Full-time or part-time, long-term opportunity with an established Long Island company. - Remote/hybrid work flexibility, with preferred weekly in-person meetings at our Commack office. - Direct involvement in developing and executing the company's marketing strategy. - Opportunity to take ownership of digital marketing operations and play a significant role in future company growth. How to Apply Please submit your resume along with a brief description of your experience generating leads through SEO, Google Ads, and local search marketing. We strongly encourage applicants to provide specific examples of measurable results they have achieved , including improvements in search rankings, qualified lead volume, cost per lead, or revenue generated. Applicants with direct experience marketing deck construction, home improvement, or other local service businesses are especially encouraged to apply. Pay: $70,000.00 - $85,000.00 per year Benefits: - 401(k) - 401(k) matching - Flexible schedule - Paid time off Experience: - Digital marketing: 3 years (Preferred) Work Location: Hybrid remote in Commack, NY 11725
Наблюдалась 2026-10-20, впервые 2026-10-15, источник — Indeed.