Digital Marketing Manager

Digital Marketing Manager – Performance Marketing & Lead Generation

Company: Excellent Group of Companies Location: Mussafah, Abu Dhabi, UAE Job Type: Full-Time Industry: Automotive Services, Transport, Signages, Facilities Management & General Trading

Job Summary

Excellent Group of Companies is looking for an experienced, results-driven Digital Marketing Manager to manage and improve digital marketing performance across our group of companies, with a primary focus on Speedex Auto Workshop.

We are looking for someone who can do more than manage social media pages or create content. The ideal candidate must have strong practical knowledge of Google Ads, Meta Ads, SEO, lead generation, campaign optimization, analytics, and customer conversion tracking.

The main objective is to generate genuine business enquiries, improve lead quality, increase customer bookings, and deliver measurable business growth.

Key Responsibilities1. Digital Marketing Strategy & Lead Generation

• Develop and execute monthly digital marketing strategies for our group companies.
• Generate qualified B2C and B2B leads through Google Ads, Meta Ads, SEO, websites and other digital channels.
• Plan targeted campaigns for automotive services, annual maintenance packages, corporate fleet services and other business activities.
• Identify new opportunities to increase customer enquiries, appointments and sales conversions.
• Manage campaign budgets and continuously improve return on advertising spend.

1. Google Ads & Meta Ads Management

• Independently create, manage and optimize Google Search, Performance Max and remarketing campaigns where appropriate.
• Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Conduct keyword research, audience targeting, competitor analysis and A/B testing.
• Monitor CPC, CPL, conversion rate, lead quality and campaign performance.
• Identify underperforming campaigns and implement corrective actions.
• Set up and verify conversion tracking, including calls, forms, WhatsApp enquiries and bookings.

1. SEO & Website Performance

• Manage on-page, off-page, local and technical SEO.
• Improve Google search visibility and local search performance.
• Optimize Google Business Profiles for relevant company locations.
• Work with website developers to improve landing pages, loading speed, mobile experience and enquiry conversions.
• Use Google Analytics 4, Google Search Console and Google Tag Manager.

1. Social Media & Content Management

• Prepare and manage monthly content calendars.
• Coordinate with graphic designers, video editors and content creators.
• Plan professional reels, promotional videos, customer testimonials, service awareness campaigns and advertising creatives.
• Ensure content is published according to approved schedules.
• Monitor content quality, brand consistency, engagement and business enquiries.

1. Team Management & Productivity

• Assign tasks with clear deadlines and expected completion times.
• Monitor daily progress of graphic design, video editing, SEO and digital marketing activities.
• Verify completed work with actual evidence and published links.
• Identify unnecessary delays, repeated corrections and productivity issues.
• Introduce efficient workflows, templates, automation and suitable AI tools to improve productivity without compromising quality.

1. Lead Tracking & Sales Coordination

• Coordinate with the Sales and Service Advisor teams to ensure timely follow-up of digital enquiries.
• Maintain accurate lead-source tracking through CRM or approved reporting systems.
• Monitor qualified leads, appointments, quotations, confirmed bookings and customer conversions.
• Identify reasons for lost leads and recommend improvements.
• Ensure digital marketing performance is measured by genuine business results, not just likes, views or impressions.

1. Reporting & Accountability

• Submit daily activity updates and weekly performance reports.
• Prepare monthly marketing performance reports covering advertising spend, leads, CPL, conversions and business outcomes.
• Compare planned targets against actual results.
• Provide corrective action plans for missed targets.
• Present clear performance updates and recommendations to management.

Required Skills & Knowledge

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Practical knowledge of Google Analytics 4, Google Tag Manager and Google Search Console.
• Good understanding of SEO, local SEO and Google Business Profile optimization.
• Experience in conversion tracking, lead attribution and performance reporting.
• Ability to manage advertising budgets and optimize cost per qualified lead.
• Knowledge of CRM systems, lead management and sales funnels.
• Understanding of website optimization and landing-page conversion.
• Familiarity with AI-powered marketing, content and productivity tools.
• Strong analytical, problem-solving, planning and team coordination skills.
• Good written and spoken English.

Qualifications & Experience

• Minimum 3–5 years of relevant hands-on digital marketing experience.
• Previous experience independently managing paid advertising campaigns.
• Experience in UAE digital marketing is preferred.
• Automotive, service industry or multi-company marketing experience is an advantage.
• Google Ads and Meta certifications are an advantage.
• Candidates must be able to demonstrate actual campaign results and measurable lead-generation experience.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number and quality of genuine leads generated.
• Cost per qualified lead and advertising efficiency.
• Lead-to-booking and lead-to-customer conversion performance.
• Google Ads, Meta Ads and SEO improvements.
• Website and landing-page enquiry performance.
• Timely completion of assigned marketing activities.
• Accuracy of reporting and tracking.
• Team productivity and campaign optimization.
• Contribution to measurable business growth.

Important Candidate Requirements

We are specifically looking for a hands-on performance marketing professional , not someone experienced only in social media posting or graphic design.

Shortlisted candidates should be prepared to explain previous campaigns, advertising budgets managed, lead-generation results, tracking methods, optimization strategies and how they improved business performance.

Work Location: Mussafah, Abu Dhabi Employment Type: Full-Time Salary: Based on experience and demonstrated capabilities

Apply with your updated CV and a brief summary of your previous digital marketing campaign results.

Pay: AED2,900.00 - AED15,000.00 per month

Work Location: In person