Digital Marketing Manager

Job Summary

We are seeking an experienced, results-driven Digital Marketing Manager to lead and advance our digital marketing efforts across a diverse portfolio of manufacturing brands. This hands-on leadership role will be responsible for developing and executing digital strategies that strengthen brand visibility, accelerate e-commerce growth, generate qualified leads, and deliver measurable business results. The ideal candidate combines strategic thinking with strong technical, analytical, and execution capabilities. As we continue to build our digital marketing function, this individual will play a critical role in establishing the tools, processes, and performance measurements needed to drive sustainable growth.

Responsibilities

• Develop, prioritize, and execute an integrated digital marketing strategy across our portfolio of brands, aligning initiatives with business objectives and growth opportunities
• Lead e-commerce marketing and optimization efforts across Shopify, Amazon, and other online channels to improve traffic, conversion rates, customer acquisition, revenue, and profitability
• Develop and implement SEO, AEO, and GEO strategies to strengthen brand and product visibility across traditional and AI-powered search platforms
• Oversee website performance and optimization, including content, user experience, technical SEO, conversion opportunities, and coordination with external development partners
• Plan, execute, and optimize integrated digital marketing campaigns across relevant channels, including paid search, social media, email marketing, and digital advertising
• Develop lead generation, email marketing, segmentation, and automation strategies to improve customer engagement, qualified inquiries, and retention, while establishing lead tracking and follow-up processes
• Establish and manage digital analytics, tracking, reporting dashboards, and KPIs to measure performance, identify opportunities, and demonstrate marketing ROI
• Evaluate and implement digital marketing technologies, including analytics, CRM, automation, and AI-powered tools, to strengthen capabilities, efficiency, and performance
• Collaborate with Product Management, Sales, and other internal stakeholders to support product launches, digital content, lead generation, and business growth initiatives
• Monitor industry trends, competitive activity, and emerging digital technologies to identify opportunities for innovation and continuous improvement
• Provide direction and oversight to supporting marketing personnel and external agency partners, ensuring projects are executed effectively, on time, and within budget

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or equivalent relevant experience
• 3+ years of progressive digital marketing experience with demonstrated success developing strategies, executing initiatives, and delivering measurable results
• Strong hands-on experience in SEO, e-commerce, email marketing, website optimization, digital campaign management, and paid media
• Knowledge of AI-powered search, AEO/GEO, and emerging AI marketing applications, with the ability to translate new technologies into practical business opportunities
• Hands-on experience with GA4, Google Tag Manager, Google Search Console, Google Ads, SEO platforms such as Semrush, and digital analytics and reporting tools
• Strong analytical and business skills, with demonstrated ability to establish performance metrics, interpret data, optimize investments, and connect marketing initiatives to business outcomes
• Experience with e-commerce platforms (Shopify and Amazon), email marketing and automation tools, and CRM or lead management systems
• Experience developing and managing social media strategies, including content, audience engagement, and organic and paid campaign optimization
• Excellent communication, organizational, project management, and problem-solving skills, with the ability to manage multiple brands, priorities, and initiatives
• A proactive, resourceful, and hands-on approach, with the ability to work independently, lead initiatives, and thrive in a lean environment
• Experience in B2B manufacturing, industrial products, or technical-product marketing preferred

The successful candidate will bring the strategic vision and practical expertise needed to build digital marketing capabilities, strengthen our competitive position, and make a measurable impact on business performance.

Pay: $63,600.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person