Digital Marketing Manager

Company Description

Asad Abbas & Co. Chartered Accountants LLC is an established audit, accounting, tax, and advisory firm in the UAE, providing comprehensive financial and business solutions to clients across various industries.

Our services include external and internal audits, accounting and financial management, VAT and Corporate Tax advisory, business consultancy, and company formation. We are committed to delivering professional, reliable, and strategic solutions that support our clients' long-term success.

Role description

We are seeking a results-driven Digital Marketing Manager to establish, lead, and execute the firm's marketing strategies.

This is a full-time, on-site position based in Dubai. The successful candidate will take ownership of the company's digital presence, SEO and GEO strategies, brand positioning, content development, and marketing campaigns.

The role requires a proactive professional capable of independently managing marketing initiatives, identifying growth opportunities, and collaborating with the Business Development team to support client acquisition.

Key responsibilities and qualifications

• SEO & Technical Optimization: Develop and execute SEO strategies to improve organic rankings, website traffic, technical performance, and search visibility.
• Generative Engine Optimization (GEO): Enhance the company's visibility and citations across AI-powered platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Answer Engine Optimization (AEO): Optimize website content for AI-generated answers, conversational searches, and featured snippets.
• Website Management: Oversee website performance, content updates, user experience, and search engine optimization.
• Keyword Research & Competitor Analysis: Identify high-value keywords, analyze market trends, and evaluate competitors to uncover growth opportunities.
• Content & Brand Management: Develop SEO- and GEO-optimized content while maintaining a consistent and professional brand identity across digital platforms.
• Digital Marketing Campaigns: Plan, manage, and optimize Google Ads, LinkedIn, email, WhatsApp, and social media marketing campaigns.
• Analytics & Reporting: Track organic traffic, keyword rankings, conversions, and AI search visibility using Google Analytics, Search Console, SEMrush, Ahrefs, and relevant tools.
• Marketing Strategy & Lead Generation: Develop marketing plans that strengthen brand awareness, generate qualified inbound inquiries, and support the Business Development team.
• Technical Expertise: Strong knowledge of SEO, GEO, AEO, Google Tag Manager, WordPress or similar CMS platforms, and basic HTML/CSS.
• Professional Experience: Minimum 3–5 years of relevant experience in digital marketing and SEO. Experience in professional services, accounting, auditing, consulting, or B2B marketing is advantageous.
• Education: Bachelor's degree in Marketing.
• Location: Full-time, on-site in Dubai, UAE.