Digital Marketing & Lead Generation Specialist – Real Estate

Key Responsibilities

1. Digital Advertising & Paid Lead Generation

• Independently plan, create, launch, manage, and optimise advertising campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads for residential, commercial, luxury, and off-plan property investments in Dubai.
• Manage advertising campaigns targeting Dubai, Sydney, Melbourne, Brisbane, and other relevant markets.
• Conduct audience research, competitor analysis, keyword research, and demographic targeting.
• Manage campaign budgets, bidding strategies, placements, retargeting, and audience segmentation.
• Continuously monitor and improve cost per lead (CPL), qualified lead cost, conversion rates, and return on advertising spend.
• Implement A/B testing for creatives, advertising copy, targeting, and landing pages.
• Develop retargeting campaigns for previous enquiries, website visitors, and potential investors.
• Plan and execute lead generation campaigns for property launches, exhibitions, roadshows, webinars, and private investor meetings.
• Monitor competitors' advertising activities through Meta Ads Library and other relevant platforms.

1. Zoho CRM Management & Lead Distribution

• Manage and maintain the company's Zoho CRM system.
• Ensure leads generated from advertising campaigns, websites, and registration platforms are correctly captured in the CRM.
• Create, configure, and maintain CRM workflows, automation rules, lead assignment rules, and lead distribution systems.
• Distribute and reassign leads to sales agents according to management-approved allocation rules.
• Create and manage CRM fields, views, layouts, tags, lead statuses, and reporting dashboards.
• Identify and correct duplicate, incorrectly assigned, or incomplete lead records.
• Monitor lead movement, sales follow-ups, appointment bookings, and lead conversion.
• Coordinate with the sales team to evaluate lead quality and improve campaign targeting.
• Manage CRM integrations with Facebook Lead Ads, website forms, email platforms, and approved WhatsApp systems.
• Provide CRM training and technical support to employees when required.
• Maintain the security, accuracy, and confidentiality of company lead data.

1. Website & Landing Page Management

• Manage and regularly update the company's websites and marketing landing pages.
• Create high-converting landing pages for property projects, lead generation campaigns, and upcoming events.
• Update project descriptions, images, prices, registration forms, and other approved information.
• Ensure landing pages are mobile-responsive, fast-loading, and user-friendly.
• Connect website enquiry forms directly to Zoho CRM.
• Monitor website performance, broken links, form submissions, and technical issues.
• Perform basic search engine optimisation (SEO) and landing-page conversion optimisation.
• Coordinate domain, hosting, website security, and maintenance activities.

1. Conversion Tracking & Marketing Analytics

• Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and Google Ads conversion tracking.
• Track enquiries, form submissions, WhatsApp enquiries, event registrations, and other relevant conversion actions.
• Implement UTM parameters to identify the source and performance of each campaign.
• Build reports showing advertising spend, total leads, qualified leads, appointments, and conversion performance.
• Analyse campaign results and identify opportunities to improve lead quality and reduce acquisition costs.
• Monitor campaign attribution and resolve tracking discrepancies.
• Provide regular performance reports and recommendations to management.

1. Dubai Property Expo & Event Marketing

• Plan and execute digital marketing campaigns for Dubai Property Expos, developer roadshows, investment seminars, and private investor meetings.
• Manage lead generation and registration campaigns for events in Dubai and Australia.
• Create and maintain event listings on Eventbrite, AllEvents, and other relevant platforms.
• Develop dedicated event landing pages and registration forms.
• Integrate event registrations with the CRM for sales follow-up and attendance tracking.
• Coordinate pre-event awareness campaigns, reminder campaigns, and post-event retargeting.
• Analyse registrations, confirmed appointments, attendance, qualified prospects, and post-event conversion.

1. Email Marketing & Automation

• Manage Mailchimp and other approved email marketing platforms.
• Create, schedule, and distribute newsletters and promotional email campaigns.
• Develop segmented email campaigns for investors, prospects, previous enquiries, and event attendees.
• Create automated follow-up journeys for new leads and event registrations.
• Maintain subscriber lists, email templates, and audience segmentation.
• Monitor open rates, click-through rates, unsubscribes, and lead conversions.
• Maintain accurate subscriber permissions and opt-out processes.

1. Creative Team & Content Coordination

• Work closely with the marketing team, Head of Content, graphic designers, videographers, and video editors.
• Prepare clear creative briefs for advertising campaigns.
• Communicate campaign objectives, target audiences, and required messaging.
• Recommend advertising hooks, headlines, calls to action, and creative variations.
• Review advertising materials to ensure they meet campaign requirements.
• Coordinate the delivery of creatives before scheduled campaign launches.
• Identify high-performing ad creatives and recommend improvements based on campaign data.

1. Marketing Systems & Technical Administration

• Maintain administrative access and integrations across authorised advertising, website, CRM, and marketing accounts.
• Support company email account configuration, email signatures, and promotional email banners.
• Coordinate email hosting, domain, and technical troubleshooting when required.
• Maintain organised records of campaigns, digital assets, configurations, and ongoing marketing activities.
• Ensure company accounts and marketing assets remain under company-controlled ownership and access.
• Document important workflows and provide system training to other team members.

1. Marketing Strategy & Market Research

• Research Dubai real estate trends, property launches, competitor campaigns, and investor demand.
• Identify relevant target audiences in the UAE and Australia.
• Develop different campaign strategies for residential investors, commercial property investors, and high-net-worth individuals.
• Work with management to develop monthly lead generation plans and marketing budgets.
• Recommend improvements to advertising channels, lead funnels, landing pages, and follow-up systems.
• Ensure advertising information, financial claims, investment returns, and project promotions use approved and verifiable information.

Required Qualifications & Experience

• Minimum 3 years of hands-on experience in digital marketing, performance marketing, or paid lead generation.
• Proven experience independently managing Meta Ads and Google Ads.
• Strong knowledge of Zoho CRM, lead management, automation, and reporting.
• Experience with website administration and landing-page creation.
• Experience using Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical skills and experience optimising advertising campaigns based on performance data.
• Experience with email marketing platforms, preferably Mailchimp.
• Understanding of lead funnels, audience segmentation, retargeting, and conversion optimisation.
• Excellent communication, organisation, and problem-solving skills.
• Ability to independently manage multiple campaigns and deadlines.
• Strong written and spoken English.

Preferred Qualifications

• Previous experience in Dubai real estate lead generation.
• Experience targeting international property investors, particularly Australian audiences.
• Experience marketing off-plan, luxury, residential, or commercial real estate.
• Understanding of Dubai property exhibitions and investor roadshows.
• Experience integrating Zoho CRM with Meta, Google, websites, and WhatsApp platforms.
• Familiarity with website builders, landing-page tools, and basic SEO.
• Experience coordinating a creative production team.
• Experience maintaining multiple websites and marketing platforms.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Number of leads generated and percentage of qualified leads.
• Cost per lead and cost per qualified lead.
• Campaign conversion rates and efficiency of advertising spend.
• Number of appointments and event registrations generated.
• CRM lead capture accuracy, distribution accuracy, and data quality.
• Speed and reliability of marketing integrations and reporting.
• Landing-page conversion rates.
• Contribution of marketing-generated leads to sales opportunities and closed transactions.
• Timely campaign execution, reporting, and system maintenance.

Performance targets will be established by management based on campaign budgets, markets, and business objectives.

Who We Are Looking For

We are looking for someone who takes complete ownership of digital lead generation rather than simply launching advertisements.

The successful candidate must understand the entire marketing funnel, from identifying the right audience and creating effective campaigns to capturing leads in the CRM, coordinating with the sales team, and improving conversions.

You should be comfortable working across both Dubai and Australia marketing operations, managing multiple campaigns, and reporting results clearly to management.

How to Apply

Please submit your updated CV through Indeed. Or drop me an email at admin@mirihomes.com

Applicants are encouraged to include:

• Examples of Meta Ads and Google Ads campaigns they have personally managed.
• Approximate monthly advertising budgets previously handled.
• Examples of lead generation results, including CPL and qualified lead performance.
• Details of their Zoho CRM experience.
• Examples of landing pages, campaign dashboards, or marketing automation projects.

Only candidates with relevant hands-on digital advertising and lead generation experience will be shortlisted.

Pay: AED7,000.00 - AED10,000.00 per month

Application Question(s):

• How many years of experience do you have managing Meta Ads and Google Ads?
• Have you previously generated leads for a Dubai real estate company?
• Have you independently managed Zoho CRM, including workflows and lead assignments?
• What is the largest monthly advertising budget you have personally managed?
• Can you set up Meta Pixel, GA4, Google Tag Manager, and conversion tracking?
• Have you created landing pages and connected them with a CRM?
• Are you currently based in the UAE?
• What is your notice period?
• Do you require a visa?

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person