Digital Marketing Head ( Restaurant Background)

Job Summary

We are looking for an experienced and creative Digital Marketing Head to lead and manage the digital marketing activities for our restaurant brands. The ideal candidate will be responsible for developing and implementing digital marketing strategies, strengthening brand presence, driving customer engagement, increasing online visibility, and generating revenue through digital platforms.

The candidate should have strong experience in the restaurant and hospitality industry, with expertise in social media marketing, online advertising, branding, content creation, and digital campaign management.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies for all restaurant brands.
• Plan and execute marketing campaigns to increase brand awareness, customer engagement, and sales.
• Manage digital marketing budgets and ensure effective utilization of marketing resources.
• Identify market trends, customer preferences, and competitor activities.

1. Social Media Management

• Oversee social media platforms, including Instagram, Facebook, TikTok, Snapchat, and other relevant channels.
• Develop monthly content calendars, promotional campaigns, and social media strategies.
• Ensure consistent brand communication and visual identity across all platforms.
• Monitor social media performance, customer feedback, and online reputation.
• Develop strategies to increase followers, engagement, reach, and customer conversion.

1. Paid Advertising & Performance Marketing

• Plan and manage paid advertising campaigns through Meta Ads, Google Ads, TikTok Ads, and other platforms.
• Monitor campaign performance and optimize advertisements to achieve better ROI.
• Generate leads, increase restaurant visits, and drive online orders through digital campaigns.
• Track marketing KPIs, including reach, impressions, engagement, conversions, and cost per acquisition.

1. Branding & Content Development

• Lead creative campaigns for restaurant launches, new menu introductions, seasonal promotions, and special offers.
• Coordinate with graphic designers, photographers, videographers, and content creators.
• Oversee the development of promotional videos, food photography, reels, and digital advertisements.
• Ensure all marketing materials align with the restaurant's brand identity.

1. Online Delivery & Business Growth

• Coordinate with food delivery platforms such as Talabat, Snoonu, Rafeeq, and other relevant platforms.
• Develop promotional strategies to increase online orders and delivery revenue.
• Monitor online ratings, customer reviews, and feedback.
• Work with restaurant operations teams to improve customer experience and brand visibility.

1. Team Management & Reporting

• Lead and manage the digital marketing team.
• Coordinate with restaurant managers and operations teams to understand business requirements.
• Prepare monthly marketing performance reports and campaign analysis.
• Present marketing strategies, campaign results, and business growth recommendations to management.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Minimum 5–7 years of experience in digital marketing, preferably within the Restaurant / F&B / Hospitality industry.
• Proven experience managing multiple restaurant brands.
• Strong knowledge of social media marketing and performance marketing.
• Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads.
• Experience in managing digital marketing budgets and analyzing campaign performance.
• Knowledge of SEO, SEM, Google Analytics, and online reputation management.
• Strong leadership, communication, and creative skills.
• Ability to develop marketing strategies that directly contribute to business growth.

Technical Skills

• Meta Business Suite & Ads Manager
• Google Ads & Google Analytics
• Instagram, Facebook, TikTok & Snapchat
• SEO & SEM
• Content Strategy & Social Media Management
• Performance Marketing & Campaign Optimization
• Canva / Adobe Creative Suite (working knowledge)
• Marketing Analytics & Reporting

Preferred Candidate Profile

• Candidates with experience in restaurant chains, QSRs, cafés, cloud kitchens, and hospitality groups are preferred.
• Experience handling multiple restaurant brands and marketing campaigns simultaneously.
• Strong understanding of the Qatar F&B market and local customer behaviour.

Work Location: In person