Digital Marketing Head
# Digital Marketing Head **Quick Ride** · Marathahalli, Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Company: Quick Ride Location: Bengaluru, Karnataka Job Type: Full-time Experience: 2 – 5 Years About the RoleQuick Ride is looking for a Digital Marketing Expert with 2 – 5 years of experience to drive digital growth, user acquisition, brand visibility, app engagement, lead generation, and customer retention. The ideal candidate will have a strong combination of performance marketing, SEO, social media, content creation, app marketing, analytics, and creative skills , along with excellent English communication. Key Responsibilities 1. Digital Marketing Strategy Develop and execute digital marketing strategies aligned with business goals. Identify and understand key audiences including commuters, riders, drivers, corporate employees, and businesses. Plan campaigns across the customer lifecycle, from awareness and acquisition to engagement and retention. Monitor market trends and competitor activities to identify growth opportunities. 2. Performance Marketing Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms . Drive app installs, registrations, bookings, leads, and customer acquisition. Monitor key metrics including CPC, CPM, CTR, CPA, CAC, conversion rate, ROAS, and ROI . Conduct A/B testing of creatives, messaging, landing pages, and offers. 3. SEO & Website Growth Develop and implement SEO strategies to increase organic visibility and website traffic. Conduct keyword research related to carpooling, bike pooling, corporate transportation, employee transportation, and commuting. Optimize website pages, content, titles, meta descriptions, headings, and internal links. Monitor keyword rankings and organic performance. Use basic HTML and CSS for website and landing-page optimization. 4. Social Media & Creative Content Manage Quick Ride's presence across Instagram, Facebook, LinkedIn, YouTube, and X . Plan social media calendars and develop relevant campaign concepts. Create engaging social media posts, captions, creatives, videos, and promotional content . Develop campaigns around mobility, carpooling, sustainability, commuting, fuel savings, and traffic reduction. Coordinate with designers and other creative teams to maintain consistent brand communication. 5. Blog & Content Marketing Research and write informative and SEO-friendly blogs and articles . Create website and marketing content relevant to urban mobility and corporate transportation. Develop content that supports organic growth, brand awareness, and customer education. 6. App Marketing & ASO Drive growth in app downloads, registrations, active users, rides, and repeat usage . Manage and optimize Quick Ride's presence on the Google Play Store and Apple App Store . Implement App Store Optimization (ASO) strategies, including optimization of app titles, descriptions, keywords, screenshots, creatives, ratings, and reviews. Monitor app-store visibility, rankings, conversion rates, and acquisition performance. Analyze the user journey from advertisement → installation → registration → first ride → repeat ride and identify opportunities to improve conversion and retention. Coordinate with product and technology teams on app-growth initiatives. 7. CRM & Customer Engagement Plan targeted communication through email, SMS, WhatsApp, and push notifications , where applicable. Develop campaigns for new, inactive, and frequent users. Segment audiences based on customer behavior and engagement. Support initiatives designed to increase repeat usage and customer retention. 8. Analytics & Reporting Track marketing performance using Google Analytics, Google Ads, Meta Ads Manager, Google Search Console, and app analytics platforms . Prepare weekly and monthly performance reports. Analyze campaign and funnel data to identify trends, opportunities, and areas for improvement. Measure acquisition, conversion, engagement, and retention performance. 9. Corporate / B2B Marketing Generate qualified digital leads from companies seeking employee transportation and corporate mobility solutions. Develop LinkedIn and Google campaigns targeting HR, Admin, Facilities, and Corporate Mobility decision-makers. Create B2B landing pages and lead-generation campaigns. Nurture digital leads and work closely with the sales team to support conversions. Required Experience 2–5 years of relevant experience in Digital Marketing. Hands-on experience in performance marketing, SEO, social media, content marketing, and digital campaign management . Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console . Practical understanding of App Store and Google Play Store optimization / ASO . Experience in content creation and blog writing . Basic knowledge of HTML and CSS . Strong analytical and data-driven approach. Required Skills Digital Marketing Strategy Performance Marketing SEO & Keyword Research Social Media Marketing App Store & Google Play Store / ASO Creative & Content Preparation Content Creation Blog Writing & SEO Content Writing Google Ads & Meta Ads Analytics & Performance Reporting CRM & Customer Engagement Basic HTML & CSS Excellent English – written and verbal Creative thinking and problem-solving Campaign planning and execution Key KPIsWebsite traffic and organic growth App downloads and registrations Cost Per Install (CPI) Cost Per Acquisition (CPA/CAC) App Store and Google Play Store performance Leads and conversions Number of rides/bookings generated Repeat-user and retention rates ROAS / ROI Social media engagement Corporate/B2B leads generated The ideal candidate is a creative, analytical, proactive, and results-oriented digital marketer who can combine marketing strategy with hands-on execution. You should be comfortable working across paid advertising, SEO, social media, content, app marketing, analytics, and CRM , while being able to communicate effectively with creative, product, technology, and sales teams. Join Quick Ride and contribute to building smarter, more efficient, and sustainable urban mobility through digital growth. Pay: ₹25,000.00 - ₹50,000.00 per month Work Location: In person
Наблюдалась 2026-09-22, впервые 2026-09-21, источник — Indeed.