Digital Marketing Executive

Job Description

We are looking for a highly motivated, innovative and detail-oriented Sales & Digital Marketing Executive .

This person directly owns the performance outcomes for our digital marketing channels and platforms and social media , he/she will be responsible for overseeing the copywriting, email marketing .

He/She will report directly to the company director. He/she is expected to work closely with the sales team to ensure that digital strategies are effectively integrated into brand marketing and paid media efforts.

· Day-to-day Responsibilities:

· Plan, execute and manage digital marketing campaigns and online advertisements including web/SEO/SEM/Social media/ e-commerce sites to increase traffic and brand awareness , work with sales team in the main store .

· Creation of product listings and crafting of product write-ups on e-commerce platforms.

· Resizing of product images and use AI tools to create lifestyle photos.

· Implementing Facebook and Google Ads Campaign

· Working closely with sales team to strategize campaigns for lead generation activities

· Report and/or fix any errors or bugs in online content

· Continually monitor page rank on Google, and optimize our admin page to ensure we are above the fold for all relevant keywords & search terms.

Social Media Marketing:

· Own the development of a strategic social media marketing plan across all new and existing social media channels to drive acquisition performance KPIs

· Planning of social media calendar, brainstorming ideas, content creation and execution to meet all performance objectives

· Conceptualising and creating engaging content and banners across platforms

· Track success of social media initiatives and ensure set KPIs are met by analysing key data, metrics and insights of respective digital media platforms

· Ensure quality control of the company’s relevant conversations and responses in social media and marketplaces.

Email Marketing:

· Craft compelling and results-driven email marketing and banners

· Drive initiatives to grow email database and optimize EDM objectives like open rates, click through and conversions

· Requirements:

· Possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing or related fields

· At least 1-2 years proven track-record of executing high conversion social media marketing campaigns.

· Proficiency in English and AI tools is a must like General and chatGPT and Gemini in specific

· Good understanding of e-commerce .

· Able to work independently

· Experience in using / managed the Ecommerce Platforms :

. Social Media Marketing (facebook power editor, facebook page manager, instagram ads) and shopify platform

We regret to inform you that only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Experience:

• digital marketing: 3 years (Required)

Location:

• Dubai (Required)

Work Location: In person