Digital Marketing & Content Executive (Social, SEO & Client Work)

Mobinweb is a Dubai-based software and web development company (est. 2000) behind QBM, our accounting and business-management software for UAE SMEs. We’re building our social presence and lead engine from scratch — and we’re looking for one capable, AI-savvy person to own it end to end, and to help deliver marketing content for our clients too.

You’ll plan and create content for Instagram, LinkedIn, TikTok, Facebook, X, YouTube and Pinterest, run our SEO and landing pages, turn followers into leads, and apply the same skills to projects for Mobinweb’s customers. We expect you to use AI tools to work faster and smarter. If you can make “boring” business software genuinely interesting to follow, we want to talk.

What you’ll do

• Plan, shoot/edit and publish short-form video and graphics across all our social channels
• Write punchy captions, hooks and ad copy aimed at UAE business owners
• Grow followers and, more importantly, generate qualified leads
• Run SEO and build/optimize lead-generation landing pages
• Produce social content, copy and marketing assets for Mobinweb’s clients as part of our services
• Use AI tools (content, copy, image/video, research) to produce more, faster, at high quality
• Reply to comments and DMs, and nurture inbound interest into demos
• Track what works and report on reach, engagement and leads

What we’re looking for

• 2+ years in social media / content / digital marketing (B2B or software a strong plus)
• Able to create content independently — script, shoot, edit, caption
• Confident, practical user of AI tools (e.g. ChatGPT, Claude, CapCut AI, Canva AI, image/video generators)
• Comfortable with editing tools (CapCut/Premiere), Canva, and scheduling platforms
• Working knowledge of SEO and landing-page basics
• Able to juggle both our own channels and client deliverables
• Strong written English; Arabic is a plus
• Based in the UAE or willing to relocate

Details

• Full-time, on-site in Dubai (9:00–18:00; Saturdays until 16:00)
• Salary: AED [X,XXX]–[X,XXX]/month, based on experience
• To apply: send your CV and 2–3 examples of content you’ve created (links welcome)

Full job description

Role: Digital Marketing & Content Executive Company: Mobinweb — Software & Web Development, Dubai (est. 2000) Reports to: Manager, Support & Sales Type: Full-time, on-site

About the role

Mobinweb builds software and websites for UAE businesses, including QBM, our accounting and business-management product for SMEs. This role owns our content and social-led lead generation from the ground up — and also contributes to marketing work we deliver for our clients. We work lean and expect smart use of AI tools to multiply output, so one person can cover a lot without cutting corners on quality.

This suits someone who likes building from scratch, works independently, uses AI fluently, and enjoys making unglamorous subjects (accounting software, VAT, e-invoicing, web development) into content people want to follow.

Key responsibilities

Content & social (our own channels)

• Own the content calendar across Instagram, LinkedIn, TikTok, Facebook, X, YouTube and Pinterest
• Produce short-form video (script, shoot, edit) and graphics, including our “QBM Explained” series
• Write captions, hooks and campaign copy tailored to UAE SME owners, accountants and founders
• Build recurring, followable formats (tips, myth-busting, compliance/deadline content)

Client services

• Produce social content, copywriting and marketing assets for Mobinweb’s customers as part of our service offering
• Adapt tone and style to each client’s brand and audience
• Deliver client work to deadline alongside our in-house content

AI-powered production

• Use AI tools for content ideation, copywriting, image/video generation, editing and research
• Continuously find faster, higher-quality ways to produce using new tools

SEO, GEO & landing pages

• Improve search visibility for terms like “accounting software UAE,” “ERP software Dubai,” “e-invoicing software UAE”
• Build and optimize lead-generation landing pages with a clear single offer and call-to-action
• Apply on-page SEO and structured data so pages surface in search and AI answer engines

Community & leads

• Respond promptly to comments and DMs; nurture inbound interest toward demos, trials and consultations
• Hand qualified leads to the sales team and follow up on outcomes

Reporting

• Track reach, engagement, followers and — the priority — qualified leads
• Report regularly and propose next steps

Requirements

• 2+ years in digital marketing, social media or content creation (B2B/software a strong advantage)
• Able to independently produce content end to end: scripting, filming, editing, design and copy
• Confident, practical user of AI tools (ChatGPT, Claude, CapCut AI, Canva AI, image/video generators, etc.)
• Proficiency with video editing (CapCut, Premiere or similar), Canva/design tools, and scheduling platforms
• Working understanding of SEO and landing-page conversion basics
• Comfortable handling both in-house channels and client deliverables
• Excellent written English; Arabic a plus
• Self-starter who can run a function solo and grow it

Nice to have

• Experience marketing accounting, ERP, SaaS or IT services
• Experience producing content for multiple clients/brands
• Familiarity with paid social and analytics (Meta Ads, Google Analytics)
• An existing portfolio of short-form video

What we offer

• The chance to build a function from zero and own the results
• Direct, visible business impact — your work generates leads and serves real clients
• [Salary range, visa, leave and any other benefits — fill in]

Working hours: 9:00–18:00, Saturdays until 16:00, on-site in Dubai.

To apply: Send your CV and 2–3 samples of content you’ve personally created.

Pay: AED2,500.00 - AED3,500.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• Social media strategy: 1 year (Preferred)

Work Location: In person