Digital Marketing & Clinic Operations Coordinator

Digital Marketing & Clinic Operations Coordinator

Retrieve Mind Polyclinic | Dubai Media City, Dubai

Job Type: Full-time, On-site

Salary: AED 4,000–5,000 per month, depending on experience and technical competence

Location: Concord Tower, Dubai Media City, Dubai

About Retrieve Mind Polyclinic

Retrieve Mind Polyclinic is a specialist mental healthcare facility in Dubai Media City, providing psychiatric consultations, psychological therapies and comprehensive mental health assessments.

We are seeking a technically skilled, proactive and versatile Digital Marketing & Clinic Operations Coordinator to manage our digital marketing activities, optimise our online presence and support the technical and administrative operations of the clinic.

The primary focus of this position is hands-on Google Ads management, PPC campaign optimisation, website performance and digital lead generation. The successful candidate will also support social media branding, IT systems and day-to-day clinic administration.

This is a practical, execution-focused position suited to someone who enjoys working across digital marketing, technology and business operations.

Key Responsibilities

1. Google Ads & Performance Marketing — Primary Responsibility

• Independently manage, monitor and optimise Google Ads campaigns, particularly Google Search campaigns.
• Conduct keyword research, search-term analysis, negative keyword optimisation and competitor analysis.
• Manage campaign budgets, bidding strategies, ad copy and campaign structure to improve advertising efficiency.
• Monitor cost per lead, conversion rates, advertising expenditure and campaign performance.
• Implement and maintain accurate conversion tracking for phone calls, WhatsApp enquiries and appointment bookings.
• Analyse campaign results and identify opportunities to increase qualified patient enquiries while reducing wasted advertising expenditure.
• Prepare weekly and monthly reports on advertising performance, enquiries, bookings and conversions.
• Coordinate landing-page improvements to maximise the effectiveness of paid advertising.

1. Website Management, SEO & Digital Analytics

• Maintain and update the clinic website and service-specific landing pages.
• Optimise website speed, mobile responsiveness, user experience and conversion performance.
• Manage Google Analytics 4, Google Tag Manager, Google Search Console and Google Business Profile.
• Perform on-page SEO, keyword optimisation and routine technical SEO improvements.
• Coordinate website modifications, troubleshooting and hosting-related matters with external providers when necessary.
• Support CRM systems, WhatsApp Business integration and digital lead-tracking processes.

1. Social Media Marketing & Brand Development

• Manage the clinic’s social media presence across Instagram, Facebook, LinkedIn and other relevant platforms.
• Develop and maintain a structured social media content calendar.
• Create professional educational posts, promotional materials, short videos, reels and digital graphics.
• Use Canva, CapCut, Adobe applications or similar tools for content creation and editing.
• Maintain consistent branding across the clinic’s website, social media and marketing materials.
• Coordinate with the clinical team to develop accurate and professionally appropriate mental health content.
• Monitor social media performance and recommend improvements to brand visibility and audience engagement.

1. IT Systems & Technical Coordination

• Provide first-level technical support for clinic computers, printers, networking and routine software issues.
• Coordinate with the clinic’s EMR provider regarding software maintenance, troubleshooting and system updates.
• Assist with technical coordination relating to NABIDH integration and other healthcare information systems.
• Maintain communication with external IT vendors and service providers.
• Support digital record management, software access, basic data security and technical documentation.
• Identify opportunities to improve administrative efficiency through appropriate digital tools and automation.

1. Clinic Administration & Operational Coordination

• Support the day-to-day administrative functioning of the clinic in coordination with reception, accounts and nursing staff.
• Assist with DHA licensing documentation, professional registration, renewals and other regulatory administrative requirements.
• Coordinate MOHRE-related processes, employee documentation, visa applications and renewals, and government-related administrative work.
• Liaise with PROs, vendors, maintenance providers and external service organisations.
• Maintain administrative records, staff documentation and operational reports.
• Assist with appointment-system administration, patient enquiry tracking and workflow improvements.
• Coordinate routine operational matters and escalate clinical, regulatory or technical issues to the appropriate responsible professional.
• Support management with additional administrative and operational tasks as required.

Required Qualifications & Experience

• Bachelor’s degree or diploma in Digital Marketing, Information Technology, Computer Science, Business Information Systems or a related discipline.
• Minimum 2–3 years of hands-on experience in digital marketing, including direct Google Ads campaign management.
• Strong working knowledge of Google Search Ads, PPC optimisation, Google Analytics 4 and Google Tag Manager.
• Experience in website management, landing-page optimisation and SEO.
• Familiarity with WordPress or similar website content management systems.
• Experience in social media management and digital content creation.
• Good computer troubleshooting, organisational and administrative skills.
• Strong analytical ability and proficiency in Microsoft Excel or Google Sheets.
• Good written and spoken English.
• Willingness to learn healthcare administrative procedures, DHA processes and MOHRE requirements.

Preferred Skills

• Google Ads certification and demonstrable experience managing live PPC campaigns.
• Experience with conversion tracking, call tracking, CRM and WhatsApp Business automation.
• Basic HTML/CSS or website development knowledge.
• Familiarity with Canva, CapCut, Adobe Photoshop or similar creative tools.
• Previous experience in a UAE healthcare facility.
• Knowledge of DHA, NABIDH, EMR systems or UAE government administrative processes.

Healthcare experience is an advantage but is not mandatory. Strong technical marketing skills are essential.

Ideal Candidate

We are looking for someone who is technically confident, commercially aware, organised and willing to take ownership of responsibilities.

The successful candidate should be comfortable personally managing advertising campaigns, maintaining websites, creating digital content, resolving routine technical problems and supporting administrative operations.

This is not solely a social media content creation role or a conventional clinic receptionist position.

Selection Process

Shortlisted candidates will undergo a practical assessment covering Google Ads campaign optimisation, website management, digital analytics and general technical aptitude.

Candidates should be prepared to demonstrate examples of advertising campaigns they have personally managed, including campaign budgets, optimisation methods and measurable results.

Employment: Full-time, on-site

Location: Retrieve Mind Polyclinic, Concord Tower, Dubai Media City

Salary: AED 4,000–5,000 per month, depending on experience and demonstrated skills

To Apply: Submit your updated CV, along with examples of Google Ads campaigns, website projects or digital marketing work you have personally managed.

Pay: AED4,000.00 - AED5,000.00 per month

Work Location: In person