DIGITAL MARKETING ANALYST
# DIGITAL MARKETING ANALYST **Aptech Qatar Computer Education Centre WLL** · Doha · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role JOB DESCRIPTIONDIGITAL MARKETING ANALYST Company: Aptech Qatar Computer Education Centre W.L.L. Location: Doha, Qatar Employment Type: Full-Time | On-Site Department: Marketing Reports To: Centre Manager / Centre Head About Aptech Qatar Aptech Qatar Computer Education Centre W.L.L., a member of Al Mana International Holding and a franchisee of Aptech Worldwide, has been providing professional education and training in Qatar since 1994. We offer industry-oriented programs in Information Technology, Multimedia and Animation, and professional skills development. Job Summary We are looking for a results-oriented Digital Marketing Analyst to analyze, manage, and optimize digital marketing campaigns to increase brand awareness, generate quality student enquiries, improve admission conversions, and support business growth. The ideal candidate should have hands-on experience with digital advertising platforms, marketing analytics, lead generation, and performance reporting. Key Responsibilities 1. Digital Marketing & Campaign Analysis - Monitor and analyze campaigns across Facebook, Instagram, Google Ads, LinkedIn, and other digital platforms. - Evaluate campaign performance and recommend improvements to increase reach, engagement, and conversions. - Monitor advertising budgets, cost per lead (CPL), cost per acquisition (CPA), and return on investment (ROI). - Conduct A/B testing of advertisements, headlines, creatives, audiences, and landing pages. 2. Lead Generation & Admission Performance - Develop and optimize digital campaigns to generate enquiries for IT, AI, Multimedia, Animation, AutoCAD, CCNA, MS Office, and other training programs. - Track leads from initial enquiry through follow-up and admission. - Analyze lead quality, conversion rates, and campaign effectiveness. - Coordinate with the Admissions and Sales teams to improve lead follow-up and conversion. - Identify the best-performing courses, audiences, platforms, and campaigns. 3. Social Media & Website Analytics - Analyze the performance of Facebook, Instagram, LinkedIn, and other social media channels. - Monitor website traffic, visitor behaviour, enquiry forms, and conversion performance. - Support SEO activities, keyword research, Google Business Profile optimization, and website improvements. - Research competitors, market trends, and potential student segments in Qatar. 4. Reporting & Data Analysis - Prepare daily, weekly, and monthly digital marketing performance reports. - Maintain accurate records of advertising expenditure, leads, CPL, conversions, and ROI. - Develop Excel reports and dashboards to support management decisions. - Identify underperforming campaigns and recommend corrective actions. - Track marketing performance against agreed targets and budgets. 5. Marketing Coordination - Coordinate with the marketing, admissions, and academic teams to align campaigns with course schedules and enrolment targets. - Support promotional campaigns, seasonal offers, events, and new course launches. - Ensure consistent branding and accurate course information across digital channels. - Stay updated on digital marketing trends, advertising tools, and AI-powered marketing solutions. Qualifications - Diploma or Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. - Minimum 2 years of relevant digital marketing experience preferred. - Practical experience in lead generation and paid advertising campaigns. - Experience in the education or training industry is an advantage. Required Skills & Tools - Meta Ads Manager (Facebook and Instagram advertising). - Google Ads and Google Analytics 4 (GA4). - Microsoft Excel, including formulas, PivotTables, and reporting. - Social media performance analysis and campaign optimization. - SEO, keyword research, and website analytics. - Lead tracking, conversion analysis, and ROI reporting. - Strong analytical, problem-solving, communication, and organizational skills. - Knowledge of Looker Studio, Google Tag Manager, CRM systems, or AI marketing tools is an advantage. Candidate Requirements - Must currently reside in Qatar. - Must hold a transferable visa and be eligible to change employers, as applicable. - Must be available to join immediately. - Must be comfortable working full-time from our Doha centre. - Must demonstrate practical knowledge of digital campaign performance and lead generation. Key Performance Indicators (KPIs) Performance will be evaluated based on: - Number of qualified student enquiries generated. - Cost per lead (CPL) and cost per admission. - Lead-to-admission conversion rate. - Return on advertising spend (ROAS) and marketing ROI. - Performance against campaign budgets and targets. - Accuracy and timely submission of marketing reports. - Improvement in website traffic, engagement, and campaign conversions. How to Apply: Interested candidates may send their updated CV to: Email: jobs@aptechqatar.com Location: Doha, Qatar Please mention Digital Marketing Analyst in the email subject line. Pay: QAR3,000.00 - QAR5,000.00 per month Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-13, источник — Indeed.