Digital and Event Marketing Specialist

Who We Are:

InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries.

What We Do:

Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.

How You'll Help: The Digital Marketing Manager will lead InGenius Prep 's event marketing — including partner webinars and in-person events — while also driving content, advertising, and community growth on WeChat. This role builds brand awareness and generates qualified leads, positioning InGenius Prep as a leader in educational consulting, with expanding support for the new markets.

What You'll Do:

• Develop strategies and tactics to promote our company and drive qualified leads to our front door
• Deploy successful full-cycle marketing campaigns (start to finish)
• Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
• Oversee in-house and partner presentations, RSVPs, and event success
• Research and attend industry events - expos, networking events, etc.
• Produce valuable and engaging content for WeChat
• Build strategic partnerships with key industry players
• Measure and report performance of marketing campaigns, gain insight, and assess against goals
• Leverage AI tools to improve marketing efficiency and output

You'll be a good fit if you:

• Have native-like fluency in Chinese speaking and writing
• Bring proficiency with Chinese social media platforms (WeChat and Xiaohongshu, etc.)
• Have strong time-management skills
• Have working knowledge of college applications/admissions process
• Have experience in marketing-related work (campus involvement, internships, etc)
• Stay up to date with the latest trends and best practices in marketing

Benefits:

InGenius Prep offers employees a competitive salary along with paid time off, healthcare, vision, dental, retirement options, parental leave, remote work flexibility, professional development and a fun, collaborative work environment.

What We Believe:

Salary: $45,000 – $55,000 / year

Originally posted on Himalayas