Deputy Manager - Trade Marketing
# Deputy Manager - Trade Marketing **NITCO LIMITED** · Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 9 дней назад* · *Источник: Indeed* --- ### About the Role Key Responsibilities: 1. Trade Marketing Strategy & Planning · Develop and implement zonal trade marketing plans aligned with national strategies. · Customize dealer and retailer programs based on local market trends and sales objectives. · Plan and monitor trade promotional budgets and ROI in the zone. · Increasing and maintaining display share 2. Channel Development & Support · Lead initiatives to onboard, train, and engage channel partners – dealers, retailers, influencers.(architects.masons,interior designer and contractors) · Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays. · Support expansion of exclusive stores (Franchisee) , MBOs and enhance customer experience at touchpoints. 3. Schemes, Incentives & Loyalty Programs · Design and/or implement trade schemes, cashback offers, product bundling, and loyalty programs for channel partners. · Track participation and impact, and coordinate with sales and finance for timely payouts. 4. Retail Activation & Campaigns · Plan and execute zonal retail activations, roadshows, and influencer meets. · Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility. · Ensure proper branding at exhibitions, trade events, and dealer meets. 5. Cross-functional Collaboration · Work closely with sales teams for market insights and to drive trade engagement. · Coordinate with supply chain and product teams for POS material availability and product training support. · Provide feedback to the central marketing team on local requirements. 6. Performance Monitoring & Reporting · Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance. · Regular reporting on trade marketing KPIs – footfall uplift, secondary sales growth, brand recall, and partner satisfaction. 7. Team Management · Handling team of Regional Marketing Incharges · Team KPI & performance · Team leadership,performance,mentoring & grooming 8. Budget Management · Effectively managing marketing budgets for the zones. · Timely Invoice submission and monthly provisions. Pay: ₹700,000.00 - ₹900,000.00 per year Benefits: - Cell phone reimbursement - Flexible schedule - Provident Fund Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-05, источник — Indeed.