Dental Marketing
# Dental Marketing **Beauty Trick Medical Center** · Abu Dhabi · `On-site` 🕒 **Статус:** *Опубликовано: 13 дней назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Управление рисками]` `[Управление проектами]` --- ### About the Role We are seeking a creative, data-driven Dental Marketing to design and execute high-impact strategies that drive patient acquisition , enhance brand visibility , and improve retention. In this role, you will lead our digital presence, coordinate local community outreach, and optimize multi-channel campaigns to ensure a steady influx of new patients. The ideal candidate has experience navigating the unique compliance standards of healthcare marketing and excels at transforming clinical services into engaging, consumer-friendly messaging. Key Responsibilities Digital Marketing & Patient Acquisition - Campaign Management: Build, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and local healthcare directories to drive daily patient bookings. - SEO & Website Optimization: Partner with web developers to manage the clinic's website, build high-converting landing pages, and implement local SEO strategies to rank at the top of local search queries. - Performance Tracking: Track key metrics including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), monthly appointment volume, and conversion rates. Content Creation & Social Media - Social Media Management: Curate and schedule engaging content across Instagram, Facebook, TikTok, and YouTube, focusing on high-performing video content like patient transformation reels and educational shorts. - Patient Copywriting: Draft persuasive ad copy, email newsletters, educational blog posts, and operational SMS text blasts that simplify dental procedures for everyday patients. - Reputation Management: Monitor, respond to, and actively solicit positive patient reviews on Google Business Profile and other medical rating platforms. Brand Strategy & Internal Collaboration - Internal Marketing Coordination: Collaborate with dentists, orthodontists, hygienists, and front-desk staff to gather patient case studies, before-and-after photo galleries, and authentic behind-the-scenes content. - Local Community Outreach: Organize and represent the clinic at local health fairs, school visits, corporate wellness initiatives, and community events to increase offline brand equity. Qualifications & Skills - Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field. - Experience: Minimum 2–4 years of experience in digital marketing, with a strong preference for candidates with a proven track record in dental clinics, polyclinics, or dental service organizations (DSOs). - Technical Proficiency: - Proven expertise running campaigns inside Google Ads Manager and Meta Ads Manager. - Familiarity with dental CRM/practice management software (e.g., Dentrix, Open Dental, or local clinic software equivalents). - Basic proficiency with visual design and video editing platforms like Canva or CapCut for rapid content creation. - Soft Skills: Exceptional written communication skills, deep empathy for patient needs, strong project management capacity, and strict adherence to patient privacy regulations (such as HIPAA or local Ministry of Health standards). Salary will discuss upon interview Work Location: In person
Наблюдалась 2026-10-08, впервые 2026-09-24, источник — Indeed.