Demand Generation Strategist
# Demand Generation Strategist **WOW Remote Teams** · United States · `Remote` · `Full Time` 💼 **Уровень роли:** `Senior` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Demand-Generation]` `[Growth-Marketing]` `[B2B-Marketing]` `[Account-Based-Marketing]` `[Senior-Demand-Generation-Specialist]` `[Senior-Demand-Generation-Manager]` `[Senior-Growth-Marketing-Strategist]` --- ### About the Role This is a remote position. Our client is looking for a full-time Demand Generation Strategist to design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in the financial and tax consulting industry , delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service. This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate their Account-Based Marketing (ABM) strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement. Responsibilities - Develop a comprehensive demand generation strategy that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework. - Deeply analyze the Ideal Customer Profile (ICP) to identify industries, roles, and pain points that influence purchase decisions. - Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey. - Design and implement multi-touch campaigns integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion. - Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution. - Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points. - Partner with the content and creative teams to develop resources that engage audiences throughout the funnel. - Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution. - Define and track key performance indicators (KPIs) such as engagement rate, account activation, and opportunity creation. - Work closely with the Pardot Administrator and other team members to ensure accurate tracking, automation, and reporting across systems. - Analyze performance data and present actionable insights to refine campaigns and maximize ROI. - Serve as the strategic connector between marketing, content, and business development to ensure all outreach and nurture efforts align. - Contribute to the development of playbooks and frameworks that improve scalability and efficiency for future campaigns. Requirements - 5+ years of experience in B2B demand generation or growth marketing , ideally within financial services, consulting, or professional industries. - Deep understanding of Account-Based Marketing (ABM) and its execution across multiple channels. - Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth. - Hands-on experience with marketing automation and CRM platforms (e.g., Pardot, HubSpot, Salesforce, or similar). - Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations. - Excellent communication, organization, and project management skills. - Strong collaboration skills with the ability to work cross-functionally and influence without authority. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Familiarity with demand generation KPIs and funnel metrics. - Experience with paid media platforms, marketing automation workflows, and lead-scoring models. - Adept at balancing strategic planning with hands-on execution. - Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment. Benefits - Full-time, 100% remote position with flexible working hours. - Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm. - Exposure to cutting-edge B2B marketing strategies , including ABM, automation, and data analytics. - Collaborative, high-performance work culture that values innovation and results. - Competitive salary in USD and long-term professional growth opportunities. Originally posted on Himalayas
- Demand-Generation
- Growth-Marketing
- B2B-Marketing
- Account-Based-Marketing
- Senior-Demand-Generation-Specialist
- Senior-Demand-Generation-Manager
- Senior-Growth-Marketing-Strategist
Наблюдалась 2026-10-13, впервые 2026-10-13, источник — Himalayas (JSON API).