Demand Generation Executive
# Demand Generation Executive **Navikra Tech Solutions Pvt Ltd** · Electronics City, Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Absolutely. For BizApp, I would make this a hands-on B2B SaaS Demand Generation role , not a conventional social-media marketing role. Job Description — Demand Generation ExecutiveCompany BizApp Technologies Position Demand Generation Executive – B2B SaaS Location Bengaluru / Hybrid Experience 2–5 years Employment Full-time About BizApp BizApp is a Bangalore-based software company building business applications for IT Resellers, System Integrators, MSPs and Technology Services companies . BizApp helps businesses manage their complete customer lifecycle: Lead → Opportunity → Quotation → Order → Service → AMC/Renewal → Upsell Our platform includes CRM, Service Desk, sales performance, customer management and AI-enabled business capabilities. We are looking for a Demand Generation Executive who can build a predictable pipeline of qualified inbound leads for BizApp. Role Overview The Demand Generation Executive will be responsible for creating demand and generating qualified inbound leads through digital marketing channels. This is a hands-on execution role . The person will be responsible for planning, launching, monitoring and optimizing campaigns across: LinkedIn Google SEO Email marketing Content marketing Webinars Landing pages Lead magnets Marketing automation Retargeting The person will work closely with the Inside Sales team to ensure that marketing-generated leads are properly qualified, followed up and converted into demos and opportunities. Key Responsibilities1. Lead Generation Generate qualified B2B leads for BizApp from target industries such as: IT Resellers System Integrators MSPs IT Infrastructure companies Cybersecurity companies CCTV/Security Integrators Cloud Solution Providers Technology Services companies Build campaigns specifically for these segments rather than using generic CRM marketing. 2. LinkedIn Marketing Manage BizApp's LinkedIn demand-generation activities. Responsibilities include: Identify target audiences Create campaign concepts Coordinate LinkedIn advertising Promote product content Promote webinars Generate leads through LinkedIn Lead Gen campaigns Test different messaging and creatives Track campaign performance Build retargeting audiences 3. Google Ads Plan and manage Google Search campaigns targeting high-intent prospects. Examples: CRM for System Integrators CRM for IT Resellers MSP CRM IT Service Desk Software AMC Management Software IT Sales Management Software Responsibilities: Keyword research Campaign creation Ad copy Landing-page optimization Conversion tracking Budget management Campaign optimization 4. SEO & Content Marketing Work with the internal team/content writers to build organic traffic. Identify topics such as: CRM for System Integrators CRM for IT Resellers CRM for MSPs IT sales pipeline management AMC renewal management IT quotation management Service Desk software Sales target management Track: Search rankings Organic traffic Leads generated from organic search Conversion rates 5. Landing Pages & Lead Magnets Create campaigns around useful resources rather than simply advertising the product. Examples: Lead Magnet "IT Reseller CRM Checklist – 35 Things Your CRM Should Manage" Assessment "IT Business Sales & Service Health Check" Guide "System Integrator Sales Process Template" Webinar "How IT Companies Can Manage Sales, Service and Renewals in One Platform" The candidate should be able to take an idea from: Campaign → Landing Page → Lead → CRM → Inside Sales 6. Email Marketing Develop and execute B2B email campaigns. Responsibilities: Build segmented email campaigns Create email sequences Manage newsletters Nurture marketing leads Track open/click/conversion rates Run A/B tests Move inactive leads into nurture campaigns 7. Webinars & Events Plan and execute online webinars and digital events. Responsibilities include: Topic selection Registration landing page Promotion Email campaigns LinkedIn promotion Lead capture Post-event follow-up Lead handover to Inside Sales 8. Marketing Automation Use BizApp CRM and marketing tools to automate: Campaign → Lead → Lead Source → Lead Score → Assignment → Follow-up Maintain proper: UTM parameters Campaign source Campaign medium Campaign Landing page Lead source Conversion tracking Every marketing lead should be traceable back to its campaign. 9. Work With Inside Sales This is a critical part of the role. Marketing's responsibility doesn't stop at generating a lead. The Demand Generation Executive should work with Inside Sales to understand: Which leads are qualified Which campaigns generate good prospects Which industries convert Which campaigns produce demos Which campaigns produce opportunities Why leads are rejected This feedback should continuously improve campaigns. 10. Marketing Analytics The candidate must be comfortable working with numbers. Track: Leads generated Marketing Qualified Leads Cost per Lead Cost per Qualified Lead Demo bookings Lead → Demo conversion Demo → Opportunity conversion Opportunity value Customer acquisition cost Campaign ROI The objective is not: "Generate 1,000 leads." The objective is: "Generate qualified opportunities that can become revenue."11. Collaboration With Sales The structure should be: Demand Generation ↓ Inbound Lead ↓ Inside Sales ↓ Qualification ↓ Demo ↓ BDE ↓ Opportunity ↓ Proposal / OPF ↓ Customer The Demand Generation Executive owns the top of the funnel and works with sales to improve the quality of the funnel. Required SkillsMust Have B2B lead generation Google Ads LinkedIn marketing Email marketing Basic SEO Landing-page optimization Marketing analytics UTM tracking Lead-generation campaigns CRM usage Excel/Google Sheets Good to Have B2B SaaS experience IT industry experience Marketing automation HubSpot/Zoho/Marketo or similar tools Google Analytics Google Search Console LinkedIn Campaign Manager Canva WordPress Webinar marketing Desired Background We prefer candidates who have worked in: B2B SaaS / IT Software / IT Services / Technology Products The person should understand how to reach decision-makers such as: Founder/CEO Managing Director Sales Head Business Head Service Head IT Head Operations Head Experience selling to System Integrators, IT Resellers, MSPs or Technology Services companies would be an advantage. What We Are NOT Looking For This is important for recruitment. We are not primarily looking for a social-media executive whose main responsibilities are: Posting on Instagram Creating generic social posts Increasing followers Making company posters We need someone who can say: "I can identify the right audience, create a campaign, generate leads, measure the results and improve the campaign based on actual pipeline."Key Performance Indicators — First 6 MonthsKPIMeasurementQualified inbound leadsMonthlyCost per qualified lead₹Demo bookingsMonthlyMarketing → Demo conversion%Marketing → Opportunity conversion%Pipeline generated₹Organic trafficMonthlyLanding-page conversion%Campaign ROI%Database growthNumber The exact monthly targets should be finalized after the first 30–60 days of baseline data. First 90 DaysFirst 30 Days — Setup Understand BizApp Understand ICP Audit existing website Audit existing campaigns Set up UTM structure Set up conversion tracking Build initial target audiences Prepare first landing pages Launch initial campaigns Days 31–60 — Launch Launch: LinkedIn campaigns Google Search campaigns Email campaigns SEO content Lead magnet Webinar Start measuring lead quality. Days 61–90 — Optimize Identify: Best industry Best campaign Best keyword Best audience Best landing page Best lead magnet Then increase investment in the campaigns producing qualified opportunities. Candidate Profile We are looking for someone who is: Hands-on Data-driven Curious Good at experimentation Comfortable with technology Strong in written communication Comfortable working with sales Able to manage multiple digital channels Focused on business outcomes rather than vanity metrics Reporting Reports to: Founder / Head of Marketing Works closely with: Inside Sales Executive BDE/Sales Team Product Team Content/Design Compensation For a 2–5 year candidate in Bengaluru, you could structure this as: Fixed salary + performance incentive The variable component can be linked to qualified leads, demos and ultimately marketing-generated pipeline , rather than simply the number of raw leads. The team structure I would recommend for BizApp Initially, you don't need a large marketing department. Phase 1 1. Demand Generation Executive → Creates inbound demand/leads 2. Inside Sales Executive → Calls, qualifies, follows up and books demos 3. BDE → Handles demos, proposals and closures 4. Founder/Marketing Head → Strategy, positioning and major campaigns That gives you a clean funnel: Demand Generation → Inbound Sales → BDE → Customer And later, as the volume grows, you can split Demand Generation into Performance Marketing + Content/SEO + Marketing Automation roles. Pay: ₹20,000.00 - ₹42,638.26 per month Work Location: In person
Наблюдалась 2026-09-22, впервые 2026-09-21, источник — Indeed.